Kristy Morical
Sevierville
Summary
Regional Director of Business Development at Knoxville Center for Behavioral Medicine, skilled in driving growth through consultative sales and strategic relationship management. Expanded referral partnerships, consistently meeting KPI targets while mentoring teams. Expertise in market analysis and problem-solving, fostering long-term collaborations in the mental health sector.
Overview
5
5
years of professional experience
Work History
Regional Director of Business Development, Admissions and Marketing
Knoxville Center for Behavioral Medicine
01.2024 - Current
- Rebranding in market to regain our community partners and setting up a direct admissions process while hiring and training all new admission team while making sure KPI’s on target for the 6 Reps under me.
- Call points to physicians in mental health and hospital, ER for referral base as well as C-level decision makers.
- Successful execution of sales strategy, consultative sales techniques, and disciplined time management in a 100% remote work environment.
- Consultative sales approach with perseverance focused on closing deals and opening doors to long-term relationships.
- Team knowledge while keeping doctors and staff informed on client intake during admission.
- Unique skill set with medical mental & substance abuse health sales, customer support, and insurance/managed aftercare program.
- Proficient at product analysis (in-depth understanding of product, application, business, territory, sales, and market trends) to identify and capitalize on growth with sound knowledge of best business practices.
- Keen ability to problem solve, utilizing a team approach.
- Working closely within each community local VA, Police, Drug Taskforce, and other community leaders building relationships and trust for referrals and bringing awareness on how we can partner together for individuals struggling with addiction.
- Working with SNFs with referrals for mental health primary and then Substance abuse.
- Responsible for building referral partner relationships in undeveloped multiple territories to build a referral base for clients seeking inpatient substance abuse treatment.
- Responsible for filling beds at 9 Locations with Insurance and private pay clients by building relationships with VA hospitals, SNFs, doctor’s offices, EAPs, businesses, other treatment centers, detox facilities, MAT programs, churches, community organizations, and schools.
- Responsible for Branding & Positioning at National Conferences.
National Account Manager
Journey Pure
01.2022 - 01.2024
- Achieved consistent KPI targets by engaging with physicians and C-level decision makers in mental health.
- Executed sales strategies using consultative techniques while managing time effectively in a remote environment.
- Cultivated long-term relationships through a consultative sales approach focused on perseverance and closing deals.
- Maintained communication with doctors and staff regarding client intake during admissions.
- Leveraged unique skill set in medical, mental, and substance abuse health sales to enhance customer support.
- Conducted thorough product analysis to identify growth opportunities using best business practices.
- Built trust with community leaders including VA, police, and drug taskforce for referral partnerships.
- Managed comprehensive training for sales reps on national account management techniques.
- Gained market share in new sales performance through aggressive team training.
- Resolved customer complaints regarding sales and service.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Supported sales team members to drive growth and development.
- Increased sales by growing territory and market share through effective cross-selling tactics.
- Connected with current customers to assess satisfaction, determine needs, and offer new services.
- Pro-actively identified and solved complex problems impacting sales and business direction.
- Grew brand awareness by increasing market penetration with customer-focused approaches.
- Reduced process gaps, updating sales collateral and training materials while mentoring new hires on protocol and best practices.
- Analyzed customer data to identify trends and develop solutions for increasing revenue growth.
- Identified areas of improvement in current processes and systems related to managing national accounts.
- Conducted market research to identify potential customers and new business opportunities.
- Created sales forecasts, tracked performance metrics, and identified opportunities for growth.
- Generated new ideas for product offerings based on feedback from customers in the retail industry.
- Coordinated cross-functional teams to ensure successful execution of account strategies.
- Led development of comprehensive training materials for sales reps on how to effectively manage national accounts.
Senior Account Executive
Landmark Recovery
01.2021 - 01.2022
- Opening a new facility ground up with 48 beds and being able to maintain all commercial beds were always filled.
- While building a territory with 0 referral partners, into have 474 new community partners from across the US.
- I was responsible for filling beds at 11 Locations with Insurance and private pay clients by building relationships with VA hospitals, SNFs, doctor’s offices, EAPs, businesses, other treatment centers, detox facilities, MAT programs, churches, community organizations, and schools.
- On Call 24/7 Referral Manager to streamline quicker access for patients and clients into addiction treatment.
- Responsible for Branding & Positioning at National and Local Conferences.
- Mentor to Colleagues and Co-Workers.
- Building Territory at inception had 0 active referral partners and now has 400 new referral partners from my knowledge and relationship building and maintaining each partner.
Director of Business Development
Eathan Crossing Recovery
01.2020 - 01.2022
- Opened new location from the ground up, hiring BD reps for different territories while making sure KPI’s on target for the 6 Reps under me.
- Call points to physicians in mental health and hospital, ER for referral base as well as C-level decision makers.
- Successful execution of sales strategy, consultative sales techniques, and disciplined time management in a 100% remote work environment.
- Consultative sales approach with perseverance focused on closing deals and opening doors to long-term relationships.
- Team knowledge while keeping doctors and staff informed on client intake during admission.
- Unique skill set with medical mental & substance abuse health sales, customer support, and insurance/managed aftercare program.
- Proficient at product analysis (in-depth understanding of product, application, business, territory, sales, and market trends) to identify and capitalize on growth with sound knowledge of best business practices.
- Keen ability to problem solve, utilizing a team approach.
- Working closely within each community local VA, Police, Drug Taskforce, and other community leaders building relationships and trust for referrals and bringing awareness on how we can partner together for individuals struggling with addiction.
- Working with SNFs with referrals for mental health primary and then Substance abuse.
- Responsible for building referral partner relationships in undeveloped multiple territories to build a referral base for clients seeking inpatient substance abuse treatment.
- Responsible for filling beds at 9 Locations with Insurance and private pay clients by building relationships with VA hospitals, SNFs, doctor’s offices, EAPs, businesses, other treatment centers, detox facilities, MAT programs, churches, community organizations, and schools.
- Responsible for Branding & Positioning at National Conferences.
Skills
- New Business Development
- Account Management
- B2B Sales & Marketing
- Consultative Sales Techniques
- Product Analysis
- Team Leadership
- Customer Support
- Insurance/Managed Aftercare Program
- SalesForce
- CRM
- Microsoft Office (Excel, Outlook, Word)
- Social Media
- Sales strategy
- Consultative sales
- Market analysis
- Referral development
- KPI management
- Team training
- Customer relationship management
- Brand positioning
- Networking skills
- Time management
- Problem solving
- Data analysis
- Cross-functional collaboration
- Goal setting
- Relationship building
- Pricing strategy
- Sales training
- Competitive intelligence
- Business expansion
- Key account management
- Industry networking
- Operations management
- Proposal writing
- Territory management
- Financial acumen
- Campaign development
- Sales expertise
- Client relationship building
- Marketing
- Team building
- Strategic business planning
- Issue resolution
- Sales tracking
- Account servicing
- Strategic planning
- Closing talents
- Operations
- Systems and software expertise
- Market tracking
- Forecasting
- Product deployment
- Territory and account management
- Market penetration
- Prospecting
- Channel management
- Relationship development
- Stakeholder communication
- Business administration
- Market research
- Market and competitive analysis
- Event planning
- Business planning
- Innovation management
- Pipeline management
- Business development and planning
- Customer service
- Strategic partnerships
- Negotiations
- Customer pre-qualifications
- Market understanding
- Training and mentoring
- Team collaboration
- Revenue development
- Account development
- Analytics
- Market trend analysis
- Account management
- Sales leadership
- Quality control
- Business development
- Prospect targeting
- Database management
- Order management
- Revenue forecasting
- Customer acquisition
- Promotional planning
- Sales presentations
- Referral partnerships
- Sales forecasting
- Team leadership
- Community outreach
- Product knowledge
- Training development
- Complex problem solving
- Networking strategies
- Remote work proficiency
- Problem-solving
- Communication
- Google drive
- Planning
- Analytical thinking
- Attention to detail
- Remote office availability
- Clerical support
- Excellent communication
- Data entry
- Cultural awareness
- Computer skills
- Calm under pressure
- Multitasking Abilities
- MS office
References
References available upon request.
Timeline
Regional Director of Business Development, Admissions and Marketing
Knoxville Center for Behavioral Medicine
01.2024 - Current
National Account Manager
Journey Pure
01.2022 - 01.2024
Senior Account Executive
Landmark Recovery
01.2021 - 01.2022
Director of Business Development
Eathan Crossing Recovery
01.2020 - 01.2022
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