Lanie Campbell
Murfreesboro
Summary
Driven by a robust background in market research and strategic communication, notably at IMS Health, I excel in transforming data analytics and consumer behavior insights into actionable strategies. My expertise in qualitative research and strategic decision-making support has significantly contributed to informed, data-driven decisions, enhancing product performance and market positioning.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Communication Coordinator Intern
TK Elevator Corporation
Memphis
01.2025 - Current
- Support the company's communication strategy by creating and distributing content across various internal communications channels.
- Monitored industry trends and competitor activities to inform strategic planning and positioning.
- Researched current topics related to the organization's mission or goals.
- Monitored relevant online conversations about the organization's brand or products.
Market Research Analyst
IMS Health
Danbury
01.2023 - 12.2024
- Analyzed sales data to understand product performance and identify areas for improvement.
- Devised development and data gathering methods for questionnaires, focus groups and opinion polls.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Generated ideas for new products or services based on consumer needs identified through research efforts.
Education
BBA - Marketing
Middle Tennessee State University
Murfreesboro, TN05-2026
Skills
- Data analytics
- Market data collection
- Social media analytics
- Qualitative research
- Consumer behavior
- Strategic decision-making support
- KPI tracking
- SWOT analysis
Certification
- Certificate of completion from University of Texas at Austin for Data Analytics Essentials presented by the McCombs School of Business (2024)
Timeline
Communication Coordinator Intern
TK Elevator Corporation
01.2025 - Current
Market Research Analyst
IMS Health
01.2023 - 12.2024
BBA - Marketing
Middle Tennessee State University
Similar Profiles
Quo-Vadis FreemanQuo-Vadis Freeman
National Account-Sales Coordinator at TK Elevator CorporationNational Account-Sales Coordinator at TK Elevator Corporation
Alejandro SarmientoAlejandro Sarmiento
Account Manager at TK Elevator CorporationAccount Manager at TK Elevator Corporation
Jacob LarsonJacob Larson
Superintendent at TK Elevator (aka Thyssenkrupp Elevator)Superintendent at TK Elevator (aka Thyssenkrupp Elevator)