LaShaundra Jackson
Ardmore
Summary
Strategic luxury retail executive with 30 years of leadership experience in premium fashion, bridal, and specialty retail. Expert in cultivating high-performing teams and enhancing client experiences through strategic initiatives that boost profitability and brand loyalty. Proven ability to revitalize underperforming locations and develop future leaders while upholding luxury brand standards.
Overview
22
22
years of post-secondary education
28
28
years of professional experience
Work History
Store Manager
David's Bridal
Huntsville
12.2021 - 04.2026
- Directed all aspects of a high-volume luxury bridal retail location with accountability for sales performance, operations, customer experience, and profitability.
- Led, coached, and developed a team of stylists and managers while fostering a culture of accountability, collaboration, and service excellence.
- Drove business growth through KPI management, strategic selling behaviors, and personalized client experiences.
- Managed payroll, scheduling, inventory, merchandising, and operational execution to uphold exceptional brand standards.
- Cultivated lasting client relationships that led to referrals, repeat business, and long-term customer loyalty.
- Collaborated with district leadership to implement corporate initiatives and meet operational objectives.
Special Assignment Store Manager
David's Bridal
11.2021 - 12.2021
- Stabilized an underperforming location during a management transition under executive leadership direction.
- Restored operational consistency, enhancing team engagement.
- Strengthened staffing and coaching, fostering leadership accountability.
- Elevated customer service standards, contributing to improved store performance.
- Strengthened staffing, coaching, and leadership accountability.
Assistant Store Manager
Versona
Huntsville
11.2015 - 11.2021
- Partnered with the Store Manager to lead daily operations of a successful specialty fashion retailer.
- Executed merchandising strategies that improved customer experience and drove sales growth.
- Developed associates through targeted coaching and mentoring, enhancing team performance and engagement.
- Managed inventory accuracy, scheduling, cash operations, and ensured operational compliance to support smooth store operations.
- Built strong client relationships through personalized styling and exceptional service.
Area Sales Manager
Dillard's
01.2008 - 01.2009
- Led award-winning sales teams across multiple fashion departments, fostering a high-performance culture.
- Consistently exceeded annual sales plans by 5% to 14%, driving overall revenue growth.
- Boosted departmental volume through strategic merchandising and cultivating strong client relationships.
- Executed corporate initiatives while maintaining luxury presentation standards.
Department Manager
NORDSTROM
01.1998 - 01.2007
- Acknowledged for achieving exceptional financial results and demonstrating strong leadership.
- Conducted analysis and reporting that enhanced sales performance and optimized inventory management.
- Oversaw store operations to ensure efficiency.
Education
Fashion Merchandise
Alabama A&M University
Normal, Alabama 02.1991 - 01.1994
Some College (No Degree) -
Art Institute of Atlanta
Atlanta, Georgia 08.1991 - 01.2011
Skills
- Store Leadership
- Luxury Client Experience
- Sales profitability
- Customer Relationship Management
- P&L Management
- Inventory Management
- Payroll management
- Operational efficiency
- Performance metrics
- Visual Merchandising
- Operational Strategy
- Talent Development
- Talent acquisition
- Team engagement
- Brand Standards
PROFESSIONAL RECOGNITION
Department of the Month, Highest Producing Sales Team, Cash Call Award,
LEADERSHIP HIGHLIGHTS
Manager of the Year, Department of the Month, Highest Producing Sales Team, Fashionable Award, Cash Call Award, High Sales Producer
Timeline
Store Manager
David's Bridal
12.2021 - 04.2026
Special Assignment Store Manager
David's Bridal
11.2021 - 12.2021
Assistant Store Manager
Versona
11.2015 - 11.2021
Area Sales Manager
Dillard's
01.2008 - 01.2009
Department Manager
NORDSTROM
01.1998 - 01.2007
Some College (No Degree) -
Art Institute of Atlanta
08.1991 - 01.2011
Fashion Merchandise
Alabama A&M University
02.1991 - 01.1994