Lauren Lombas
Powell
Summary
Digital Marketing Specialist with expertise in paid search, SEO, UTM tracking, and Meta Ads campaigns. Proficient in campaign pacing, keyword optimization, and data analysis using Tableau and Birdeye. MBA candidate with a strong analytical background, supporting B2C and B2B digital strategies in regulated environments.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing and Social Media Specialist
21st Mortgage Corporation
Knoxville
04.2023 - Current
- Support digital campaign execution through Google Ads setup, keyword research, and audience targeting.
- Monitor KPIs, and identify optimization opportunities.
- Build and manage UTM tracking for accurate performance attribution.
- Create SEO-optimized website content to improve visibility and engagement.
- Produce weekly performance reports using Excel, Tableau, and Birdeye Insights.
- Conduct checks on links, tracking parameters, and creative assets.
- Collaborate with compliance, sales, and external vendors on campaign execution.
Financial Counselor
21st Mortgage Corporation
Knoxville
04.2022 - 04.2023
- Managed approximately 1,400 loan accounts while guiding customers on budgeting and repayment strategies.
- Reduced delinquency rates through proactive outreach and tailored financial counseling.
- Developed personalized budgets for clients to enhance financial literacy.
Marketing Coordinator Intern
Milan Environmental Contractors
Milan
07.2020 - 11.2020
- Created company branding and marketing collateral.
- Led the design and build of the company website.
- Assisted in creating team safety campaigns, and assisted in company training for employees.
Education
Masters Of Business Administration - Finance
Arkansas State University
Jonesboro, AR01-2027
B.A. Public Administration - Minor in Public Health
University of Tennessee
Knoxville, TN12-2021
Skills
- Paid Media: Google Ads, Meta Ads
- Analytics: Tableau, Birdeye Insights, UTM tracking
- SEO tools: Google Search Console, SEMrush
- Software: Excel, PowerPoint, Word
- Other tools: Canva, Titan, Domino
Certification
Bloomberg Market Concepts (BMC)
Timeline
Marketing and Social Media Specialist
21st Mortgage Corporation
04.2023 - Current
Financial Counselor
21st Mortgage Corporation
04.2022 - 04.2023
Marketing Coordinator Intern
Milan Environmental Contractors
07.2020 - 11.2020
Masters Of Business Administration - Finance
Arkansas State University
B.A. Public Administration - Minor in Public Health
University of Tennessee