Lauren F. LaFevor
4019 Bentwood Cove Dr
Summary
Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Exceptional knowledge of the healthcare market conditions and extensive network of healthcare professionals. Proven ability to develop successful programs that drive company growth.
Overview
10
10
years of professional experience
Work History
Community Liaison
Amedisys Hospice
11.2020 - 05.2022
- Developed long-lasting partnerships with local leaders, management team and peers with active engagement, exemplary communication and consistent issue resolution.
- Networked with local organizations, leaders, and consumers, resulting in establishment of new and lasting partnerships and relationships.
- Communicated with community members to assess concerns or current issues and identify corrective measures.
- Collaborated with local organizations to expand health services and resources.
Healthcare Marketing Representative
Caris Healthcare
11.2018 - 10.2020
- Achieved or surpassed monthly and yearly sales goals on a consistent basis
- Acquired, developed and frequently serviced over 30 new accounts in 2 years
- Prepared multiple marketing reports weekly by collecting and summarizing sales data
- Developed campaigns and specific marketing strategies
- Tracked key metrics and developed spreadsheets and data models
- Completed in-depth reviews of market conditions and customer preferences for hospice services
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
Admissions/Marketing Director
Woodland Terrace Care And Rehab
04.2017 - 11.2018
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns
- Planned and executed traditional marketing campaigns
- Analyzed business developments and monitored market trends
- Cultivated effective partnerships with Skilled Nursing Facilities, Assisted Living Facilities, Hospitals, Home Health Agencies, and Hospices
Adjunct Faculty Professor
Athens State University
08.2012 - 08.2016
- Taught four undergraduate classes per semester such as: Marketing Strategies, Human Resource Management, Organizational Behavior and Team Building, Business Ethics, Organizational Communication, Employment Law, and Principles in Management and Leadership
- Designed and distributed feedback forms to continually improve teaching ability and develop stronger connection with students
- Identified academic strengths and obstacles and developed instructional techniques to accommodate different learning styles
- Evaluated and selected instructional materials and texts to prepare course materials and lesson plans
- Worked cooperatively with other members of faculty and staff to contribute to overall institutional effectiveness
- Completed classroom planning by creating and preparing exams, classroom discussions and lectures
Staff Development Coordinator
Signature Healthcare
11.2013 - 06.2014
- Reviewed and edited all training materials for accuracy and company policy compliance
- Assessed skill gaps for employees in the Nursing department and developed training courses to meet identified needs
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness
- Coordinated ongoing technical training and personal development classes for staff members
- Delivered new employee onboarding and training sessions
- Developed and delivered new hire training programs and continuous professional development.
Education
MBA - Business
Bethel University
McKenzie, TN05.2010
Bachelor of Science - Nursing
The University of Alabama in Huntsville
Huntsville, AL08.2008
Bachelor of Science - Psychology
Tennessee State University
Nashville, TN05.2003
Associate of Science - Psychology
Columbia State Community College
Columbia, TN05.2001
Skills
- Research and trend analysis
- Relationship and team building
- Critical thinking proficiency
- Conflict Resolution
- Brand Building
- Strategic Planning
- Employee Training
- Budgeting
Affiliations
- Society of Human Resource Management (SHRM)
- American Marketing Association
- Labor and Employment Relations Association (LERA)
- Tennessee Employment Relation Research Association (TERRA)
- American Society for Training and Development (ASTD)
Timeline
Community Liaison
Amedisys Hospice
11.2020 - 05.2022
Healthcare Marketing Representative
Caris Healthcare
11.2018 - 10.2020
Admissions/Marketing Director
Woodland Terrace Care And Rehab
04.2017 - 11.2018
Staff Development Coordinator
Signature Healthcare
11.2013 - 06.2014
Adjunct Faculty Professor
Athens State University
08.2012 - 08.2016
MBA - Business
Bethel University
Bachelor of Science - Nursing
The University of Alabama in Huntsville
Bachelor of Science - Psychology
Tennessee State University
Associate of Science - Psychology
Columbia State Community College
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