Laurie Tower
Nashville,TN
Summary
Experienced Digital Marketing Specialist skilled in content authoring, SEO, and location management. Passionate about creating optimized content that drives organic traffic, enhances user experience, and supports business growth. Proficient in managing digital presence across multiple locations and platforms, leveraging data to refine strategies and maximize engagement.
Overview
2026
2026
years of professional experience
Work History
Digital Marketing Specialist
Cracker Barrel
2023 - Current
- Lead SEO strategy, including keyword research, content optimization, and performance analysis, to enhance search rankings and site visibility.
- Manage location data for 600+ stores, overseeing GBP updates, hour changes, openings/closures, and ensuring accuracy across platforms.
- Author, build, and publish content components for the website, app, blog, and marketing communications.
- Oversee online reputation management, including review handling, to maintain brand consistency and engagement.
Social Media Manager
JeTy Vacations
2022 - 2023
- Analyzed search data to identify trends on Airbnb, VRBO, and JeTyVacations.com, driving a 27% increase in revenue.
- Managed and created engaging content for 7 social media accounts across TikTok, Instagram, Facebook, and YouTube.
Marketing Manager
Red Realty LLC
2021 - 2022
- Executed organic and paid social media campaigns, including Facebook Ads, to drive results.
- Developed social, digital, and print communications, increasing visibility and engagement by 72%.
- Collected and analyzed performance data to optimize campaign effectiveness.
Merchandise Intern/Associate
The Walt Disney Company
2018 - 2020
- Partnered with leadership to analyze sales data and KPIs, translating insights into actionable and sustainable sales strategies.
- Engaged with guests through creative storytelling, fostering relationships that drove increased sales.
Education
Bachelor of Science - Marketing
West Chester University of Pennsylvania
West Chester, PA12-2020
Skills
- SEO & Content Strategy (Conductor, Google Analytics)
- Content Management Systems (CMS) (Sitecore, WordPress)
- Social Media Marketing (Instagram, Facebook, TikTok, YouTube)
- A/B Testing & Campaign Optimization (Birdeye)
- Email Marketing (Mailchimp)
- Location Management (Birdeye, SOCi)
Timeline
Digital Marketing Specialist
Cracker Barrel
2023 - Current
Social Media Manager
JeTy Vacations
2022 - 2023
Marketing Manager
Red Realty LLC
2021 - 2022
Merchandise Intern/Associate
The Walt Disney Company
2018 - 2020
Bachelor of Science - Marketing
West Chester University of Pennsylvania