Leah Dietrich
Nashville,TN
Summary
Detailed-oriented Media Specialist talented in helping devise innovative solutions to unexpected challenges. Creative market strategist focused on enhancing business and meeting customer goals. Promotes business development through savvy promotion techniques and data-driven approaches.
Overview
5
5
years of professional experience
Work History
Director, Business Development and Operations
The Cast Collective
07.2024 - Current
- Develop and execute strategic marketing campaigns promoting Cast Collective and its clients.
- Plan Implementation for for all aspects of business (events, bookings, record keeping, design, and client communication)
- Analyze social media metrics to optimize content for clients
- Conduct market research to identify sales and sponsorship opportunities
- Curate daily content for business and clients across all platforms
- Contribute creatively to tasks spanning pre-production, production, post-production and distribution
Analyst Consultant, Growth Strategy
MediaLink, A UTA Company
06.2022 - 07.2024
- Served as day-to-day project manager with multiple clients, Unilever, Conde Nast, Pfizer, Molson Coors, Sundance, Adobe, Lyft, Ascential Digital Commerce, eBay and Univision
- Enhanced data-driven decision making by conducting in-depth analysis of client requirements and market trends
- Assisted in the development of strategic plans, providing analytical support and industry research insights utilizing deck/slides presentations
- Strengthened client relationships through regular communication and proactive problem-solving approaches.
- Direct contact with C-level stakeholders within Fortune 100 companies to secure project completion
- On the ground management and oversight of 15 Senior Executives at CES
- Outreach manager for MediaLink EVP, Head of Business Development COE responsible for securing hundreds of client meetings at CES and Cannes Lions
- Recognized at multiple companywide quarterly meetings for performance exceeding expectations and going above and beyond role requirements on several accounts
Public Relations Intern
Power Digital Marketing
01.2022 - 06.2022
- Created compelling pitches and press releases for client brands (Pacifica, MUTHA, Lululemon)
- Assisted in cross-channel strategy sessions and action plan implementation
- Developed relationships with media and influencers on a local and national scale
- Built and maintained targeted media lists utilizing Muck Rack and Cision
- Member of winning team which developed marketing campaign presented to Lululemon for “Mirror”
Marketing and Public Relations Intern
Meridian Brands, LLC.
05.2021 - 08.2021
- Collaborated on product development and presentations to secure licensing contract with design house, J. Mendel
- Conducted market research to identify target audience preferences, aiding in the development of tailored marketing strategies for new e-commerce site
- Created trend reports for sales, marketing, and design teams
Marketing and Public Relations Intern
Anatomie Corp.
04.2020 - 08.2020
- Identified potential partners, fostering collaboration opportunities for future projects. (MasterCard, Forbes, NetJets)
- Enhanced social media presence by 20% through consistent posting, engagement and improved marketing copywriting.
- Authored and presented analysis evaluating competitors' social media to improve sales outcomes.
Education
Bachelor of Arts - Public Relations/Advertising
Pennsylvania State University
University Park, PA05.2022
Skills
- Client Relationship Building
- Marketing/Media Strategy
- Project Management
- Market research, forecasting, and analysis
- Media Relations
- Campaign Development
- Social Media Management
- Event Coordination
- Google Analytics
- Asana (Project Management System)
- Cision
- Muck Rack
Timeline
Director, Business Development and Operations
The Cast Collective
07.2024 - Current
Analyst Consultant, Growth Strategy
MediaLink, A UTA Company
06.2022 - 07.2024
Public Relations Intern
Power Digital Marketing
01.2022 - 06.2022
Marketing and Public Relations Intern
Meridian Brands, LLC.
05.2021 - 08.2021
Marketing and Public Relations Intern
Anatomie Corp.
04.2020 - 08.2020
Bachelor of Arts - Public Relations/Advertising
Pennsylvania State University
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