Leander Melwin JPM
Business Analyst
Porur,Chennai
Summary
A proactive and self-resilient candidate with a background in Business Administration & Marketing, certified in Project Management (PMP). Passionate about team building, leadership, and digital marketing with expertise in Salesforce Marketing Cloud (SFMC). Strong analytical and strategic planning skills combined with an enthusiasm for learning, problem-solving, and enhancing organizational goals. Adept at marketing automation, campaign execution, and data-driven decision-making.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Business Analyst
Nalam Healthcare IT Solutions Pvt LTd
03.2023 - Current
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
- Streamlined project management with effective communication and collaboration across cross-functional teams.
- Performed gap analysis between existing systems or processes and desired state, identifying areas for improvement or enhancement.
- Marketing Automation & Journey Building: Expertise in Journey Builder, Automation Studio, and Email Studio to create personalized, data-driven campaigns. Proficient in setting up customer journeys, segmentation, and behavioral targeting.
- Business & Technical Analysis: Assessed functional/business requirements, identified gaps, and provided marketing insights for optimized program execution.
- Technical Proficiency: Strong knowledge of SQL, SSJS, Ampscript, and A/B testing with expertise in front-end technologies (HTML/CSS).
- Mentorship & Leadership: Trained and mentored teams on Salesforce Marketing Cloud best practices, contributing to thought leadership and capability building.
Education
MBA - Marketing Management & Research
PSG Institute of Management / University of Toledo
Coimbatore 01.2020 - 01.2022
BBA - Business Administration & Management
Hindusthan College of Arts & Science
Coimbatore 01.2017 - 01.2020
Senior Secondary - BioMaths
Campion Anglo Indian Higher Secondary School
Trichy06-2016
Secondary School -
Campion Anglo Indian Higher Secondary School
Trichy05-2014
Skills
- Multitasking Ability – Advanced
- Organization & Time Management – Upper Intermediate
- Team Building & Leadership – Advanced
- Marketing Strategies – Advanced
- Google Workspace – Advanced
- MS Excel & PowerPoint – Upper Intermediate
- Problem Solving – Upper Intermediate
Certification
PMP - Project Management Professional (PMI),Credential # 4053280
Professional Experience
- Digital Marketing Intern, Clever Digital Marketing, Worked on SEO and optimized blog content for Google ranking.
- Sales & Marketing Intern, Ifotis Corporate, Promoted the online contest AARAMBH 3.0 among students., Identified marketing channels for contest promotions.
- Sales & Marketing Intern, AniHC UPVC Doors & Windows (Remote), Acquired new leads, designed digital flyers, managed social media, and conducted surveys.
Accomplishments
- Best Athlete of the Year - Tamil Nadu (2016)
- Gold Medalist in 110m Hurdles (U19) - School Games Federation of India (SGFI, 2016)
- Won State & National Medals in RSD & AFI National Competitions (2012-2016)
- Represented India in World School Games Federation (2016)
Timeline
PMP - Project Management Professional (PMI),Credential # 4053280
02-2025
Business Analyst
Nalam Healthcare IT Solutions Pvt LTd
03.2023 - Current
CAPM - Certified Associate in Project Management (PMI), Credential # 3390637
12-2022
MBA - Marketing Management & Research
PSG Institute of Management / University of Toledo
01.2020 - 01.2022
BBA - Business Administration & Management
Hindusthan College of Arts & Science
01.2017 - 01.2020
Senior Secondary - BioMaths
Campion Anglo Indian Higher Secondary School
Secondary School -
Campion Anglo Indian Higher Secondary School
Similar Profiles
ALPHY SUNNYALPHY SUNNY
Senior Associate Consultant at ZoomRx Healthcare Technology Solutions Pvt LtdSenior Associate Consultant at ZoomRx Healthcare Technology Solutions Pvt Ltd
Prasanth CVPrasanth CV
Deputy General Manager- Operations at DYNAMED HEALTHCARE SOLUTIONS Pvt LtdDeputy General Manager- Operations at DYNAMED HEALTHCARE SOLUTIONS Pvt Ltd
Harikrishna BalapalaHarikrishna Balapala
Associate-Trans Processing, Cred Specialist(US) at Sutherland Healthcare Solutions PVT. LTD.Associate-Trans Processing, Cred Specialist(US) at Sutherland Healthcare Solutions PVT. LTD.