Linda Rader

Inside Lead Generation:

• generate leads sourced from web, product campaigns, trade shows, prof ed, PPC, email, etc.
• update contact data and installed base
• lead qualification: budget, authorization, need, timeframe (BANT)
• follow up with Sales Representative on leads stuck

above the funnel or in funnel for extended duration

• address questions from Sales Representatives on new leads generated
• capture qualified leads into Salesforce.com
• assign leads to appropriate Sales Representative based on product, territory, and channel structure

• provided national and global training on the use and application on the use and application of state-of-art medical equipment, technology, imaging systems and software for surgeons, radiologists, and other medical specialists
• made presentations as faculty member and key speaker at continuing education seminars
• conducted training sessions at large national conventions and meetings
• converted surgeons to new technology and minimally invasive equipment