Lindsey Riley
Franklin,TN
Summary
Knowledgeable business development professional with proven history of leading national initiatives and driving organizational growth. Successfully implemented strategic programs that enhanced operational efficiency and fostered cross-functional collaboration. Demonstrated expertise in leadership and strategic planning with a passion for making a difference in people's lives while valuing the importance of genuine relationship.
Overview
19
19
years of professional experience
Work History
National Director of Outreach and Marketing
Integrative Life Network
09.2023 - Current
- Implemented new sales strategies and tactics to help the outreach team create a loyal referent base that has driven increased qualified inquiries with the goal of a 45% conversion rate for INN facilities/38% for OON
- Overhaul of growth department by implementing new sales tools/strategies/KPIs for more consistent volume and results. Set accountability for the outreach and marketing team to achieve desired outcomes
- Work with leadership team to create yearly budgets and metric goals to support volume growth
- Introduced technological solutions to boost productivity levels throughout the organization
- Streamlined reporting processes for improved data accuracy, enabling informed decision-making across all levels of management
- Hire, train, and coach team members to specific metrics and KPIs
- Lead marketing teams and strategizing creative tactics to showcase quality, brand awareness and innovative offerings to position the organization as pioneers in the field through marketing efforts
- Facilitate outreach teams to create and execute unique experiences for referral partners with the goal to create loyal buy-in that will generate inquiry volume
- Evaluate outreach territories and regions for target markets that will increase growth and brand awareness
- Build provider offerings that highlight key differentiators that set ILN apart from the competitive landscape
- Managed cross-functional teams for the successful completion of high-profile projects, resulting in enhanced efficiency and cost savings
Director of Business Development (Contractor)
Wasatch Crest Treatment Center
03.2020 - Current
- Responsible for hiring business development team members who are in line with company values, provide them thorough training to embody company culture and collaborate with them to successfully work their territory
- Consult with CEO and Chief Marketing Officer to establish KPIs and stabilize struggling business development department. Hired new team members, implemented new CRM system and positioned company for growth
- Implemented/trained staff on a new CRM and call tracking software
- Set in place data analysis, data tracking expectations for business development team, admission team and alumni coordinator
- Developed structured processes and set goals to be congruent with company growth. 100 prospecting calls a week, 10 in-person meetings a week, and 25 drop by meetings a week in addition to networking events and hosted events
- Created bonus structure against measurable KPIs
- Worked with marketing to create journey mapping for alumni program, assisted with development of new collateral pieces, promo items and outreach messaging
- Weekly supervision of team members to empower and provide tools to meet goals
Director of Strategic Growth
Thrive Wellness
02.2022 - 08.2023
- Grew overall conversion rate by 73% from Q1 and Q2 of 2022 to 2023. Grew overall admissions by 77% from Q1 and Q2 of 2022 to 2023
- Develop and restructure processes and procedures for admissions/outreach to stabilize front end inquiry volume to prepare for growth and expansion
- Responsible for hiring and training admissions/outreach employees who have a “client first” mentality and who embody the company culture and core values
- Developing intake assessments that help gather necessary information to assist clinical team in diagnosis and level of care recommendations specifically in the specialties of eating disorders and perinatal care
- Analyzing data within the CRM to see industry trends, referral source attributions and inquiry conversion rates. The goal is to raise conversion rate and prepare for seasonal trends
- Stabilized admissions volume within a startup landscape
- Supervise billing specialist and structure process to handhold client’s verification and explanation of benefits. Work through obstacles so that money isn’t a barrier to receiving mental health services
- Work with CEO and Executive Leadership to brainstorm ideas on growth plans
Director of Field Marketing and Events/National Director of Outreach
Alsana
01.2018 - 02.2022
- Joined the organization to lead them through a rebranding process and to restructure the outreach team. Successfully launched marketing and outreach initiatives and opened four, new eating disorder program locations
- Grew professional referrals by 92% overall in Q3 and part of Q4 of 2019 vs. 2018
- Largest growth month in October 2019 vs. October 2018 with 116% growth
- Assisted in strategic analysis of outreach department, developed structured processes, and set goals to be congruent with company growth
- Responsible for hiring outreach directors who are in line with company values, provide them thorough training to embody company culture and collaborate with them to successfully work their territory
- Planning, organizing, and executing major company networking events, open houses, continuing education events and conferences
- Facilitate two webinars a month through GoToWebinar
- Create invites and registration tracking through HubSpot to gather accurate data to report ROI for events
Regional Outreach Manager
Monte Nido & Affiliates
09.2014 - 01.2018
- Contributed to forecasted growth; transitioned from a small, privately owned company to venture capitalist acquisition. Helped mentor outreach team members and assisted in opening new lines of service in the Portland, OR market both adolescent and adult programs
- Successfully stabilized the Monte Nido day-treatment program in Eugene by building lasting, authentic relationships in the community while continuing to market RainRock residential as the most trusted program in the state
- Introduced the Eating Disorder Center of Portland to a network of outpatient professionals who would become valuable referral sources for Monte Nido
- Helped open Clementine Portland under the Monte Nido brand while targeting adolescent specific providers and showing how this residential program was bridging the gap of an underserved population
- Established a formalized relationship with OHSU Doernbecher Children's Hospital to serve as an inpatient stabilization service for current and potential Clementine clients
- Assisted with on boarding and mentoring a new team member in the Northwest along with introducing her to the community, gently handing over key relationships, connecting her with key players in the eating disorder field to partner with for events, and providing continued encouragement
Investigative Journalist and News Anchor
Various Local News Stations
01.2006 - 09.2014
Education
Bachelor of Arts -
Colorado State University
01.2006
Skills
- Collaborative and authentic
- Excellent problem-solving skills
- Servant Leadership
- Content development
- Internal communications
- Sales management
- Cross-functional team leadership
- Organizational skills
- Adaptability and flexibility
- Proficient in Excel, Salesforce, HubSpot, PowerPoint, GoToWebinar, KIPU, Google, Microsoft
Timeline
National Director of Outreach and Marketing
Integrative Life Network
09.2023 - Current
Director of Strategic Growth
Thrive Wellness
02.2022 - 08.2023
Director of Business Development (Contractor)
Wasatch Crest Treatment Center
03.2020 - Current
Director of Field Marketing and Events/National Director of Outreach
Alsana
01.2018 - 02.2022
Regional Outreach Manager
Monte Nido & Affiliates
09.2014 - 01.2018
Investigative Journalist and News Anchor
Various Local News Stations
01.2006 - 09.2014
Bachelor of Arts -
Colorado State University
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