Liraz Pustizzi
Brentwood
Summary
4x Circle of Excellence winner. Knowledgeable and dynamic Area Business Manager with vast sales, marketing and account management experience and a proven track record in fostering strong relationships with healthcare professionals and driving results. Demonstrated ability to drive sales growth and improve market share through effective territory management and strong product and disease state knowledge. Consistently utilized strategic planning and persuasive communication to achieve business objectives.
Overview
2026
2026
years of professional experience
Work History
Executive Specialty Representative
AbbVie
2021 - Current
- Develop mastery understanding of products and disease state to collaborate with healthcare professionals to ensure interactions with healthcare professional provide patient-centric treatment options.
- Pre-call objectives in line with territory plans that align to brand strategy and engage with clients to promote product benefits for optimal patient outcomes.
- Deliver compelling presentations to key stakeholders, enhancing product knowledge and engagement
- Achieve consistent revenue growth by identifying new market opportunities thorough competitor analysis to execute effective sales presentations.
- Develop relationships with healthcare providers, fostering trust and facilitating ongoing communication regarding products.
- Assist in executing educational programs, leading to improved client understanding of product benefits.
Regional Field Training Champion
AbbVie
2024 - Current
- Partner with district managers, Regional Directors and Area Sales Leadership to optimize the onboarding process for new employees.
- Support national and regional calls to facilitate training sessions.
- Lead meetings and deliver presentations at Area and Regional POA.
- Conduct training sessions focused on competitive product analysis and disease state knowledge.
- Implement training programs for new hires, expediting their acclimation process while promoting a unified company culture.
Pharmaceutical Consultant
Wooten Group
2019 - 2021
- Selected as an experienced industry leader to partner with pharmaceutical clients to represent at conventions across the country.
- Represented clients at PrimEd, American College of Physicians, Endocrine Society, American Diabetes Association, American College of Cardiology, American Pharmacist Association, and American Association of Physician Assistants conventions.
- Professionalized the onsite execution of clients' exhibit goals, maximizing HCP interactions, participation in exhibit activities and product presentations while assuring all client compliance and regulatory concerns are met.
- Selected as 1 of 6 nation-wide reps for a virtual engagement pilot program. Program consisted of national lead and follow up via virtual consult for physicians expressing interest in a virtual detail during Covid.
Senior Diabetes Care Specialist
Novo Nordisk
2010 - 2016
- Successfully launched new products (Victoza, Tresiba, Osempic) in a highly competitive, generic-driven market.
- Consistently demonstrated strategic sales competencies with measurable impact.
- Demonstrated deep knowledge of payer landscapes, with expertise in formulary access, step therapy, and cost-sharing impacts on prescriber decisions.
- Effectively navigated complex healthcare networks to uncover opportunities and tailor approaches.
- Developed and executed data-driven territory business plans, leveraging market conditions and competitive insights.
- Built strong relationships with prescribers and clinic staff to influence access, prescribing behavior, and product utilization.
- Maintained in-depth clinical knowledge of disease states, treatment landscapes, and product positioning (including competitor data), contributing to impactful customer education and internal training initiatives.
Gastroenterology Sales Specialist
Santarus
2008 - 2010
- Successfully launched products in a highly competitive, generic driven market, often with unfavorable managed care status.
- Mentored and trained new employees within the district.
- Facilitated workshops, presentations, and team discussion groups.
- Responsible for the largest volume territory in the region; consistently met an exceeded matrix for call activity, productivity, region, and frequency and resource budget allocation.
Professional Sales Representative
Merck & Company
2004 - 2008
- Successfully launched Januvia in a highly competitive environment within a new class which physicians were unfamiliar with; exceeded sales objective within the first quarter post launch.
- Proficient with strategic territory analysis, customer selection, and creative presentation style.
- Served as Certified Representative Trainer, District product knowledge and Computer champion point person.
- Consistently ranked among the top 10% of the salesforce.
Controller
University Hospital and Palmetto General Hospital
1998 - 2004
- Led all aspects of hospital financial operations, including budgeting, forecasting, month-end close, and preparation of financial statements in accordance with GAAP and healthcare-specific regulations.
- Ensured compliance with federal, state, and healthcare financial regulations; coordinate internal and external audits and ensure timely resolution of audit findings.
- Developed cost accounting and productivity analysis systems to monitor expenses, improve efficiency, and support operational decision-making.
- Collaborated with executive leadership to develop long-term financial strategies that align with hospital goals, including capital planning and market analysis.
Education
MBA - Business Administration
Florida Atlantic University
Boca Raton, FL01-2001
Bachelor of Science -
Florida Atlantic University
Boca Raton, FL01-1999
Skills
- Customer engagement
- Effective clinical sales presentations
- Performance analysis and interpretation
- Territory management
- Industry awareness
- Adaptability and flexibility
- Relationship building
- Analytical thinking
- Product and disease-state knowledge
Accomplishments
4x Circle of Excellence winner
Languages
Hebrew
Native or Bilingual
Spanish
Limited Working
Timeline
Executive Specialty Representative
AbbVie
2021 - Current
Regional Field Training Champion
AbbVie
2024 - Current
Pharmaceutical Consultant
Wooten Group
2019 - 2021
Senior Diabetes Care Specialist
Novo Nordisk
2010 - 2016
Gastroenterology Sales Specialist
Santarus
2008 - 2010
Professional Sales Representative
Merck & Company
2004 - 2008
Controller
University Hospital and Palmetto General Hospital
1998 - 2004
MBA - Business Administration
Florida Atlantic University
Bachelor of Science -
Florida Atlantic University
Similar Profiles
Gregory E. DowdGregory E. Dowd
Executive Specialty Representative at AbbVieExecutive Specialty Representative at AbbVie
Brianna Drevlow-JagimBrianna Drevlow-Jagim
National Training Manager, Rheumatology at AbbvieNational Training Manager, Rheumatology at Abbvie
Dominic BéliveauDominic Béliveau
Key Account Manager - Oncology at AbbVieKey Account Manager - Oncology at AbbVie
Shani LittleShani Little
My Sister's Keeper Program Manager at Longwood Central School DistrictMy Sister's Keeper Program Manager at Longwood Central School District
MaryJess HoltMaryJess Holt
Volunteer at The Nashville Food Project & Cul2vateVolunteer at The Nashville Food Project & Cul2vate