Lisa Passas
Franklin
Summary
Hospitality and sales professional with 25 years of experience in luxury service environments, sales leadership, and client relationship management. Adept at curating upscale guest experiences, driving membership growth, and leading high-performing teams. Passionate about exceeding expectations in elite hospitality settings by delivering exceptional customer service, high-end sales strategies, and personalized engagement.
Overview
6
6
years of professional experience
Work History
Director of Fitness
Vanderbilt Legends Club
04.2025 - Current
- Developed and implemented fitness programs tailored to diverse client needs.
- Managed daily operations of fitness center, ensuring high standards of service and facility maintenance.
- Initiated onboarding and mentorship for new fitness staff to establish strong team culture and service standards.
- Developed marketing and communications for upcoming fitness programs and center opening announcements
Director of Operations and Personal Training
Alloy Personal Training
08.2024 - 04.2025
- Closed monthly at 50-60%+ membership consultations.
- Achieved the highest client retention rate in the franchise at 96% month-over-month.
- Oversaw daily operations and inventory management to ensure efficiency cost control.
- Led staffing efforts including hiring, onboarding and training while managing team schedules and facilitating weekly meetings to align performance with business and members goals.
- Developed and implemented strategies to improve client engagement, retention and referral programs.
- Expanding the members experience with stretching, recovery and nutrition programs.
VP of Sales
SpeedPro
07.2022 - 01.2025
- Increased company's sales by 225% from year 1 to year 3 by implementing strategic sales plans and targeting key market segments.
- Generated leads through networking, referrals and outbound prospecting to exceed sales goals.
- Managed a pipeline of B2B clients across industries including retail, fitness, hospitality and schools.
Area Manager
StretchLab
01.2022 - 02.2024
- Led operations across four locations, consistently exceeding company goals.
- Built strong B2B partnerships to drive revenue growth and increase brand visibility through strategic collaborations.
- Boosted profitability by 25% through innovative sales strategies and targeted business planning.
- Implemented personalized engagement tactics to increase client retention and foster long-term loyalty.
Area Manager
StretchLab
11.2019 - 11.2021
- Recognized for top-tier membership sales, earning a corporate award in 2020.
- Grew membership base to over 300 within 16 months.
- Led hiring, coaching, and mentoring of sales and fitness staff.
Education
Health And Life Coaching
Health Coaching Institute
02.2021
Associate of Science - Exercise Science And Marketing
College of DuPage
05.1997
Skills
- Luxury Hospitality & Guest Experience
- High-End Membership Sales & Retention
- Elite Client Relationship Management
- Strategic Marketing & Lead Generation
- Program & Event Coordination
- Health, Wellness & Safety Excellence
- Facility Leadership
- Team Development & Staff Leadership
Timeline
Director of Fitness
Vanderbilt Legends Club
04.2025 - Current
Director of Operations and Personal Training
Alloy Personal Training
08.2024 - 04.2025
VP of Sales
SpeedPro
07.2022 - 01.2025
Area Manager
StretchLab
01.2022 - 02.2024
Area Manager
StretchLab
11.2019 - 11.2021
Associate of Science - Exercise Science And Marketing
College of DuPage
Health And Life Coaching
Health Coaching Institute