Lokesh Kumar

Problem:

• The website primarily hosted product pages and lacked informational and engaging content to attract a broader audience and drive consistent traffic.

Strategy:

• Researched evergreen topics to create long-lasting, high-traffic content.
• Conducted keyword research and trend analysis to identify seasonal opportunities.
• Developed a content calendar for publishing optimized blogs and web copy.
• Collaborated with design and marketing teams to create engaging, cohesive campaigns.

Result:

• Increased organic clicks by 46%, impressions by 35%, and CTR by 9% over 8 months, with a consistent raise in traffic.