Lori Duffy

• Plan and execute effective strategies to recruit, retain, and manage sponsor group organizations and relationships to achieve territory blood collection goals

• Establishes blood drive projections in line with Divisional resources and needs

• Develop potential sponsor leads

• Strategize recruitment tactics well in advance of blood drive date and adhere to drive planning best practices

• Hold external stakeholders responsible for helping to achieve drive goals

• Effectively communicates with donor chairpersons and donor groups pre, during and post drive event

• Encourages creativity and successful campaigns to increase donor participation at blood drives

• Implements all TBC marketing programs

• Exhibit teamwork within division to help ensure Divisional goal is met

• Establishes committees to recruit donors and volunteer at drives

• Coordinates meetings and presentations within sponsor groups to teach donor recruitment techniques and encourage importance of each account hitting goal

• Provides superior customer service to blood donors, blood donor groups, internal and external customers.

• Establishes patronage and relationships with blood drive sponsor groups

• Educates the community by attending health fairs and community/marketing events and giving presentations to spread the mission of The Blood Connection

• Organizes meetings with sponsor contacts, committees, and/or employees to educate them and promote blood drives. Seeks out opportunities to speak at services at houses of worship

• Seeks out supervisory, health/safety meetings, and employee meetings to further educate and recruit donors for blood drives

• Builds strong relationships with sponsor groups to grow blood drives into more successful events

• Trained junior sales staff on techniques for improving customer service experience.
• Implemented processes for cross-selling products or services based on customer needs.
• Analyzed market trends and competitive landscape to identify opportunities for growth.
• Required to call on and speak with small business owners across the United States
• Consult and Advise on HomeAdvisor marketing platform
• Manage pipeline with over 200+ leads a day
• Obtain monthly sales goal

• Monitored competitor activity and prepared detailed reports on performance metrics
• Develop marketing campaigns for local businesses and multiple radio stations
• Attend key events in the community to expand clientele
• Help drive sales and create awareness of promotions
• Develop effective content and promotions for listeners
• Design and manage social media publications
• Maintain relationships with clients and the local community
• Conducted market research to identify consumer trends and preferences.
• Produced weekly reports on key performance indicators related to marketing initiatives

• Maintained accurate records of all sales activities including client communications, presentations, proposals, forecasts.
• Conducted market research to identify new business opportunities.
• Assisted in developing strategies for increasing brand awareness among target audiences.
• Create digital media packages for clientele

• Analyzed membership statistics on a regular basis to measure the effectiveness of outreach efforts and make necessary adjustments accordingly.
• Established relationships with outside organizations that could provide additional resources or services for our members.
• Collaborated with internal departments such as marketing, finance and operations on projects related to membership growth initiatives.
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• Designed club website and update changing information
• Compile prospective and current member profiles and databases
• Work with Membership Director to plan member events, orientations, mixers and committee meetings