Lyssa Nguyen-Wheaton
Nashville
Summary
Driven and resourceful marketing professional with extensive experience in entertainment marketing, event planning and production, and executive assistance. Have been traveling the globe full time while working a part-time administrative role. Searching for a virtual opportunity to contribute a unique skillset to a goal-oriented team.
Overview
14
14
years of professional experience
Work History
Executive Assistant
Blackbird Health
04.2021 - Current
- Oversaw logistics, agendas, travel arrangements, and event planning for board meetings and executive retreats.
- Managed executive calendars, scheduling meetings and appointments
- Volunteered for special projects of varying degrees of complexity.
Founder
SpoiledSpinster.com
04.2021 - Current
- Maintained aesthetics of blog and online store through images and troubleshooting issues.
- Published regular content pieces on travel, food, and art.
- Implemented SEO strategies to optimize web content for search engines.
- Promoted and marketed works through social media platforms.
- Photographed, maintained product listings, and managed fulfillment for an online store of travel treasures.
Director of Strategic Partnerships
Alliance Connection
11.2016 - 04.2021
- Created and implemented comprehensive short- and long-term strategic partnerships, events and activations, and branded integrations for luxury hotels and resorts
- Built relationships with media, retail, CPG, and entertainment clients; maintained a diverse portfolio of promotional partners.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic, mailing lists, and direct bookings.
- Produced large scale once in a lifetime international events with world class entertainment.
Marketing Manager
Sony Music Nashville
03.2010 - 11.2016
- Managed logistics and event coordination, including venue selection/management, contract negotiation, producing live performances and presentations.
- Primary point of contact between the record label, artist management, vendors, trade organizations, and media guests.
- Coordinated travel, and promotional appearances for international media trips for global superstar artists.
- Organized hundreds of album release parties, number one parties, award show events, music festival appearances for a roster of 25+ major label artists while also overseeing their licensing deals and international product launches.
Education
BBA - Music Business, Marketing
Belmont University
Nashville, TN05.2007
Skills
- Strong Problem Solver
- Meticulous attention to detail
- Interpersonal Communication
- Promotional Events
- Project Management
- Client Relationship Development
- Event execution
- Venue Selection/Sourcing/Negotiation/Management
- Strategic Planning and Alignment
- Contract Negotiation
- Marketing campaign development
- Campaign Performance Tracking
Timeline
Executive Assistant
Blackbird Health
04.2021 - Current
Founder
SpoiledSpinster.com
04.2021 - Current
Director of Strategic Partnerships
Alliance Connection
11.2016 - 04.2021
Marketing Manager
Sony Music Nashville
03.2010 - 11.2016
BBA - Music Business, Marketing
Belmont University
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