MacKenzie McMakin
Johnson City
Summary
Dynamic model and brand representative with proven expertise in social media presence and brand representation. Known for adaptability and creativity, consistently delivering engaging content that drives customer engagement.
Overview
13
13
years of professional experience
Work History
Model/Brand Representative
Vicklore
Johnson City, TN
08.2022 - Current
- Adapted to various styling requirements, ensuring alignment with brand vision during campaigns.
- Cultivated strong relationships with photographers, stylists, and clients to enhance collaborative efforts.
- Executed detailed wardrobe fittings, ensuring precise adjustments for optimal presentation on set.
- Evaluated industry trends to inform modeling strategies and maintain competitive edge in market.
- Adapted quickly to changing environments for continued professionalism under pressure.
- Remained focused, motivated and professional throughout long shoots and events.
- Secured repeat bookings through outstanding professionalism and versatility.
- Promoted products and services by posing for commercials, live shows, and photo shoots.
Lead Bartender
Tiebreakers
Johnson City, TN
05.2022 - Current
- Supervised daily bar operations, ensuring efficient service and adherence to safety protocols.
- Trained and mentored junior bartenders, enhancing team performance and service quality.
- Developed creative cocktail menus, increasing customer engagement and satisfaction.
- Managed inventory levels, reducing waste and optimizing cost control measures.
- Fostered positive customer relationships, encouraging repeat business through excellent service.
- Kept detailed inventories and notified management of ordering needs for liquor, beer, wine, and bar supplies.
- Resolved customer complaints promptly and professionally, preserving positive relationships between the business and its clientele.
- Managed cash handling procedures accurately, reducing discrepancies in daily financial reports.
- Led team meetings to continually improve communication among staff members, resulting in more effective teamwork during peak hours.
- Assisted in menu development, incorporating seasonal flavors and trends into popular craft cocktails.
- Adhered to state laws regarding alcoholic beverage services and customer regulations.
Kitchen Lead
Main Street Pizza Company
Kingsport, TN
01.2019 - 07.2020
- Supervised kitchen staff, ensuring adherence to food safety protocols and quality standards.
- Streamlined inventory management processes, reducing waste and improving supply chain efficiency.
- Trained new team members on cooking techniques and operational procedures for consistent service delivery.
- Developed weekly staff schedules to optimize labor costs while maintaining adequate kitchen coverage.
Social Media Manager
Barberitos Southwestern Grille & Cantina
Kingsport, TN
07.2013 - 07.2019
- Developed and executed comprehensive social media strategies to enhance brand visibility and engagement.
- Analyzed audience insights to optimize content delivery across multiple platforms, increasing user interaction.
- Collaborated with cross-functional teams to align marketing campaigns with social media initiatives, ensuring cohesive messaging.
- Curated engaging content tailored to target demographics, driving community growth and brand loyalty.
Education
High School Diploma -
Sullivan South High School
Kingsport, TN05-2013
Skills
- Social media presence
- Brand representation
- On-camera interviewing
- Customer service
- Critical thinking
- Problem resolution
Timeline
Model/Brand Representative
Vicklore
08.2022 - Current
Lead Bartender
Tiebreakers
05.2022 - Current
Kitchen Lead
Main Street Pizza Company
01.2019 - 07.2020
Social Media Manager
Barberitos Southwestern Grille & Cantina
07.2013 - 07.2019
High School Diploma -
Sullivan South High School