Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
My Mental strength
Madhu Sudhanan K

Madhu Sudhanan K

Chennai

Summary

Dynamic and results-driven marketing professional with over 15 years of experience across diverse industries. Specialized in driving high-impact integrated marketing strategies to strengthen brand equity, increase customer engagement, and fuel business growth. Adept at leading cross-functional teams, launching successful product campaigns, and leveraging data-driven insights to refine strategies. Passionate about innovation, digital transformation, and building meaningful customer experiences that directly contribute to business outcomes.

Overview

14
14
years of professional experience
1
1
Certificate

Work History

Manager – Marketing

Carborundum Universal Limited (CUMI)
07.2022 - Current
  • Developing strategic marketing initiatives to drive brand visibility, awareness, and conversion into revenue.
  • Leading LTS aspiration for the marketing department to increase market share, integrating ATL, BTL, and digital campaigns aligned with business goals.
  • Collaborating with product and sales teams for unified messaging and optimized market reach to achieve the business goal.
  • Utilizing analytics to refine strategies, resulting in 12–15% higher ROI on campaigns, and monitoring the budget vs. ROI to ensure cost-effectiveness and financial accountability.
  • Driving IT-based digital transformation in marketing processes, SOPs, app development, and customer engagement tools for loyalty programs and improved customer retention rate.
  • Planning and leading scheme management initiatives by collaborating and designing offers for secondary and territory-level sales to drive Delta growth.

Deputy Manager – Marketing

Carborundum Universal Limited (CUMI)
05.2019 - 07.2022
  • Executed marketing strategies across pan India to support sales growth and created fundamentals for market needs.
  • Coordinated with cross-functional teams to launch new products and campaigns.
  • Supported field activation programs and customer connect initiatives for creating new customer acquisition and brand conversion.
  • .

Deputy Manager – Marketing

Hindware Home Innovation Limited (HSIL)
04.2018 - 05.2019
  • Spearheaded marketing efforts for the consumer business, focusing on premium sanitaryware and appliance categories.

    Launched integrated BTL campaigns and retail visibility programs, tailored to enhance brand presence and consumer engagement at the point of sale.

    Successfully executed new brand store openings, managing branding, merchandising, and promotional planning to drive footfall and conversion.

    Coordinated with the sales team to align trade promotions with market dynamics, contributing to higher in-store sales velocity and consumer pull.

    Strengthened category positioning by designing localized campaigns for target segments.

Assistant Manager – Marketing

Havells India Ltd - Lloyd Business
01.2017 - 04.2018
  • Managed regional marketing for the Lloyd consumer durables portfolio (ACs, washing machines, TVs) across Tamil Nadu, aligning brand visibility with business growth goals.

    Executed BTL marketing strategies, including dealer branding, in-store POS activations, canopy activities, and local events to boost retail engagement.

    Rolled out seasonal campaigns—especially summer drives for air conditioners—supporting product push during high-demand periods.

    Designed and implemented trade schemes and retailer contests, improving secondary sales and strengthening channel loyalty.

    Coordinated with the sales team and distribution partners to deploy market-specific promotions, increasing territory-level conversion rates.

    Tracked campaign performance through market feedback and competitor analysis, contributing to brand recall and competitive positioning at retail level.

Regional Coordinator - South

LG India
09.2013 - 01.2017
  • Led a regional marketing team of 4 branch marketing coordinators and supervised 42 market activation executives across Tamil Nadu, Karnataka, Kerala, and Andhra Pradesh/Telangana.

    Coordinated and executed regional implementation of national marketing campaigns, ensuring consistent brand messaging across modern trade, multi-brand outlets, and LG brand stores.

    Drove on-ground activations, POS branding, and dealer promotions to support sales targets across multiple product verticals including consumer electronics, home appliances, and mobiles.

    Oversaw retail visibility enhancements, ensuring uniform branding, product display standards, and merchandising compliance across 400+ outlets.

    Acted as a liaison between the central marketing team, sales teams, and channel partners, streamlining execution and feedback loops.

    Played a pivotal role in regional product launches, including ATL-BTL rollout planning, dealer meets, and local media integration.

Operations Team Lead

HGS – Hinduja Global Solutions
02.2011 - 08.2013
  • Led a 40-member customer service team across multiple shifts, ensuring 24/7 operational coverage for telecom and service-based clients.

    Accountable for day-to-day operations, team productivity, quality assurance, and service-level adherence across all shifts.

    Played a key role in coaching, mentoring, and developing team members, fostering a performance-driven culture and career growth.

    Monitored KPIs including TAT, CSAT, and first-call resolution, and implemented improvement plans to consistently exceed client expectations.

    Liaised with cross-functional teams for process optimisation, knowledge updates, and workflow enhancements, ensuring operational excellence..

Education

Executive MBA - Marketing/Marketing Management

Great Lakes Institute of Management, Chennai
12.2025

Bachelor of Commerce – BCom - Business/Commerce, General

Annamalai University, Chennai
06.2012

Skills

  • Marketing Strategy
  • Digital Marketing & Analytics
  • ATL & BTL Campaigns
  • Product Launch & Branding
  • Project Management
  • Business Growth Strategy
  • Market Research
  • Team Leadership

Certification

  • Leadership Program for Emerging Leaders – CUMI
  • Next Gen Leadership Development – In collaboration with BCG
  • Amazon Ads Tool Management Certification
  • AI Data Analysis (In Progress)

Languages

English
Advanced (C1)
Tamil
Advanced (C1)
Hindi
Beginner (A1)

Timeline

Manager – Marketing - Carborundum Universal Limited (CUMI)
07.2022 - Current
Deputy Manager – Marketing - Carborundum Universal Limited (CUMI)
05.2019 - 07.2022
Deputy Manager – Marketing - Hindware Home Innovation Limited (HSIL)
04.2018 - 05.2019
Assistant Manager – Marketing - Havells India Ltd - Lloyd Business
01.2017 - 04.2018
Regional Coordinator - South - LG India
09.2013 - 01.2017
Operations Team Lead - HGS – Hinduja Global Solutions
02.2011 - 08.2013
Great Lakes Institute of Management - Executive MBA, Marketing/Marketing Management
Annamalai University - Bachelor of Commerce – BCom, Business/Commerce, General

My Mental strength

Gym Workouts, Play Cricket, Reading books and Listening to Music 

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Madhu Sudhanan K