Maher MOKADDEM
General Manager
Hammamet
Profil professionnel
Experienced hospitality professional with a strong track record in hotel management, sales, and marketing. Successfully led rebranding projects, such as transitioning Golden Tulip Taj Sultan 5* from Vincci, and implemented new leisure, MICE, and corporate strategies, achieving measurable growth. Skilled in fostering partnerships, organizing events, and adapting innovative strategies to strengthen market presence, particularly in rebranding and leisure-focused initiatives.
Vue d'ensemble
15
15
years of professional experience
Expérience professionnelle
General Manager
Hotel Le Royal Hammamet
Hammamet
11.2019 - Actuel
- Managed daily hotel operations, ensuring alignment with overall business goals and seamless coordination across departments.
- Developed and implemented innovative leisure and MICE strategies, driving significant growth in these key segments.
- Strengthened client relationships and negotiated strategic contracts with suppliers and partners to optimize revenue opportunities.
- Oversaw the organization of high-profile events and conferences, enhancing the hotel’s reputation and market share.
- Analyzed financial performance and prepared actionable insights to support management decisions and drive profitability.
- Collaborated with teams to ensure exceptional customer experiences, focusing on satisfaction and loyalty initiatives.
Director of Sales and Marketing
Hotel Le Royal Hammamet
Hammamet
11.2019 - Actuel
- Implemented a new sales and marketing strategy targeting leisure, MICE, and corporate segments, resulting in a 20% increase in leisure bookings and a 15% growth in MICE revenues.
- Directed successful marketing campaigns, negotiated key contracts, and established strategic partnerships to strengthen the hotel's market position.
- Organized high-profile events and conferences, enhancing the hotel’s appeal as a top MICE destination.
- Monitored market trends and competition, adapting strategies to maintain a competitive edge and drive revenue growth.
- Trained and developed a high-performing sales and marketing team, ensuring alignment with rebranding goals and strategic objectives.
- Increased visibility and secured new business through active participation in trade shows and industry events.
Director of Contracting and Performance
myGO World Wide
Hammamet
09.2017 - 10.2019
- Expanded the hotel portfolio by identifying new opportunities and analyzing market trends in North Africa, with unique expertise in collaborating with travel agencies and mastering the leisure segment.
- Successfully negotiated rates, special offers, allocations, and contract renewals, ensuring competitive market conditions and maximizing booking volumes.
- Monitored sales performance through detailed analysis of product and sales reports, identifying growth opportunities and optimizing strategies for the leisure market.
- Acted as a key contact for accommodation suppliers, maintaining strong relationships and resolving major supplier and customer complaints with effective solutions.
- Provided accurate contractual documentation and high-quality hotel content, collaborating with contracting, product, and performance teams to strengthen destination sales strategies.
Director of Sales and Marketing
Hotel Golden Tulip Taj Sultan 5* - Part of Louvre Hotels Group
Hammamet
01.2016 - 08.2017
- Led the successful rebranding of Golden Tulip Taj Sultan 5* from Vincci, managing the transition to a new branding company and creating all sales and marketing materials for the new identity.
- Developed and implemented new sales and marketing strategies focused on leisure, corporate, and MICE (Meetings, Incentives, Conferences, and Exhibitions) segments, maximizing revenue across diverse markets.
- Designed and launched targeted strategies to attract MICE clients, including tailored packages, partnerships with event planners, and promotion of the hotel’s conference facilities.
- Recruited and trained a new sales and marketing team to align with the brand's requirements and objectives, ensuring a highly skilled and adaptable workforce.
- Strengthened the hotel's presence through international tourism trade shows and partnerships with tour operators and online platforms, effectively promoting the new brand.
- Acted as interim manager, demonstrating strong leadership during the rebranding process and ensuring a seamless transition.
Sales Manager
Medina Hotels & Resorts (Diar Lemdina 4* - Belisaire & Thalasso 4* et Solaria & Thalasso)
Hammamet
10.2008 - 11.2013
- Led the rebranding of Medina Belisaire 4* and Medina Solaria & Thalasso 5* from Iberostar Hotels to the new local chain "Medina Hotels & Resorts," introducing innovative concepts and enhancing brand positioning.
- Monitored daily sales and implemented commercial action plans to achieve and exceed company goals.
- Developed quality service initiatives and collaborated with marketing to strengthen product positioning.
- Conducted market analysis and set sales objectives to maintain a competitive edge.
- Marketed products nationally and internationally, representing the company at major tourism trade shows across Europe.
- Managed MICE projects, ensuring event success through coordination and client liaison.
- Responded to guest inquiries and correspondence for both individual and group clients.
Company Representative
MTS Globe
Hammamet
10.2008 - 11.2013
- Manage accounts with various partners of our company: Hotels4u.com, medhotels.com, Cosmos holidays, Expedia, etc
- Responsible for operational, commercial, and financial management
- Ensure coordination between technical services and the marketing department
- Optimize revenue
Company Representative
Thomas Cook Group
Monastir, Sousse et Hammamet
10.2008 - 01.2011
- Manage airport transfers and welcome meetings.
- Accompany clients during excursions and promote excursions.
- Provide assistance during emergencies, including at police stations, embassies, or hospitals.
- Write incident reports and ensure client support on-site.
- Conduct weekly hotel audits and health and safety checks.
Transport Agent at Tunis Carthage Airport
Voyages & Loisirs en Tunisie
Tunis
04.2005 - 09.2008
- Welcoming clients at the airport and assisting with departures.
- Organizing transfers and helping with luggage.
- Coordinating with hotels for a seamless experience.
- Managing emergencies and providing support in case of issues.
- Conducting weekly checks and preparing reports.
- Providing local information and translation services.
Formation
Professional master's degree in Hotel and Tourism Techniques and Management - Hotel and Tourism Techniques and Management
ISETH - Higher Institute of Tourism And Hotel Studies of Sidi Dhrif
Master's in project management - Project Management, Security, and Quality
ITBS - Private Higher School of Technological Information and Management Studies of Nabeul
Bachelor Degree - English Civilization
Faculty of Letters, Arts, and Humanities La Manouba
First Cycle Studies - English Civilization
Faculty of Letters, Arts, and Humanities La Manouba
High School, Baccalaureate Certificate - Literature
Mohamed Boudhina High School
Compétences
Microsoft Office 365
Google G suite
Fidelio
Arabsoft
Hotix
IBM - SPSS
Microsoft Power BI
ZOHO One suite
Informations complémentaires
Travelling
Think out of the box
IT apps in hospitality
Football
Personnalisé
- Travel
- Football
- Music
Langues
Arabic
Langue maternelle
English
Courant
French
Courant
Allemand
Intermédiaire
Academic Experience
Lecturer:
ISETH – Higher Institute of Tourism and Hotel Studies, Sidi Dhrif, Tunisia
Frise chronologique
General Manager
Hotel Le Royal Hammamet
11.2019 - Actuel
Director of Sales and Marketing
Hotel Le Royal Hammamet
11.2019 - Actuel
Director of Contracting and Performance
myGO World Wide
09.2017 - 10.2019
Director of Sales and Marketing
Hotel Golden Tulip Taj Sultan 5* - Part of Louvre Hotels Group
01.2016 - 08.2017
Company Representative
MTS Globe
10.2008 - 11.2013
Company Representative
Thomas Cook Group
10.2008 - 01.2011
Sales Manager
Medina Hotels & Resorts (Diar Lemdina 4* - Belisaire & Thalasso 4* et Solaria & Thalasso)
10.2008 - 11.2013
Transport Agent at Tunis Carthage Airport
Voyages & Loisirs en Tunisie
04.2005 - 09.2008
Professional master's degree in Hotel and Tourism Techniques and Management - Hotel and Tourism Techniques and Management
ISETH - Higher Institute of Tourism And Hotel Studies of Sidi Dhrif
Master's in project management - Project Management, Security, and Quality
ITBS - Private Higher School of Technological Information and Management Studies of Nabeul
Bachelor Degree - English Civilization
Faculty of Letters, Arts, and Humanities La Manouba
First Cycle Studies - English Civilization
Faculty of Letters, Arts, and Humanities La Manouba
High School, Baccalaureate Certificate - Literature
Mohamed Boudhina High School
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