Manikandan Kuppusamy
Chennai
Summary
Experienced Operations Analyst with a strong background in campaign management. Adept at efficiently handling campaign setup and activations. Utilizes problem-solving techniques through audits and troubleshooting to ensure smooth and effective operations. Well-versed in the latest standards for information management, prioritizing compliance and optimizing quality control to drive successful outcomes. Leverages expertise to consistently enhance performance and develop retention strategies that yield positive results.
Overview
6
6
years of professional experience
Work History
Media Operations Analyst
Annalect India
05.2023 - Current
- Managing end-to-end media operations for Beiersdorf, which includes campaign setup and activations(DV360&CM360), media Reconciliation(Prisma&Planit) and optimization(DV360&CM360)
- Specialized in platforms such as Display and Video 360,Campaign Manager 360, Facebook Ads Manager and Integral Ad Science.
- Currently associated working with programmatic based DV360 display, Video, and youtube campaigns and Campaign Manager360.
- Streamlined reporting processes and optimized campaign performance for maximum ROI.
- Trained 40+ team members in tools(DV360&CM360) and handovers for smooth transitions.
- Reduced campaign setup time by integrating IAS, DV360, and CM360 tools, improving efficiency
- Delivered 50+ campaigns under strict timelines, exceeding performance targets
- Delivering strategical optimization recommendations for IOs on weekly basics.
- Performing right bidding action and audience statistical analysis to Improve the pacing and KPI goal of campaigns.
Process Specialist
Paragon Digital Services Private Limited
04.2022 - 04.2023
- Generated comprehensive performance reports to aid managers in strategic decision-making
- Created training documentation for onboarding new team members
- Improved team efficiency by introducing standardized workflows and quality checks
- Ensured seamless project delivery by mentoring junior team members
Social Media Marketing Analyst
Paragon Digital Services Private Limited
04.2021 - 04.2022
- Designed and executed LinkedIn Ads campaigns, specializing in lead generation and audience targeting
- Developed expertise in LinkedIn strategies through hands-on experience and certifications
- Conducted internal seminars on campaign optimization and marketing strategies
- Played a key role in achieving 100% client satisfaction through targeted marketing solutions
Ad Operations Analyst
Paragon Digital Services Private Limited
02.2019 - 03.2021
- Executed programmatic ad campaigns using DSPs such as DoubleClick (DV360 and ADARA DSP)
- Monitored and audited creative tags to ensure compliance with client requirements.
- Supported global clients across APAC, EMEA, and NAMER regions, delivering customized solutions
- Recognized for maintaining 99% accuracy during high-volume campaign cycles
- Improved campaign reporting processes, leading to better client satisfaction and retention.
Education
B.E - Mechanical Engineering
Apollo Engineering College
Chennai04-2018
Skills
- DV360 Platform Expertise
- Expertise in CM360
- Experienced in Facebook Ad Management
- LinkedIn Advertising Specialist
- Prisma Reconciliation Expertise
- Planit Reconciliation Management
- Integral Ad Science
Personal Information
Nationality: Indian
Accomplishments
- Awarded for delivering error-free campaigns with maximum accuracy during peak workloads.
- Successfully optimized workflows, saving 20% of project execution time.
- Spearheaded a knowledge-sharing initiative, improving team collaboration and efficiency.
Technical Proficiency
4.5/5, 4.5/5, 4/5, 4/5, 4/5, 5/5
Timeline
Media Operations Analyst
Annalect India
05.2023 - Current
Process Specialist
Paragon Digital Services Private Limited
04.2022 - 04.2023
Social Media Marketing Analyst
Paragon Digital Services Private Limited
04.2021 - 04.2022
Ad Operations Analyst
Paragon Digital Services Private Limited
02.2019 - 03.2021
B.E - Mechanical Engineering
Apollo Engineering College
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