MANIKANDAN S
Chennai
Summary
Professional product marketing expert with robust experience driving impactful campaigns and product launches. Strong emphasis on collaborative team efforts and adapting to dynamic market needs. Skilled in market analysis, strategic planning, and cross-functional communication. Known for delivering results and fostering environment of reliability and innovation. Experienced with digital marketing strategies and campaign development. Utilizes SEO, PPC, and content marketing to drive brand growth and engagement. Track record of optimizing digital channels to achieve business objectives and improve ROI.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Digital Marketing Lead
CONTUS Tech
05.2022 - Current
- Led a team of 5+ junior product marketing specialists in driving a 67% increase in product conversion ratio
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies
- Planned and executed successful Product Hunt launches for new SaaS B2B features, resulting in top 5 product of the day and increased product visibility
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns
- Developed and executed content marketing strategies, including blog posts and SEO-optimized articles
- Managed and optimized paid advertising campaigns across various platforms, including Google Ads, Meta Ads, LinkedIn Ads
- Successfully executed targeted email outreach campaigns to generate qualified leads & drive product adoption, resulting in increase in product demos
- Increased sales quality leads (SQLs) by 79% through data-driven campaign optimization and A/B testing
- Contributed to over $1.8 Million in total sales across multiple SaaS products (VPlayed + CONTUS Tech services + MirrorFly + GUDSHO + OntheFly)
- Successfully closed 30+ B2B SaaS sales for VPlayed with an average deal size of $70,000
- Conducted in-depth market research and competitive analysis to identify target market segments and define detailed buyer personas for our B2B SaaS product
- Enhanced brand positioning through comprehensive market research and competitor analysis
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients
- Optimized segment space automation growth by leading marketing strategy and content creation
- Leveraged CRM systems to manage customer data, track interactions, and personalize marketing campaigns for targeted audiences (HubSpot, etc..)
Senior Digital Marketing Specialist
ANANDA VIKATAN PVT LTD
05.2019 - 04.2022
- Increased digital magazine subscription revenue by 41% by implementing paid campaigns across Google Ads and Meta Ads
- Increased app installations by 20% by creating and executing a new automation journey in 'Webengage' marketing tool
- Generated Rs.250K in additional revenue through successful Amazon Kindle eBook nominations
- Developed and executed 5 new automation journeys leveraging email, SMS, and push notifications, resulting in a 40% increase in online magazine subscriptions and streamlined processes
- Boosted push notification open rates by 35% through optimized content and timing through by 'Netcore Cloud' tool
- Increased email newsletter open rates by 21% by optimizing content and timing strategies
- Increased social media followers by 27% with engaging content and targeted advertising
- Developed and executed client media marketing plans and strategies for multiple ad platform
- Implemented Google Analytics tracking to gain insights into user behavior and inform future marketing strategies
- Executed influencer marketing strategies by identifying key industry influencers, building relationships with them, and coordinating sponsored content opportunities that aligned with brand objectives
- Utilized A/B testing methods to determine the most effective versions of ads, emails, and landing pages for optimal results
- Implemented effective email marketing campaigns for higher open and clickthrough rates, resulting in increased customer engagement
Digital Marketing Executive
MARK STUDIO INDIA PVT LTD
05.2018 - 04.2019
- Planned and executed web, SEO, database marketing and social media advertising campaigns
- Increased organic website traffic by 38% through on-page optimization and content creation
- Improved search engine rankings for primary keywords by an average of 3 positions within four months
- Boosted social media followers by 30% through engaging content and targeted advertising
- Achieved a 170% increase in monthly sales within six months through optimized digital marketing campaigns
- Achieved 1M+ subscribers in 1 year, driving a 75% increase in ad revenue
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation
Digital Marketing Executive
Ahsan Technologies Pvt Ltd
05.2016 - 04.2018
- Mentored 6-member team, boosting productivity by 25%
- Ran paid ads campaign for Udemy clone app (SaaS) - 26% increase in user sign ups
- Targeted Google/Meta ad campaign to reach online learners achieving a massive 45% reduction in CPA
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs
- Advised client on most effective next steps for the overall brand and individual campaign
- Increased website traffic by implementing search engine optimization strategies and keyword research
- Responsible for creating all content to be presented in blogs, post, whitepapers, etc
SEO Analyst - Digital Marketing
Lamdasoft Pvt Ltd
05.2012 - 04.2014
- Executed SEO audits and link building campaigns, acquiring 50-100 high-quality backlinks and increasing domain authority
- Developed strong relationships with clients by providing excellent communication and delivering consistent results in improving their online presence
- Streamlined internal processes within the team by developing efficient project management methodologies that ensured timely completion of deliverables
- Optimized existing web content to improve search engine rankings and user experience
- Drove organic traffic and improved search rankings by 3-5 positions for client websites through strategic SEO campaigns
- Boosted local search rankings by optimizing Google My Business listings and creating localized content targeting specific geographic areas
- Enhanced online visibility by creating high-quality, shareable content optimized for search engines
Education
Bachelor of Science - Computer Science and Technology
ARJ College of Engineering & Technology
Mannargudi01.2012
Diploma - Computer And Information Sciences
CCMR Polytechnic College
Thanjavur01.2009
Skills
- Product positioning
- Market analysis
- Product launches
- Content marketing
- Event Promotion
- CRM management
- Competitive analysis
- Customer research
- Branding
- Copywriting
- Influencer marketing
- Market trend analysis
- Go-to-market strategy
- SEO optimization
- Paid advertising
- Email marketing
- Lead generation
- A/B testing
- Social media marketing
- Product marketing
- Promotional planning
- Marketing automation
- Sales funnel management
Certification
- Google Ads
- DV360
- CM360 & Oracle BlueKai
- HubSpot CRM
- Meta Ads
- LinkedIn Ads
- Google Analytics
- WebEngage Automation
Timeline
Digital Marketing Lead
CONTUS Tech
05.2022 - Current
Senior Digital Marketing Specialist
ANANDA VIKATAN PVT LTD
05.2019 - 04.2022
Digital Marketing Executive
MARK STUDIO INDIA PVT LTD
05.2018 - 04.2019
Digital Marketing Executive
Ahsan Technologies Pvt Ltd
05.2016 - 04.2018
SEO Analyst - Digital Marketing
Lamdasoft Pvt Ltd
05.2012 - 04.2014
Bachelor of Science - Computer Science and Technology
ARJ College of Engineering & Technology
Diploma - Computer And Information Sciences
CCMR Polytechnic College
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