Summary
Overview
Work History
Education
Skills
NOTEWORTHY HIGHLIGHTS
Certification
Timeline
Generic

MANJUSHA M

Senior Associate - Digital Analytics
Chennai

Summary

Conscientious and professional MarTech Analyst with 10+ years of experience as a senior consultant in Digital Analytics Implementation. Seeking a new role to contribute innovative ideas, leverage expertise in emerging technologies, and grow alongside a forward-thinking organization.

Overview

11
11
years of professional experience
2
2
Languages

Work History

Senior Associate

Cognizant Technology Solutions
11.2021 - Current

Discover Bank

  • Designed & documented tagging specifications to map KPIs into data layer variables for precise measurement.
  • Configured & deployed Web SDKs across enterprise applications, ensuring secure, compliant, and scalable data collection.
  • Validated & tested mobile and web implementations using Adobe Debugger, Sauce Labs, and Adobe Assurance for data accuracy.
  • Audited data layer implementations against tagging specs, achieving 99% tracking accuracy.
  • Built & maintained analytics dashboards and reports to empower stakeholders with actionable insights.
  • Optimized customer journeys by analyzing drop‑offs, improving onboarding flows, and reducing abandonment by 15%.
  • Partnered with business stakeholders to translate requirements into digital measurement strategies aligned with marketing and product goals.
  • Led troubleshooting & performance optimization of analytics implementations, ensuring data integrity across platforms.
  • Contributed to MarTech strategy by evaluating emerging technologies and recommending solutions to enhance digital maturity.
  • Delivered training & documentation for internal teams on analytics tools, tagging specifications, and best practices.
  • Produced accurate revenue forecasts aligned with monthly flash reports and presented insights to senior leadership.

Senior Data Analyst

Williams Lea Tag
01.2021 - 11.2021
  • Prepared analytical reports synthesizing complex data results and clearly highlighting the business implications of findings for decision-making.
  • Collaborated with Financial and Master Data Management (MDM) teams to provide robust data management support, ensuring accuracy and compliance across financial systems.

Data Analytics Lead

Xerago EBiz Solutions
12.2019 - 12.2020

Citibank

  • Extracted and manipulated data from multiple reporting environments to produce regular reports in standardized formats. Created weekly, monthly, and ad hoc dashboards in Microsoft Excel based on client requirements using analytics tools.
  • Delivered data‑driven recommendations from web analytics to identify and prioritize site improvement opportunities.
  • Provided analytical solutions backed by primary and secondary research, applying quantitative analysis to generate actionable insights.
  • Ensured quality of reporting by auditing outputs, suggesting improvements, and prescribing solutions to address customer grievances.
  • Interacted with international clients to gather requirements, define KPIs, and ensure timely delivery of reports.
  • Independently managed a team of analysts, overseeing website data analysis, customer reviews, and feedback interpretation.
  • Recommended and implemented a cost‑effective optimization method, improving app scores from 1.5 to 4.2 across Apple and Android platforms in both APAC and EMEA regions.

Data Analyst

Xerago EBiz Solutions
03.2015 - 11.2019
  • Analyzed website performance metrics to identify opportunities for enhancing customer experience. Monitored key performance indicators, highlighted trends, and investigated causes of unexpected variances.
  • Increased customer satisfaction by collating and analyzing customer feedback and Net Promoter Score (NPS) data.
  • Implemented strategies to ensure continuous improvement in NPS across the organization over time.

Education

Bachelor of Engineering -

Dr. Sivanthi Adithanar College Of Engineering
Tirunelveli, India
04.2001 -

Skills

  • Adobe Analytics
  • Adobe Launch
  • Adobe Experience Platform
  • Business Analytics & Insights
  • IOS & Android App Analytics

  • Data Analytics – Qualitative and Quantitative
  • SQL & Tableau
  • People Management,Agile/Scrum, Sprint Planning
  • JIRA
  • Revenue Forecasting

NOTEWORTHY HIGHLIGHTS

  • Recommended and implemented cost-effective methods; the scores improved tremendously from NPS of 64% to 82% for a major nutrition brand in the USA.
  • Increased revenues by from 12% to 28%Month on Month in the year 2023 by achieving an improvement in the customer responses. Implemented segmented marketing strategy for realizing strategic goals.

Certification

  • Adobe Analytics Business Practitioner - Professional
  • Adobe Analytics Developer Expert

Timeline

Senior Associate

Cognizant Technology Solutions
11.2021 - Current

Senior Data Analyst

Williams Lea Tag
01.2021 - 11.2021

Data Analytics Lead

Xerago EBiz Solutions
12.2019 - 12.2020

Data Analyst

Xerago EBiz Solutions
03.2015 - 11.2019

Bachelor of Engineering -

Dr. Sivanthi Adithanar College Of Engineering
04.2001 -
MANJUSHA MSenior Associate - Digital Analytics