MANJUSHA M

Discover Bank

• Designed & documented tagging specifications to map KPIs into data layer variables for precise measurement.
• Configured & deployed Web SDKs across enterprise applications, ensuring secure, compliant, and scalable data collection.
• Validated & tested mobile and web implementations using Adobe Debugger, Sauce Labs, and Adobe Assurance for data accuracy.
• Audited data layer implementations against tagging specs, achieving 99% tracking accuracy.
• Built & maintained analytics dashboards and reports to empower stakeholders with actionable insights.
• Optimized customer journeys by analyzing drop‑offs, improving onboarding flows, and reducing abandonment by 15%.
• Partnered with business stakeholders to translate requirements into digital measurement strategies aligned with marketing and product goals.
• Led troubleshooting & performance optimization of analytics implementations, ensuring data integrity across platforms.
• Contributed to MarTech strategy by evaluating emerging technologies and recommending solutions to enhance digital maturity.
• Delivered training & documentation for internal teams on analytics tools, tagging specifications, and best practices.
• Produced accurate revenue forecasts aligned with monthly flash reports and presented insights to senior leadership.

• Prepared analytical reports synthesizing complex data results and clearly highlighting the business implications of findings for decision-making.
• Collaborated with Financial and Master Data Management (MDM) teams to provide robust data management support, ensuring accuracy and compliance across financial systems.

Citibank

• Extracted and manipulated data from multiple reporting environments to produce regular reports in standardized formats. Created weekly, monthly, and ad hoc dashboards in Microsoft Excel based on client requirements using analytics tools.
• Delivered data‑driven recommendations from web analytics to identify and prioritize site improvement opportunities.
• Provided analytical solutions backed by primary and secondary research, applying quantitative analysis to generate actionable insights.
• Ensured quality of reporting by auditing outputs, suggesting improvements, and prescribing solutions to address customer grievances.
• Interacted with international clients to gather requirements, define KPIs, and ensure timely delivery of reports.
• Independently managed a team of analysts, overseeing website data analysis, customer reviews, and feedback interpretation.
• Recommended and implemented a cost‑effective optimization method, improving app scores from 1.5 to 4.2 across Apple and Android platforms in both APAC and EMEA regions.

• Analyzed website performance metrics to identify opportunities for enhancing customer experience. Monitored key performance indicators, highlighted trends, and investigated causes of unexpected variances.
• Increased customer satisfaction by collating and analyzing customer feedback and Net Promoter Score (NPS) data.
• Implemented strategies to ensure continuous improvement in NPS across the organization over time.