Summary
Overview
Work History
Education
Skills
Websites
Timeline
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MATT SIMMONS

Franklin

Summary

Results-driven COO with 10+ years of executive leadership in multi-state operations, driving operational excellence, mergers and acquisitions, market expansion, and revenue growth in healthcare, technology, and hospitality. Expert in regulatory compliance, financial oversight, recruiting, training and development, and process improvement, achieving 32% revenue growth and 90% manager retention. Skilled in leading large teams with compassion, fostering inclusion, and bridging vision and execution in healthcare and hospitality setting

Overview

18
18
years of professional experience

Work History

Chief Operating Officer

Grace Aesthetics
09.2024 - Current
  • Oversee day-to-day operations for a medical aesthetics practice, driving operational excellence and regulatory compliance.
  • Developed actionable plans to achieve 12% revenue growth by identifying market opportunities and operational efficiency.
  • Enhanced internal systems and workflows, resulting in a reduction in onboarding time and improved performance metrics.
  • Led the team with compassion and clarity, fostering a culture of inclusion and continuous improvement, improving operational efficiency and culture.
  • Improved client satisfaction through quality assurance initiatives, ensuring high standards in client care.
  • Ensured regulatory compliance and quality assurance standards, collaborating with medical directors to maintain excellence in client services.

Vice President of Development

Kustom Entertainment - Digital Ally
02.2022 - 02.2024
  • Directed operations and business development for a $222M publicly traded company achieving operational excellence and revenue growth.
  • Supported strategic partnerships and operations, generating $15.6M in new revenue.
  • Identified market opportunities, securing strategic partnerships with companies such as IndyCar and PGA, driving revenue growth and brand awareness.
  • Fostered collaboration and continuous improvement, supporting sustainability during a public spinoff.
  • Strengthened internal systems, improving performance metrics and operational workflows for scale.
  • Ensured regulatory compliance and quality assurance, overseeing risk management for high-profile events.
  • Managed artist relations, fostering strong partnerships with performers and their teams to ensure seamless event delivery and artist satisfaction.
  • Led RFP processes, negotiating contracts with vendors and partners to secure cost-effective solutions and drive event success.

Regional Vice President of Operations

Waffle House
09.2015 - 02.2022
  • Directed multi-state operations for 40+ locations, achieving operational excellence and financial oversight of a $200M+ P&L.
  • Led a large team of 1,000+ employees with consistency, fostering continuous improvement and achieving 90% manager retention.
  • Implemented process improvements, increasing profitability by 12.5% YoY through enhanced workflows and performance metrics.
  • Acted as a liaison for franchises, managed acquisitions, and developed strategic plans for market expansion.
  • Ensured regulatory compliance and quality assurance, improving customer satisfaction across multi-state units.

Patrol Officer

Murfreesboro Police Department
02.2010 - 09.2015
  • Partnered cross-functionally with diverse groups to deliver strategic oversight for key operations, contributing to the organizational mission of public safety while nurturing community relationships.
  • Led and contributed to community programs, building strong, trusted relationships with community members.

Sergeant

Tennessee Army National Guard
01.2008 - 01.2014
  • Earned numerous honors and awards, including Soldier of the Year for the Company, Battalion, Brigade, and runner-up for the State of TN, and an Army Achievement Medal.

Education

Bachelor’s Degree - Business Administration

Trevecca Nazarene University
Nashville, TN
04-2012

Skills

  • Executive Leadership
  • Strategic Planning & Execution
  • People Management (1,000)
  • P&L Management ($200M)
  • Rapid Growth Scaling
  • B2B & B2C
  • Budgeting
  • C-suite & Board Presentations
  • Change Management
  • Coaching & Mentoring
  • Collaboration
  • Cost Reduction
  • Cross-functional Team Leadership
  • Customer Experience (CX)
  • Customer Service
  • Data Analytics
  • Employee Retention
  • Excellent Verbal & Written Communication Skills
  • Financial Analysis
  • Franchising
  • Go-to-Market Strategy
  • Leadership Development
  • M&A Integration
  • Margin Optimization
  • Market Analysis
  • Market Expansion
  • Mergers & Acquisitions (M&A)
  • Multi-state/unit Management
  • Negotiation Skills
  • Operational Excellence
  • Opportunity Identification
  • Performance Metrics
  • Process Improvement
  • Product / Service Launches
  • Project Management
  • Recruiting
  • Relationship Building
  • Strategic Partnerships & Alliances
  • Training & Development
  • Value Optimization
  • Vendor Management
  • Vision & Roadmap Development
  • Team Building
  • Organizational Development
  • Operations management
  • Cross-functional teamwork
  • Strategic planning
  • Process improvement

Timeline

Chief Operating Officer

Grace Aesthetics
09.2024 - Current

Vice President of Development

Kustom Entertainment - Digital Ally
02.2022 - 02.2024

Regional Vice President of Operations

Waffle House
09.2015 - 02.2022

Patrol Officer

Murfreesboro Police Department
02.2010 - 09.2015

Sergeant

Tennessee Army National Guard
01.2008 - 01.2014

Bachelor’s Degree - Business Administration

Trevecca Nazarene University

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