Matthew Wrablik

Entertainment and media executive with 15+ years leading content development, celebrity partnerships, branded entertainment, talent relationships, and strategic collaborations across broadcast, streaming, digital, and social platforms. Proven track record working with networks, studios, talent agencies, brands, and high-profile public figures to develop scalable entertainment initiatives and integrated campaigns. Experienced leading cross-functional teams and managing complex stakeholder relationships across domestic and international markets.

- Celebrity & Entertainment - Core Expertise: Celebrity Partnerships & Talent Relations, Entertainment Industry Strategy, Brand Integrations & Sponsorships, Talent Agency Negotiations, Global Stakeholder Management, Cross-Functional Leadership, International Content Partnerships, Branded Entertainment, Influencer & Public Figure Collaborations, Content Development & Production, Budget Oversight & KPI Tracking, Strategic Communications

- Content Development & Platform Strategy: Developed and executed branded entertainment initiatives connecting brands, talent, influencers, and media partners across broadcast, streaming, and social platforms.

- Talent & Industry Relations: Maintained senior-level relationships with talent agencies, management companies, networks, studios, and brand partners to identify partnership opportunities and advance development initiatives.

- International Experience: Extensive experience working with international teams outside of North America, including keeping an eye on international formats which could be reformatted for North America, collaborated with international production, distribution, and brand partners across EMEA, APAC, and LATAM markets.

- Branded Content Strategy & Integrated Partnerships: Developed and executed branded entertainment initiatives connecting brands, talent, influencers, and media partners across broadcast, streaming, and social platforms.

- Strategic Partnerships & Business Development: Negotiated and managed collaborations among brands, entertainment stakeholders, and creative partners to align commercial objectives with audience engagement goals. - Clients include: Fremantle North America, A+E Global Media, Meta, Critical Content, Fly on the Wall Entertainment, WWE Studios, Brat TV, Warner Bros. Discovery, Asylum Entertainment Group, RIVR Media, Boot Barn, Johnsonville and Wrigley Media Group.

• Co-led development strategy, managed direct reports for unscripted content with high-profile talent, and collaborated with international partners to adapt formats for North America.

• Co-led development team and oversaw various pod partners to sell and produce projects for North America and international audiences.
• Led strategic content development initiatives for television and digital platforms.
• Oversaw cross-departmental collaboration to enhance project outcomes and efficiency.
• Directed talent acquisition strategies to build diverse and skilled production teams.

• Facilitated strategic planning sessions to align development goals with organizational vision.

• Led project management processes to execute development plans on schedule.
• Oversaw project management processes to ensure timely delivery of client campaigns.
• Collaborated with cross-functional teams to align business goals and development strategies.
• Led strategic initiatives to enhance digital marketing services for diverse clients.