Meenakshi Bharathi Aravindhan

• Developed 1posters, brochures, and infographics to boost brand visibility.
• Supported brand strategy and identity for core initiatives and sister organizations.
• Collaborated with teams on promotional materials and internal reviews.
• Ensured design feasibility and maintained documentation throughout the process.

Skills: Brand Strategy · Visual Communication · Design Review · Documentation · Feasibility · Team Collaboration

• Created cohesive visual assets aligning with brand strategy and user engagement goals.
• Collaborated with cross-functional teams to design promotional materials that communicated product value and aesthetics.
• Developed design systems and maintained documentation for consistent brand identity across platforms.
• Participated in internal reviews to iterate on design concepts based on feedback and feasibility.

Skills: Visual Communication · Branding · Cross-functional Collaboration · Design Documentation · Concept Development

• Conceptualised and developed two stainless steel product collections by aligning customer insights with brand strategy to address space saving issues in compact urban homes.
• Researched market trends and user behavior to guide design direction for kitchen organizers and a culturally rooted Phulkari-inspired gifting line, addressing seasonal and emotional relevance.
• Created detailed design drawings, 3D models, and renders using AutoCAD, Rhino, Illustrator, and KeyShot to communicate design intent.
• Conducted CMF analysis to select appropriate materials and finishes that met quality standards and cost targets.
• Collaborated with cross-functional teams and manufacturers to ensure design feasibility and efficient production without compromising product quality.
• Revised designs based on documentation checks, user testing, and manufacturing inputs, ensuring practical outputs.
• Prepared complete design documentation including spec sheets, material lists, and costing, while maintaining a cohesive design language across both collections.

• Designed educational magazine editions in InDesign, focusing on captivating layouts, typography, colour palettes, and content structure to enhance readability and engagement.

• Designed a user-centric website for a kids' skincare brand using Figma, enhancing user flow and interaction.
• Conducted user research, usability testing, and competitive analysis to inform design decisions.
• Documented design outcomes to align with business objectives and improve overall user experience.

• Supported watch product development by aligning designs.
• Conducted market research, material exploration, and prototyping for feasible solutions.