Meeradevi G
Demand Generation
Chennai
Summary
I am a dynamic and result-oriented Demand Generation Manager with 4 years of experience in B2B SaaS lead generation. I have a proven track record in planning and executing multichannel campaigns, optimizing marketing funnels, and leveraging CRM tools like HubSpot, Zoho, and Copper. My expertise includes email marketing, A/B testing, market research and campaign analysis, aligning marketing efforts with business goals.
Overview
4
4
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Telecaller
MMC Infotech
- Conducted follow-up calls for upselling opportunities, leading to increased revenue generation from existing customers.
- Handled sensitive customer information with utmost confidentiality, adhering to data protection regulations and company guidelines.
- Reduced customer complaints by providing clear explanations on products, services, and policies.
- Improved customer satisfaction by addressing inquiries and resolving issues promptly.
Demand Generation Manager
Grow10X
01.2021 - 04.2025
- Company Overview: A demand generation company focused on generating leads for software products
- Spearheaded B2B demand generation initiatives for software products, planning and executing multi-channel lead generation campaigns
- Utilized Apollo.io, Lusha, Zoominfo and Sales Navigator to identify high-intent leads and build targeted outreach lists
- Integrated contact data from Apollo.io into HubSpot, Zoho, Salesforce CRM for nurturing and tracking
- Leveraged Sales Navigator to research accounts, monitor buyer signals, and align with ICP
- Conducted competitor analysis and market research to identify growth opportunities
- Monitored campaign ROI, maintaining acquisition costs through A/B testing and performance optimization
- Designed and ran targeted email campaigns to define ideal customer profiles and optimize conversion paths
- Utilized marketing automation tools like HubSpot, Calendy
- Conducted A/B testing on subject lines and creative formats to enhance open and conversion rates
- Executed targeted email marketing campaigns for lead nurturing and re-engagement
- A demand generation company focused on generating leads for software products
Education
Master of Arts - English Literature
TNOU
Chennai, IndiaBachelor of Arts - English Literature
Auxilium Autonomous
Katpadi, IndiaSkills
Lead Generation & Prospecting
B2B SaaS Lead Generation
Ideal Customer Profile (ICP) Targeting
Cold Outreach (Email, LinkedIn, Calling)
Sales Navigator, Apolloio, ZoomInfo, Lusha
Prospect List Building & Segmentation
Sales Development & Qualification
Appointment Setting & Demo Scheduling
BANT & CHAMP Qualification
SQL (Sales Qualified Lead) Generation
Pre-Sales Collaboration
Pipeline Contribution & Revenue Influence
CRM & Automation
HubSpot CRM, Salesforce, Zoho
Marketing Automation (HubSpot, Cooper , Zoho)
Calendly & Meeting Scheduling Tools
Campaign Tracking & A/B Testing
Lead Scoring & Funnel Management
Sales Enablement & Reporting
Conversion Rate Optimization
Sales Pipeline Analytics
Campaign ROI Analysis
Weekly Sales Reporting
Data Enrichment & CRM Hygiene
Marketing & Communication
Email Copywriting for Sales
LinkedIn Personalization Messaging
Market Research & Competitive Analysis
Cross-functional Collaboration (Sales, Marketing, Product)
Strategic Communication with Decision-Makers
Accomplishments
- Enhanced B2B Lead Generation: Increased lead generation by 150% through targeted marketing strategies and CRM optimization.
- Launched Multiple Campaigns: Successfully launched 20 marketing campaigns in one year, surpassing company expectations.
- Boosted Email Performance: Improved email click-through rates by 40% using A/B testing and data analysis techniques.
Certification
The Fundamental of Digital Marketing - Google Garage
Timeline
Demand Generation Manager
Grow10X
01.2021 - 04.2025
Telecaller
MMC Infotech
Master of Arts - English Literature
TNOU
Bachelor of Arts - English Literature
Auxilium Autonomous