Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Meeradevi G

Demand Generation
Chennai

Summary

I am a dynamic and result-oriented Demand Generation Manager with 4 years of experience in B2B SaaS lead generation. I have a proven track record in planning and executing multichannel campaigns, optimizing marketing funnels, and leveraging CRM tools like HubSpot, Zoho, and Copper. My expertise includes email marketing, A/B testing, market research and campaign analysis, aligning marketing efforts with business goals.

Overview

4
4
years of professional experience
2
2
Certifications
3
3
Languages

Work History

Telecaller

MMC Infotech
  • Conducted follow-up calls for upselling opportunities, leading to increased revenue generation from existing customers.
  • Handled sensitive customer information with utmost confidentiality, adhering to data protection regulations and company guidelines.
  • Reduced customer complaints by providing clear explanations on products, services, and policies.
  • Improved customer satisfaction by addressing inquiries and resolving issues promptly.

Demand Generation Manager

Grow10X
01.2021 - 04.2025
  • Company Overview: A demand generation company focused on generating leads for software products
  • Spearheaded B2B demand generation initiatives for software products, planning and executing multi-channel lead generation campaigns
  • Utilized Apollo.io, Lusha, Zoominfo and Sales Navigator to identify high-intent leads and build targeted outreach lists
  • Integrated contact data from Apollo.io into HubSpot, Zoho, Salesforce CRM for nurturing and tracking
  • Leveraged Sales Navigator to research accounts, monitor buyer signals, and align with ICP
  • Conducted competitor analysis and market research to identify growth opportunities
  • Monitored campaign ROI, maintaining acquisition costs through A/B testing and performance optimization
  • Designed and ran targeted email campaigns to define ideal customer profiles and optimize conversion paths
  • Utilized marketing automation tools like HubSpot, Calendy
  • Conducted A/B testing on subject lines and creative formats to enhance open and conversion rates
  • Executed targeted email marketing campaigns for lead nurturing and re-engagement
  • A demand generation company focused on generating leads for software products

Education

Master of Arts - English Literature

TNOU
Chennai, India

Bachelor of Arts - English Literature

Auxilium Autonomous
Katpadi, India

Skills

Lead Generation & Prospecting

Accomplishments

  • Enhanced B2B Lead Generation: Increased lead generation by 150% through targeted marketing strategies and CRM optimization.
  • Launched Multiple Campaigns: Successfully launched 20 marketing campaigns in one year, surpassing company expectations.
  • Boosted Email Performance: Improved email click-through rates by 40% using A/B testing and data analysis techniques.

Certification

The Fundamental of Digital Marketing - Google Garage

Timeline

Demand Generation Manager

Grow10X
01.2021 - 04.2025

Telecaller

MMC Infotech

Master of Arts - English Literature

TNOU

Bachelor of Arts - English Literature

Auxilium Autonomous

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Meeradevi GDemand Generation