Melanie Benson
Newport
Summary
Accomplished Sales/Marketing Manager with a proven track record, adept in strategic planning and staff management. Excelled in boosting brand awareness, generating leads through innovative marketing campaigns, and fostering partnerships. Skilled in project management and creative direction, significantly enhancing market presence and sales performance.
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
14
14
years of professional experience
Work History
Sales/Marketing Manager, Events Coordinator
WonderWorks
11.2023 - 11.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Conducted market research to identify new opportunities and target markets.
Retail/Sales Manager
Great Alaskan Lumberjack Show
08.2022 - 01.2024
- Facilitated high volumes of cash, credit, and gift card transactions, verifying cash drawer balance at end of each shift.
- Boosted sales performance by implementing effective visual merchandising and store layouts.
- Trained new sales associates on company policies, selling techniques, and customer service best practices to maximize their potential.
- Maintained company's visual merchandise standards through general housekeeping and planograms.
- Recruited, hired and trained [Number] associates to develop into productive team members with excellent product knowledge.
- Maintained a clean and organized storefront at all times by enforcing strict housekeeping standards across the entire team.
- Managed inventory effectively to minimize stock shortages and ensure optimal levels of merchandise for maximum sales.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Worked closely with upper management to develop short-term and long-term goals for the store, aligning objectives with the company''s mission and vision.
- Greeted all customers cheerfully and asked open-ended questions to ascertain needs.
- Evaluated employee performance regularly, conducting annual reviews and providing constructive feedback to encourage growth and improvement.
Sales/Marketing Manager, Events Coordinator
Ansari Group
07.2015 - 01.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Trained junior marketing staff, elevating team capabilities and performance.
Sales/Marketing Manager, Events Coordinator
Lumberjack Feud
08.2010 - 07.2014
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
- Continually maintained and improved company's reputation and positive image in markets served.
Education
High School Diploma -
Sevier County High School
Sevierville, TNSkills
- Staff management
- Brand promotion
- Strategic planning
- Creative direction
- Marketing campaign development
- Project management
- Campaign management
- Partnership development
- Public and media relations
- Vendor relations
- Cold calling
- Partnership marketing
Timeline
Sales/Marketing Manager, Events Coordinator
WonderWorks
11.2023 - 11.2024
Retail/Sales Manager
Great Alaskan Lumberjack Show
08.2022 - 01.2024
Sales/Marketing Manager, Events Coordinator
Ansari Group
07.2015 - 01.2020
Sales/Marketing Manager, Events Coordinator
Lumberjack Feud
08.2010 - 07.2014
High School Diploma -
Sevier County High School
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