Mendha Murugan

Event-Led Growth:

• Led Zuper’s participation in WBR Field Service Connect, driving 70 MQLs and 5 SQLs through coordinated pre-event, onsite, and post-event campaigns.
• Designed and executed a gifting campaign using Reachdesk, resulting in a 30% meeting acceptance rate and deeper engagement from ICP accounts.
• Managed HubSpot Grow networking event execution, streamlining meeting handling and follow-ups to support Sales and CX teams.

Marketing-Led Growth:

• Delivered a 200+ MQL pipeline in 60 days through targeted trade publication campaigns using a 3-part TOC, reveal, and email blast ad strategy.
• Developed ABM media plan and led a full-funnel campaign targeting HubSpot users in the manufacturing sector—owning ad copy, landing pages, targeting strategy, and reporting.

Partnership-Led Growth:

• Co-owned campaign strategy for Zendesk SKO and Zendesk Relate, coordinating email nurture flows, partner communications, and shared lead tracking.
• Worked cross-functionally with Product Marketing and Partner Teams to align messaging and maximize ROI across joint campaigns.

• Enhanced HubSpot automation, reducing sales cycle by 20% and improving lead-to-MQL conversion rates.
• Led GTM strategy for SaaS product launch integrating SEO, SEM & content; upsold to 25% of current customer base.
• Boosted organic traffic by 50% through advanced SEO tactics and doubled engagement through cross-channel content.

• Grew marketing-sourced revenue pipeline by 35% with tailored ABM strategies and campaign analytics.
• Drove a 60% engagement increase from high-value targets and a 300% deal size boost via focused ABM.
• Single Point of Contact (SPOC) for MasterControl partner initiatives; managed lead lifecycle through CRM to implementation.

• Managed Google Ads campaigns ($2000/quarter), generating 120+ qualified leads per quarter.
• Ran 20+ Facebook/Instagram PPC campaigns delivering 100+ leads per campaign within $1500 budget.
• Implemented LinkedIn InMail campaigns ($3500/quarter), enhancing brand visibility and lead quality.

• Boosted site traffic by 170% MoM using content platforms like Quora and Medium, generating 50+ monthly leads.
• Built end-to-end content pipelines for early-stage SaaS tools, driving SEO traffic and visibility for engineering teams.
• Performed technical audits, optimized site structure, and managed keyword campaigns leading to consistent top 10 SERP rankings.

• Launched content-driven demand generation program with weekly campaigns yielding 8–10 qualified leads/month.
• Conducted SEO audits, supported web analytics optimization, and assisted campaign teams with target list building.
• Developed industry reports, buyer personas, and supported inside sales with lead intelligence.

• Delivered competitive and M&A research insights to support strategic decisions for Fortune 500 clients.
• Created investor briefs and influence maps for C-level executives, integrating data from public filings and proprietary tools.
• Built market landscapes and performed due diligence for emerging industries including biotech and fintech.