MEOSHIE BATISTE

• Support execution of integrated marketing campaigns and brand partnerships across national retail channels.
• Coordinate campaign timelines and deliverables across marketing, merchandising, production, and external partners.
• Contributed to 2025 brand partnership with David’s Bridal, aligning creative assets and messaging across broadcast and digital platforms.
• Draft creative briefs outlining objectives, target audience, deliverables, and KPIs to guide design and production teams.
• Monitor campaign performance and provide insights to optimize engagement and retail outcomes.
• Assist in seasonal retail placements in collaboration with Blackhawk Network to increase national visibility during high-volume sales periods.
• Ensure brand standards are consistently applied across all marketing materials prior to launch.

• Supported brand development and campaign execution for 20+ consumer brands within a national retail broadcast organization.
• Assisted in launch of 2 new brands generating $200K+ within first six months.
• Maintained campaign calendars and coordinated cross-functional teams to meet 99.2% of deadlines.
• Collaborated with marketing, production, and executive leadership to align messaging and promotional strategy.
• Conducted competitive analysis and leveraged audience data to support positioning decisions.
• Developed structured brand frameworks to ensure consistent voice and visual identity.
• Partnered across departments to support sales enablement through promotional planning and campaign execution.

• Managed integrated programming initiatives requiring cross-department coordination.
• Developed production briefs, campaign calendars, and stakeholder presentations.
• Awarded Emmy (2010) for leadership of Centennial Olympic Park July 4th Live Broadcast.

Additional Experience:

• CNN (Domestic) – News Producer (Freelance)
• WSB-TV – Producer / News Writer
• WZZM-TV – Morning Producer