Monica Toniolli
Trento
Summary
Organized and proactive marketing leader successful at managing multiple priorities with a positive attitude. Articulate and driven marketing manager with high energy and engaging personality. Hardworking and passionate job seeker with strong organizational skills ready to help team achieve company goals.
Overview
14
14
years of professional experience
Work History
Group Brand Manager
Schwabe Pharma Italia
01.2021 - Current
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Senior Brand Manager
Schwabe Pharma Italia
01.2019 - 12.2020
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Continually maintained and improved company's reputation and positive image in markets served.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Conducted market research to identify new opportunities and target markets.
Brand Manager
Schwabe Pharma Italia
01.2017 - 01.2019
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Created and managed budgets to maximize brand reach and engagement.
- Researched and identified new opportunities for product and brand development.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Created and managed consumer campaigns to increase brand engagement.
Product Manager
Loacker Remedia
01.2013 - 01.2017
- Worked closely with Marketing Director to create and maintain marketing materials for sales presentations and client meetings.
- Monitored market trends and competitor performance to update promotional strategies.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
Junior Product Manager
Loacker Remedia
03.2010 - 01.2013
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
President Assistant
Association of Pharmacies Owners - UNIFARM
01.2009 - 01.2010
- Collaborated with senior management to develop strategic initiatives and long term goals.
Education
High School Diploma -
Liceo Scientifico G. Galilei
Trento06.2004
Bachelor of Science - Biotecnologie Sanitarie
Università Degli Studi Di Padova
Padova 07.2007
Master Degree - Pharmaceutical Biotechnology
Università Di Padova E Università Di Zurigo
Padova E Zurigo 10.2009
Master - Marketing and Pharmaceutical Management
Alma Laboris Institute
Milano 02.2010
Master - Marketing Product Management
Politecnico Di Milano
Milano 05.2014
Personal Coaching - Managerial Skills
Coach Dott.ssa Laura Ravanetti
Milano 06.2016
Executive Master - Leadership Empowerment & Change Management
24Ore Business School
Milano 04.2020
Personal Program - Marketing Excellence Program
Kantar Consultant - Schwabe Group
Online 12.2023
Skills
- Product Management and Branding
- Budget and Strategy Development
- Launch New Products
- Product LifeCycle Management
- Strategic Planning and Execution
- Multi-Channel Campaign
- Customer Engagement
- Global Marketing
- Team Management
- Department Development
- Project Management
- Public Presentations
Languages
English
Advanced (C1)
German
Elementary (A2)
Timeline
Group Brand Manager
Schwabe Pharma Italia
01.2021 - Current
Senior Brand Manager
Schwabe Pharma Italia
01.2019 - 12.2020
Brand Manager
Schwabe Pharma Italia
01.2017 - 01.2019
Product Manager
Loacker Remedia
01.2013 - 01.2017
Junior Product Manager
Loacker Remedia
03.2010 - 01.2013
President Assistant
Association of Pharmacies Owners - UNIFARM
01.2009 - 01.2010
High School Diploma -
Liceo Scientifico G. Galilei
Bachelor of Science - Biotecnologie Sanitarie
Università Degli Studi Di Padova
Master Degree - Pharmaceutical Biotechnology
Università Di Padova E Università Di Zurigo
Master - Marketing and Pharmaceutical Management
Alma Laboris Institute
Master - Marketing Product Management
Politecnico Di Milano
Personal Coaching - Managerial Skills
Coach Dott.ssa Laura Ravanetti
Executive Master - Leadership Empowerment & Change Management
24Ore Business School
Personal Program - Marketing Excellence Program
Kantar Consultant - Schwabe Group
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