Moumita Panda
Hyderabad
Summary
12.5 Years of experience in Growth Strategy, Retention, Product Management and Customer Service.
Overview
15
15
years of professional experience
Work History
Revenue Manager
Mega Rummy
10.2022 - 02.2024
- Plan and manage revenue growth and cost optimization for Rummy
- Create and optimize targeted communication campaigns, including email marketing, in-app notifications, and other relevant channels
- Expertise in user engagement, optimizing conversion rates and increasing customer lifetime value
- Monitor and analyze key performance indicators (KPIs) related to player engagement and retention, and provide regular reports and insights to the leadership team
- Converted data-driven insights into tangible actions
- Skilled in using marketing platforms like Clevertap & Moengage
- Enthusiastic about embracing new leading Technologies.
Lead, Retention & Loyalty
A23.com
12.2017 - 08.2022
- Led the development and execution of retention strategies to drive revenue growth and improve customer engagement
- Managed email marketing and mobile messaging programs, including text/SMS and push notifications, to effectively communicate with customers while ensuring compliance and brand consistency
- Team management, mentoring and upskilling
- Experience in working in end-to-end campaign, life-cycle management, A/B testing, player segmentation & campaign analysis, personalization & journey building
- Independently handled all product related improvements by collaborating with the product team resulting in significant revenue growth.
Lead, VIP Account Manager
A23.com
02.2013 - 10.2015
- Setup a specialized VIP Team resulting in significant growth in customer loyalty
- Heading a team of VIP Hosts and ensuring the quality of service is always maintained
- Account management of high value players with bespoke offers and surprise bonuses, along with dedicated VIP contact number
- Was the first mover to create this specialized service which ensured other competitors to follow suit.
Customer Manger
moneyworks4me.com
03.2009 - 10.2012
- Founded by IIT-IIM alumnus with the mission of making stock investing simpler
- As part of the core team, drafted plans & policies for customer service
- Ensured 50% retention of customers with direct touch points, timely calls & emails
- Formulate implement customer conversion (free user to paid user) & retention strategies
- Analyzing data & providing meaningful insights to the team for different user groups on the site and make further recommendations on that.
Education
MBA - International Business
Department of Management Sciences
Pune06.2009
Bachelor of Engineering - Electronics
University of Mumbai,
Mumbai07.2006
Skills
- Marketing Automation
- Campaign Metrics
- Data-driven decision-making
- Omni Channel Marketing
- Product Management
- Customer Retention & Service
Timeline
Revenue Manager
Mega Rummy
10.2022 - 02.2024
Lead, Retention & Loyalty
A23.com
12.2017 - 08.2022
Lead, VIP Account Manager
A23.com
02.2013 - 10.2015
Customer Manger
moneyworks4me.com
03.2009 - 10.2012
MBA - International Business
Department of Management Sciences
Bachelor of Engineering - Electronics
University of Mumbai,
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