Marketing professional with broad expertise in developing and implementing digital strategies that enhance brand awareness and customer engagement. Recognized for fostering collaborative team environments and delivering impactful results. Skilled in social media marketing, search engine marketing, and analytics, valued for adaptability and reliability.
Overview
17
17
years of professional experience
Work History
E-Commerce Operations & Digital Marketing Manager
Technocart Online Services Pvt. Ltd.
08.2021 - Current
Responsible for managing the online store, including website design, product catalog, inventory management, order fulfillment, and shipping
Ensuring that the website is user-friendly, easy to navigate, and up-to-date
Budget planning for Digital Marketing and E-commerce operations
Responsible for developing and implementing marketing strategies to increase sales, customer retention, and brand awareness
Responsible for executing Google paid campaigns, Social Media paid campaigns, Email campaigns, Whatsapp campaigns
Monitoring Google Analytics metrics such as Conversion rate, Bounce rate, Landing page, Exit page, Page loading speed, Traffic, Traffic source, etc., to enhance the performance of Google Ad campaigns
Monitoring conversion and ROI on social media campaigns to narrow down spending on better-performing products
Hands-on experience in using Google Analytics, Hubspot, Hotjar, and Semrush tools on our day-to-day activities for keyword analysis, competitor analysis, and conversion rate optimization purposes
Managing Website maintenance team, Catalogue Team, Digital Marketing team, Customer support team, Sourcing, and Procurement team, and Fulfillment team
Keeping the SKU's growing by guiding the sourcing team to source the right brands and products based on market analysis and competitor analysis
Adapting new technologies that support automation, user experience, order conversion, and marketing
Identifying logistic partners who can deliver orders to customers on time and in shape
Preparing and presenting the monthly, quarterly, and annual reports to senior management
E-Commerce & Digital Marketing Manager
Ardeur Fashions
10.2018 - 08.2021
Developed strategies that drive customers to the website and improved the design, UX, traffic, and content of the website
Created paid campaigns on social media platforms and Google Ads along with maintaining consistent brand messaging throughout all platforms
Created email campaigns targeting key customers and utilized advanced metrics to measure the success of a marketing campaign
Kept up to date on the latest social media trends and identified suitable marketplaces based on the product category
Signed up with e-commerce marketplaces and guided the team to organize samples for photo shoots
Guided team in cataloging products in marketplaces and executed marketing campaigns in marketplaces to generate sales
Participated in promotions and other activities to increase sales and communicated handling with account managers of all E-commerce marketplaces
Created and submitted sales reports to management on a weekly and monthly basis and monitored teams
Organised team meeting regularly to motivate and strategy planning and identified reasons and worked on solutions to reduce customer returns
Communicated with the accounts department for monthly sales reconciliation and communicated with the warehouse department for inventory management
Interacted with management for stock requirements on new styles and identified core styles along with planned stocks on the core styles
Planned new strategies to increase the sales volume every month
Business Development Manager
Blessing Media
04.2017 - 09.2018
Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
Generated new business with marketing initiatives and strategic plans.
Represented company and promoted products at conferences and industry events.
Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
Reached out to potential customers via telephone, email, and in-person inquiries.
Established relationships with key decision-makers within customer's organization to promote growth and retention.
Negotiated and closed long-term agreements with new clients in assigned territory.
Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
Performed client research and identified opportunities for account growth, account penetration and market expansion.
Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
Monitored market trends and competitor activities to identify areas of potential opportunity.
Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
Kept meticulous client notes and updated account information in company databases.
Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
Business Development Manager
Eumax India Pvt. Ltd.
08.2014 - 03.2017
Operations and Business Development Manager
East Info Technology Pvt. Ltd.
11.2010 - 01.2014
Web Developer
Sage Global Services
11.2007 - 10.2010
Education
Bachelor of Engineering - Electronics
Anna University
01.2007
Skills
Business operations
Digital Marketing
Social Media Management
SEM strategy development
Email marketing campaigns
Project management abilities
E-commerce Marketing
Business Development
Campaign Development
Languages
English
Tamil
Personal Information
Date of Birth: 06/17/84
Nationality: Indian
Visa Status: Visa support needed
Availability
Ready to relocate immediately; Possess no bond with the current employer
Accomplishments
TECHNOCART ONLINE SERVICES PVT. LTD.
Spearheaded the successful implementation of a CRM system for an Excel-driven eCommerce operation, resulting in a 30% increase in customer retention rates within six months.
Streamlined data management processes by integrating CRM functionalities, reducing manual data entry by 50% and significantly improving data accuracy.
Enhanced customer engagement through automated follow-ups and personalized marketing campaigns, leading to a 25% increase in sales from repeat customers.
Trained and supported a cross-functional team of 65 employees on the new CRM system, achieving a 98% user adoption rate within the first quarter.
Developed customized dashboards and reporting tools that provided actionable insights, enabling data-driven decision-making and strategic planning.
ARDEUR FASHIONS:
Successfully established the eCommerce division for an apparel company from scratch, achieving a turnover growth from zero to ₹85 lakhs per month within two years by leveraging major marketplaces like Amazon, Ajio, and Flipkart.
Developed and executed a comprehensive marketplace strategy, optimizing product listings and utilizing promotional tools that drove significant visibility and sales growth.
Implemented data-driven marketing campaigns tailored for each platform, resulting in a 250% increase in customer acquisition and brand recognition across diverse demographics.
Established strong relationships with marketplace representatives, leading to enhanced visibility through featured placements and promotional opportunities.
Streamlined inventory and logistics management to ensure timely fulfillment and customer satisfaction, reducing order processing time by 30%.
Analyzed sales data and customer feedback to refine product offerings and marketing strategies, consistently adapting to market trends and consumer preferences.
Timeline
E-Commerce Operations & Digital Marketing Manager
Technocart Online Services Pvt. Ltd.
08.2021 - Current
E-Commerce & Digital Marketing Manager
Ardeur Fashions
10.2018 - 08.2021
Business Development Manager
Blessing Media
04.2017 - 09.2018
Business Development Manager
Eumax India Pvt. Ltd.
08.2014 - 03.2017
Operations and Business Development Manager
East Info Technology Pvt. Ltd.
11.2010 - 01.2014
Web Developer
Sage Global Services
11.2007 - 10.2010
Bachelor of Engineering - Electronics
Anna University
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