Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Availability
Accomplishments
Timeline
Generic

Muralitharan Rajendran

Chennai

Summary

Marketing professional with broad expertise in developing and implementing digital strategies that enhance brand awareness and customer engagement. Recognized for fostering collaborative team environments and delivering impactful results. Skilled in social media marketing, search engine marketing, and analytics, valued for adaptability and reliability.

Overview

17
17
years of professional experience

Work History

E-Commerce Operations & Digital Marketing Manager

Technocart Online Services Pvt. Ltd.
08.2021 - Current
  • Responsible for managing the online store, including website design, product catalog, inventory management, order fulfillment, and shipping
  • Ensuring that the website is user-friendly, easy to navigate, and up-to-date
  • Budget planning for Digital Marketing and E-commerce operations
  • Responsible for developing and implementing marketing strategies to increase sales, customer retention, and brand awareness
  • Responsible for executing Google paid campaigns, Social Media paid campaigns, Email campaigns, Whatsapp campaigns
  • Monitoring Google Analytics metrics such as Conversion rate, Bounce rate, Landing page, Exit page, Page loading speed, Traffic, Traffic source, etc., to enhance the performance of Google Ad campaigns
  • Monitoring conversion and ROI on social media campaigns to narrow down spending on better-performing products
  • Hands-on experience in using Google Analytics, Hubspot, Hotjar, and Semrush tools on our day-to-day activities for keyword analysis, competitor analysis, and conversion rate optimization purposes
  • Managing Website maintenance team, Catalogue Team, Digital Marketing team, Customer support team, Sourcing, and Procurement team, and Fulfillment team
  • Keeping the SKU's growing by guiding the sourcing team to source the right brands and products based on market analysis and competitor analysis
  • Adapting new technologies that support automation, user experience, order conversion, and marketing
  • Identifying logistic partners who can deliver orders to customers on time and in shape
  • Preparing and presenting the monthly, quarterly, and annual reports to senior management

E-Commerce & Digital Marketing Manager

Ardeur Fashions
10.2018 - 08.2021
  • Developed strategies that drive customers to the website and improved the design, UX, traffic, and content of the website
  • Created paid campaigns on social media platforms and Google Ads along with maintaining consistent brand messaging throughout all platforms
  • Created email campaigns targeting key customers and utilized advanced metrics to measure the success of a marketing campaign
  • Kept up to date on the latest social media trends and identified suitable marketplaces based on the product category
  • Signed up with e-commerce marketplaces and guided the team to organize samples for photo shoots
  • Guided team in cataloging products in marketplaces and executed marketing campaigns in marketplaces to generate sales
  • Participated in promotions and other activities to increase sales and communicated handling with account managers of all E-commerce marketplaces
  • Created and submitted sales reports to management on a weekly and monthly basis and monitored teams
  • Organised team meeting regularly to motivate and strategy planning and identified reasons and worked on solutions to reduce customer returns
  • Communicated with the accounts department for monthly sales reconciliation and communicated with the warehouse department for inventory management
  • Interacted with management for stock requirements on new styles and identified core styles along with planned stocks on the core styles
  • Planned new strategies to increase the sales volume every month

Business Development Manager

Blessing Media
04.2017 - 09.2018
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Generated new business with marketing initiatives and strategic plans.
  • Represented company and promoted products at conferences and industry events.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
  • Kept meticulous client notes and updated account information in company databases.
  • Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.

Business Development Manager

Eumax India Pvt. Ltd.
08.2014 - 03.2017

Operations and Business Development Manager

East Info Technology Pvt. Ltd.
11.2010 - 01.2014

Web Developer

Sage Global Services
11.2007 - 10.2010

Education

Bachelor of Engineering - Electronics

Anna University
01.2007

Skills

  • Business operations
  • Digital Marketing
  • Social Media Management
  • SEM strategy development
  • Email marketing campaigns

  • Project management abilities
  • E-commerce Marketing
  • Business Development
  • Campaign Development

Languages

English
Tamil

Personal Information

  • Date of Birth: 06/17/84
  • Nationality: Indian
  • Visa Status: Visa support needed

Availability

Ready to relocate immediately; Possess no bond with the current employer

Accomplishments

TECHNOCART ONLINE SERVICES PVT. LTD.

  • Spearheaded the successful implementation of a CRM system for an Excel-driven eCommerce operation, resulting in a 30% increase in customer retention rates within six months.
  • Streamlined data management processes by integrating CRM functionalities, reducing manual data entry by 50% and significantly improving data accuracy.
  • Enhanced customer engagement through automated follow-ups and personalized marketing campaigns, leading to a 25% increase in sales from repeat customers.
  • Trained and supported a cross-functional team of 65 employees on the new CRM system, achieving a 98% user adoption rate within the first quarter.
  • Developed customized dashboards and reporting tools that provided actionable insights, enabling data-driven decision-making and strategic planning.


ARDEUR FASHIONS:

  • Successfully established the eCommerce division for an apparel company from scratch, achieving a turnover growth from zero to ₹85 lakhs per month within two years by leveraging major marketplaces like Amazon, Ajio, and Flipkart.
  • Developed and executed a comprehensive marketplace strategy, optimizing product listings and utilizing promotional tools that drove significant visibility and sales growth.
  • Implemented data-driven marketing campaigns tailored for each platform, resulting in a 250% increase in customer acquisition and brand recognition across diverse demographics.
  • Established strong relationships with marketplace representatives, leading to enhanced visibility through featured placements and promotional opportunities.
  • Streamlined inventory and logistics management to ensure timely fulfillment and customer satisfaction, reducing order processing time by 30%.
  • Analyzed sales data and customer feedback to refine product offerings and marketing strategies, consistently adapting to market trends and consumer preferences.

Timeline

E-Commerce Operations & Digital Marketing Manager

Technocart Online Services Pvt. Ltd.
08.2021 - Current

E-Commerce & Digital Marketing Manager

Ardeur Fashions
10.2018 - 08.2021

Business Development Manager

Blessing Media
04.2017 - 09.2018

Business Development Manager

Eumax India Pvt. Ltd.
08.2014 - 03.2017

Operations and Business Development Manager

East Info Technology Pvt. Ltd.
11.2010 - 01.2014

Web Developer

Sage Global Services
11.2007 - 10.2010

Bachelor of Engineering - Electronics

Anna University
Muralitharan Rajendran