Natasha Lusk
Knoxville
Summary
Experienced sales manager and operating officer with 15 years of remote work expertise. Successfully drove business growth through strategic sales and marketing initiatives. Proficient in leading startups and optimizing customer operations while building strong partnerships. Regularly surpassed sales targets and established enduring client relationships.
Overview
24
24
years of professional experience
2
2
Certificates
Work History
Director of Operations
Appalachian Environmental Eqp
Knoxville
05.2021 - Current
- Managed logistics and supply chain operations, achieving timely product delivery.
- Collaborated with cross-functional teams to align operational goals with strategic objectives.
- Oversaw compliance with safety regulations and industry standards, ensuring operational integrity.
- Evaluated vendor performance to guarantee service quality and cost-effectiveness.
- Facilitated team meetings to enhance communication and address operational challenges.
- Resolved customer service issues promptly while maintaining high satisfaction levels.
- Developed comprehensive marketing strategies to boost brand visibility and engagement.
- Managed digital marketing initiatives, including social media and email campaigns.
- Assisted in budget preparation and monitored spending against forecasts.
Business Partner
Lusk Landworx
Knoxville
01.2025 - Current
- Developed strategic partnerships to strengthen market presence, contributing to overall business growth.
- Executed marketing campaigns to increase brand awareness and attract new customers, aligning with growth objectives.
- Managed budgets to track expenses and allocate resources effectively.
- Reviewed vendor and subcontractor invoices for accuracy, ensuring timely payment and compliance with budget constraints.
- Prepared detailed project estimates for construction and renovation projects.
- Utilized estimating software to streamline calculation processes.
- Maintained records of completed jobs, including time spent, materials used, and incurred expenses.
- Mentored junior staff on best practices and safety protocols.
Affiliate Broker Real estate
Keller Williams
Knoxville
08.2021 - 01.2025
- Coordinated targeted marketing strategies to enhance visibility and attract potential buyers for listings across multiple platforms.
- Managed contracts to ensure compliance with legal requirements and regulations.
- Drafted agreements between affiliates and brokers in accordance with applicable laws.
- Facilitated client property showings while delivering comprehensive market analysis.
- Fostered strong client relationships through proactive communication and personalized support, resulting in increased client satisfaction.
- Leveraged CRM systems to track leads and manage client interactions, ensuring timely follow-up and relationship building.
- Collaborated with team members to enhance processes and elevate service delivery.
MANAGING PARTNER / INSURANCE BROKER / AGENT
BBI Insurance, LLC
Knoxville
03.2018 - 04.2021
- Increased agency revenue to $100,000 in first year via non-standard auto insurance with three carriers.
- Generated over 30 new policies monthly, contributing to record-high sales in East Tennessee.
- Drove profit gains through strategic client acquisition and growth initiatives.
- Managed daily operations, overseeing budgets, staffing, and client relations to ensure seamless agency functionality.
- Trained and developed new brokers to enhance performance and productivity levels.
- Negotiated contracts with vendors and clients, securing favorable terms for the agency.
- Conducted financial reviews to ensure compliance with regulations and maintain profitability.
- Implemented community involvement programs to enhance agency visibility and foster local partnerships.
MEMBERSHIP DEVELOPMENT COORDINATOR
Knoxville Chamber of Commerce
Knoxville
01.2017 - 01.2018
- Secured new memberships, enhancing organizational presence and supporting city growth initiatives.
- Cultivated donor relationships through personal visits, email campaigns, and phone calls, increasing engagement and support.
- Coordinated community outreach events, fostering connections with local businesses and enhancing community partnerships.
- Created project plans and timelines to ensure successful initiative completion.
- Developed and managed a database for tracking donor information and contributions.
- Maintained communication with board members regarding fundraising progress updates.
- Managed CRM system updates to ensure accurate customer data and interactions.
- Collaborated with sales teams to align CRM functionalities with business objectives.
DIRECTOR OF MARKETING & COMMUNITY OUTREACH
Audibel Hearing Aid Centers
Knoxville
01.2014 - 01.2015
- Spearheaded marketing initiatives and community outreach for leading hearing solutions provider.
- Increased brand awareness and product education through ambitious annual marketing plans and initiatives.
- Grew new territory substantially while enhancing community education opportunities through targeted initiatives.
- Launched lunch and learn mini-education sessions to engage target audiences.
- Developed targeted email campaigns to attract new customers and retain existing clientele.
- Established and optimized business development strategies to align product specifications with market needs.
- Built a skilled marketing team from diverse backgrounds to drive innovative strategies.
- Analyzed customer data to create personalized experiences, identifying key trends in customer behavior.
ACCOUNT EXECUTIVE, NEW AREA DEVELOPMENT
Express Employment Professionals
Knoxville
01.2013 - 01.2014
- Established and expanded two territories, increasing revenue by XX%.
- Managed key accounts for a leading staffing provider, collaborating with local businesses.
- Developed strategic partnerships to enhance market presence and brand recognition.
- Negotiated contracts and agreements with stakeholders, ensuring mutual benefit.
- Coordinated staffing processes to align with client needs and project demands, ensuring timely fulfillment.
- Identified customer needs promptly using effective interpersonal skills.
- Sourced passive talent through networking events, professional associations, and social media sites.
- Led workshops and training sessions to improve team performance and capabilities.
COMMUNITY OUTREACH COORDINATOR
March of Dimes
Knoxville
01.2012 - 01.2013
- Developed community relationships for nonprofit focused on improving maternal and infant health through targeted research and advocacy efforts, driving mission alignment.
- Established long-term relationships with community leaders and consumers through effective networking at events.
- Collaborated with senior executives to identify funding goals and create actionable development plans.
- Created targeted marketing campaigns to engage potential donors and increase contributions.
- Planned and executed fundraising initiatives that secured corporate sponsorships for matching gift donations, enhancing financial resources.
- Achieved all objectives for three major events, significantly enhancing organizational visibility.
- Managed CRM system updates to ensure accuracy in customer data and interactions.
- Conducted staff training sessions on CRM best practices, improving operational efficiency.
BUSINESS OFFICE MANAGER / MEDIA DIRECTOR
The Orangery
Knoxville
01.2008 - 01.2012
- Developed marketing strategies that increased client base by 300% in two years.
- Oversaw marketing advertising, sales collateral, and trade shows, enhancing brand visibility and engagement.
- Managed marketing budget to optimize resource allocation.
- Directed social media and e-marketing efforts, consistently updating company website to improve online presence.
- Created targeted market segment strategies for upscale restaurant and bar.
- Launched cancer awareness fundraising event, increasing community participation and support.
- Maintained accurate records of transactions and vendor contracts for compliance.
Entertainment Chair / Volunteer
Susan G. Komen For the Cure
Knoxville
01.2002 - 01.2012
Sales Representative
Skirt Magazine
Knoxville
01.2007 - 01.2008
Education
Bachelor of Science - Psychology/ Communications /Hospitality Management
Ellis College
Old Westbury, NY03-2005
Skills
- Marketing strategy
- Profitability management
- Corporate branding
- Training and coaching
- Vendor negotiation
- Budget management
- Workflow optimization
- Operations management
- Client relationship management
- Sales development
- Organizational development
- Hiring and onboarding
- Performance analysis
- Conflict resolution
- Collaborative communication
- CRM management
- Remote work experience
- Information gathering
- Analytical skills
- Risk assessment
- Tech-Savvy
- Investigative research
- Problem-solving abilities
- Project estimation
- Marketing strategies
Certification
Tennessee Affiliate Broker Real Estate License
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Part TimeFull TimeContract WorkLocation Preference
RemoteHybridTimeline
Business Partner
Lusk Landworx
01.2025 - Current
Affiliate Broker Real estate
Keller Williams
08.2021 - 01.2025
Director of Operations
Appalachian Environmental Eqp
05.2021 - Current
MANAGING PARTNER / INSURANCE BROKER / AGENT
BBI Insurance, LLC
03.2018 - 04.2021
MEMBERSHIP DEVELOPMENT COORDINATOR
Knoxville Chamber of Commerce
01.2017 - 01.2018
DIRECTOR OF MARKETING & COMMUNITY OUTREACH
Audibel Hearing Aid Centers
01.2014 - 01.2015
ACCOUNT EXECUTIVE, NEW AREA DEVELOPMENT
Express Employment Professionals
01.2013 - 01.2014
COMMUNITY OUTREACH COORDINATOR
March of Dimes
01.2012 - 01.2013
BUSINESS OFFICE MANAGER / MEDIA DIRECTOR
The Orangery
01.2008 - 01.2012
Sales Representative
Skirt Magazine
01.2007 - 01.2008
Entertainment Chair / Volunteer
Susan G. Komen For the Cure
01.2002 - 01.2012
Bachelor of Science - Psychology/ Communications /Hospitality Management
Ellis College