Summary
Overview
Work History
Education
Skills
Timeline
Generic
NICK BARRE´

NICK BARRE´

Franklin

Summary

I have a deep passion for connecting the resources and values of brands and artists to meet the needs of consumers.

I strive to accomplish this objective by communicating compelling and strategic brand storytelling across a wide variety of media avenues.

I am particularly motivated and inspired to empower brands that are spiritual nourishing and have an eternal impact on their audience.

Overview

36
36
years of professional experience

Work History

CO-OWNER, ARTIST & BRAND MANAGER

PROPER MANAGEMENT
Franklin, TN
05.2008 - Current

Manage, direct, and supervise all aspects of the career and ministry of the artist roster by...

  • Developing an idiosyncratic strategy, unique to each artist’s distinct spiritual calling and artistic gifting
  • Securing necessary tactical partners: record label, booking agency, business management, and sponsors
  • Identifying well-defined vocational, artistic, financial, and ministry impact goals - both long-term and short-term
  • Clarifying and articulating distinctive brand essence, positioning, and clear messaging objectives
  • Collaborating with all strategic partners to connect the artist’s message and music to their target audience through social media engagement, digital music consumption, live event touring, and ancillary products (merchandise, books, podcasts, etc.)
  • Overseeing the execution of innovative strategies and evaluating their effectiveness through data analysis
  • Protecting and safeguarding the spiritual, emotional, family health of the artist by establishing and prioritizing boundaries

CURRENT ROSTER: Casting Crowns, Leanna Crawford, Ben Fuller, We Are Messengers, The Afters, Brandon Heath, Caleb & John, Cade Thompson, Band Reeves, Madison Watkins, and Every Moment Holy Tour

ARTIST DEVELOPMENT, VICE-PRESIDENT

EMI CHRISTIAN MUSIC GROUP (Now: Capitol Christian Music Group)
Nashville, TN
11.1996 - 04.2008
  • Responsible for building a strong artist brand identities and marketing plans for all four label group imprints (Sparrow Records, Forefront Records, sixsteprecords, re:think, and Credential Recordings)
  • Oversaw strategies for retail sales, radio promotions, tradition media public relations (FYI: Social media and digital sales were in their infancy; streaming was non-existent)
  • Managed, mentored, and trained four separate (3-member) artist development teams
  • Main point of contact between third party partners (artist managers) and corporate executive team (CEO, President, General Manager)

NOTABLE ARTISTS DURING TENURE: Chris Tomlin, Steven Curtis Chapman, TobyMac, Switchfoot, David Crowder, CeCe Winans, Newsboys, Avalon, Delirious, ZOEgirl, Jump5, and others

CREATIVE DIRECTOR

ART HOUSE AMERICA / CHARLIE PEACOCK PRODUCTIONS
Nashville, TN
01.1991 - 11.1996

Supported and served multi-Grammy and Dove Award winning producer, songwriter, and artist, Charlie Peacock by…

  • Overseeing all marketing initiatives and creative services for his record label imprint, re:think
  • Launching and coordinating all operations for Art House America (his non-profit organization/ministry for artists)
  • Overseeing operations for his recording studio, Kaleidoscope Sound
  • Managing all of his live performances and tours

Education

Bachelor of Science - Telecommunications

Oral Roberts University
Tulsa, OK

Skills

  • Strategic Branding/Messaging
  • Marketing Campaign Development/Creative Storytelling
  • Team Collaboration (Internal & External)
  • Servant Leadership/Team Mentorship

Timeline

CO-OWNER, ARTIST & BRAND MANAGER

PROPER MANAGEMENT
05.2008 - Current

ARTIST DEVELOPMENT, VICE-PRESIDENT

EMI CHRISTIAN MUSIC GROUP (Now: Capitol Christian Music Group)
11.1996 - 04.2008

CREATIVE DIRECTOR

ART HOUSE AMERICA / CHARLIE PEACOCK PRODUCTIONS
01.1991 - 11.1996

Bachelor of Science - Telecommunications

Oral Roberts University
NICK BARRE´