NITHIYAPRIYA S
Coimbatore
Summary
Competent Digital Marketing Associate with over 4 years of experience in different areas of digital marketing. Skilled in Google Ads, Facebook Ads, and Instagram Ads. I have improved marketing campaigns, increasing traffic, engagement, and conversions. I am passionate about keeping up with industry trends and delivering results for businesses.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Associate
Pathfinder Business Analysis
01.2021 - 05.2024
- Worked for a US based property tax reduction firm which involved both paid and organic promotions.
- Managed monthly budget upto $30,000 in Google ads and achieved 52,000 organic and paid conversion in 2023.
- Directed traffic growth strategies, SEO, content distribution and Google ads
- Utilized analytics tools like MSclarity, Hotjar to gather, analyze, and interpret data related to campaign performance.
- Optimized social media channels and web pages to improve SEO and usability
- Utilized Google Analytics to track online traffic and maintain marketing channels
- Created daily and weekly reports and analyze data to optimize search engine marketing
- Identified and executed key SEO and SEM tactics to maximize organic and paid traffic
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement
- Managed Google AdWords accounts, ensuring optimal performance of pay-per-click campaigns.
- Hands-on experience in Google Tag Manager (GTM), Google Analytics (GA), and Google Search Console (GSC) for tracking, reporting, and website optimization.
Digital Marketing Executive
Park Intelli Solutions
05.2019 - 01.2021
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks
- Maintained strong social media presence across LinkedIn, Facebook and Twitter platforms
- Managing day-to-day running of the company's main social media accounts Writing up social media content and activity
- Initiating a two-way engagement with people over social media platforms Delivering complete on-page and off-page optimization
- Performing weekly tracking reports for traffic and keyword performance using tools such as Google Analytics and SEMrush
Business Support Executive
Park Intelli Solutions Private
11.2019 - 11.2020
- Identified and managed service risks within the company, recommending best practice enhancements and guidelines updates.
- Lead generator setup appointments and find potential clients for the sales team
- Generating targeted and qualified leads through Email marketing and connected in Linked In.
- Held meetings to communicate new policies and procedures to appropriate personnel.
Business Development Executive
Vestige technologies pvt
06.2017 - 09.2019
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs
- Developed short-term and long-term sales objectives and strategic plans to meet market needs
- Identifying opportunities for new business development through following up on leads and conducting research on target clients
- Defined and integrated roles, responsibilities and processes for business team and data management organization
Education
MBA - HR And Marketing
Karpagam College of Engineering
Coimbatore05-2018
B.E - Electronics And Communication Engineering
Paavai College of Engineering
Namakkal05-2016
Skills
- Search Engine Optimization (SEO)
- Social Media Marketing (SMO)
- Pay-Per-Click Marketing (PPC)
- Marketing Strategy
- WordPress
- Advertising
- SemRush
- Google Analytics
Tools Know
- SemRush
- Google Tools
- Moz
- NetSuite
- HootSuite
- Hotjar
- Yoast SEO
- Ms Clarity
- WordPress
- Zapier
- Ahrefs
- Google Analytics (GA4)
- Airtables
- Hubspot
Certification
- Technical SEO for SEO Beginners, 01/01/21
- Google Ads For Beginners, 05/01/23
- Facebook Ads
Toolsandsoftware
- Semrush
- Google Analytics
- Ahrefs
- Google Ads
- Moz
Languages
English
Tamil
Websites Handled
https://www.poconnor.com/
www.expertcostseg.com
www.pathfinderbusinessanalysis.com
www.parkisolutions.com
www.parkglobalhr.com
www.cutmytaxes.com
www.nationalpropertytaxconsultant.com
www.enrichedrealestate.com
Timeline
Digital Marketing Associate
Pathfinder Business Analysis
01.2021 - 05.2024
Business Support Executive
Park Intelli Solutions Private
11.2019 - 11.2020
Digital Marketing Executive
Park Intelli Solutions
05.2019 - 01.2021
Business Development Executive
Vestige technologies pvt
06.2017 - 09.2019
MBA - HR And Marketing
Karpagam College of Engineering
B.E - Electronics And Communication Engineering
Paavai College of Engineering
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