Summary
Overview
Work History
Education
Skills
Tools
Awards & Achievements
Timeline
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Niveditha Lokesh

Coimbatore

Summary

Results-driven SDR with a strong track record in SaaS outbound sales, known for turning challenges into growth opportunities. I approach every interaction with empathy, integrity, and curiosity. Passionate about building meaningful client relationships, enabling peers, and improving outbound processes through data-backed insights. Currently growing toward a sales leadership role focused on scalable, people-first pipeline development.

Overview

14
14
years of professional experience

Work History

Sales Development Representative

Springworks
10.2024 - Current
  • Led outbound prospecting for HR Tech SaaS in the Indian market, consistently achieving 75–80% of MQL quota and 70% of SAO quota.
  • Generated new meetings by mining unused Apollo datasets for relevant, high-fit prospects.
  • Executed high-conversion multi-channel outreach via Clay, Zoho CRM, Apollo, and LinkedIn Sales Navigator.
  • Partnered with AEs to improve SAO acceptance and enhance lead quality.
  • Shared insights on persona responses to improve messaging and boost engagement rates.

Senior Investment Manager

Ashton Gray Investments
05.2024 - 09.2024
  • Worked as a Senior Investment Manager in the alternative investment space, handling a high-ticket portfolio (~₹2 Cr/month).
  • Faced brand and market limitations which led to no conversions; returned to SaaS with renewed focus on outbound leadership and pipeline building.

Senior SDR

Nexta
09.2021 - 10.2023
  • Handled outbound prospecting for B2B SaaS clients, including CDN and creative automation platforms, tailoring messaging to each product’s use case and ICP.
  • Achieved 100% of SQL quota consistently, maintaining a strong SQL-to-SAO conversion through personalized outreach and qualification..
  • Collaborated with client-side AEs to improve lead handoff efficiency, feedback loops, and campaign alignment across regions and personas.
  • Mentored junior SDRs and research associates, supporting their ramp-up and enabling early quota attainment through process guidance and live coaching.
  • Executed multi-touch outbound campaigns using HubSpot, LinkedIn Sales Navigator, and EasyLeadz, driving consistent engagement across target accounts.
  • Shared actionable insights from prospect conversations to refine messaging frameworks and improve campaign performance across diverse SaaS verticals.

Business Development Executive

Adapt
03.2020 - 08.2021
  • Handled inbound lead qualification for a global B2B data platform, consistently booking 75–80 meetings per month (180–200% of quota), peaking at 115 in a single month.
  • Maintained a 75%+ meeting-to-SQL conversion rate through timely follow-ups, value-driven messaging, and persona-specific communication across calls and emails.
  • Converted self-serve inbound signups into qualified opportunities, generating $100+ in weekly revenue through timely outreach.
  • Used HubSpot CRM to track lead activity, manage follow-ups, and report on inbound pipeline performance.
  • Recognized for speed, clarity, and consistency in managing high-volume inbound funnels.

Senior Security Executive

Jet Airways (India) Ltd
03.2011 - 02.2019
  • Oversaw airline-side security operations including checked baggage screening, cargo scanning, and aircraft security checks.
  • Coordinated with ground handling teams to ensure compliance with aviation security standards and smooth flight dispatch.
  • Maintained records, conducted briefings, and managed shift-level responsibilities to support operational readiness.

Education

Bachelor of Commerce -

Sri Ramakrishna College
01.2010

Skills

  • Outbound Prospecting & Cold Calling
  • Lead Qualification & SQL Generation
  • CRM Hygiene & Pipeline Management
  • ICP Definition & Account Research
  • Pipeline Analytics & Process Optimization
  • Time Management & Prioritization
  • Storytelling in Pitches
  • Peer Support & Team Mentoring











Tools

Apollo, Clay, HubSpot, Salesforce, Zoho CRM, LinkedIn Sales Navigator, Notion, Slack, Easyleadz, Hatch

Awards & Achievements

  • Cool Collaborator Award – For exceeding demo targets and generating $100+/week in revenue at Adapt.io
  • Recognized internally for consistently delivering high-quality leads, collaborating with AEs, and mentoring junior team members.
  • Shared SDR strategies and cold calling insights on LinkedIn, leading to engagement from junior professionals across the network.
  • Offered 1:1 guidance to aspiring SDRs who reached out via LinkedIn, sharing best practices and connecting them to trusted coaching platforms.

Timeline

Sales Development Representative

Springworks
10.2024 - Current

Senior Investment Manager

Ashton Gray Investments
05.2024 - 09.2024

Senior SDR

Nexta
09.2021 - 10.2023

Business Development Executive

Adapt
03.2020 - 08.2021

Senior Security Executive

Jet Airways (India) Ltd
03.2011 - 02.2019

Bachelor of Commerce -

Sri Ramakrishna College

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Niveditha Lokesh