Nizar DARDOURI
Tunis
Summary
Dynamic leader with extensive experience in P&L management and strategic partnerships, notably at Nike. Proven track record of driving double-digit revenue growth and optimizing market entry strategies. Expertise in financial modeling and multi-stakeholder engagement, enabling clients to thrive in North Africa's competitive landscape.
Overview
11
11
years of professional experience
Work History
Managing Director & Business Development Director EMEA
NSD Consulting
Tunis
05.2020 - Current
- Spearheaded market development projects across EMEA, working closely with C-suite clients, governments, and regulators.
- Defined and executed distributor management frameworks, optimizing supply chain operations and compliance.
- Owned P&L for consulting engagements, driving revenue growth through strategic financial forecasting and operational efficiency.
- Built long-term partnerships, enabling clients to unlock new revenue streams and expand into emerging markets.
- Developed business cases and financial models to support client market entry strategies.
Country Manager, Tunisia
Nike
Tunis
06.2016 - 05.2020
- Led all commercial operations with full P&L accountability, delivering consistent double-digit revenue growth.
- Built and maintained strategic partnerships with distributors, retail partners, and regulatory stakeholders.
- Orchestrated go-to-market strategies and localized marketing initiatives to increase market penetration.
- Managed cross-functional teams across operations, finance, and sales, aligning performance to corporate objectives.
Country Manager, Tunisia
Red Bull
Tunis
10.2014 - 04.2016
- Directed national distribution and sales strategy, managing key relationships with vendors and regulatory bodies.
- Exceeded financial targets by implementing innovative, compliance-aligned promotional campaigns.
- Strengthened Red Bull’s market presence through dynamic brand activations and operational excellence.
Education
Master’s - marketing & management
University of Nice Sophia-Antipolis
France01.2004
Skills
- Country P&L management
- Government relations
- Strategic partnerships
- Sales leadership
- Financial modeling
- Market analysis
- Multi-stakeholder engagement
- North Africa market expertise
Websites
Accomplishments
- Grew Nike Tunisia revenues through high-impact market strategies and distributor optimization.
- Launched and scaled Candia dairy brand, capturing significant market share in a competitive environment.
- Enabled clients to achieve 20%+ growth through tailored business development strategies.
- Advised international clients on compliant market entry across North Africa.
- Secured strategic partnerships with key retailers, boosting product visibility and accelerating sell-through rates.
- Spearheaded digital transformation initiatives, resulting in improved customer engagement and operational efficiency.
- Developed go-to-market strategies that shortened time-to-revenue for new product launches.
- Conducted market intelligence and competitor analysis to inform pricing and positioning decisions.
- Led cross-functional teams across marketing, sales, and logistics to deliver end-to-end brand execution in complex markets.
Timeline
Managing Director & Business Development Director EMEA
NSD Consulting
05.2020 - Current
Country Manager, Tunisia
Nike
06.2016 - 05.2020
Country Manager, Tunisia
Red Bull
10.2014 - 04.2016
Master’s - marketing & management
University of Nice Sophia-Antipolis
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