Parimala Gowri S

Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.

Master in Business analytics and Digital Marketing

• Customer churn prediction in Telecom industry

Skills used: SQL, Power BI

Built a churn prediction model for the telecom industry using Power BI/Tableau and SQL. Analyzed customer behavior and provided insights to improve retention through data-driven decisions.

• Myntra analysis

Skills used: Data analysis

Conducted a comprehensive review of pricing discrepancies, customer service issues, and user experience on Myntra's platform, providing actionable insights for improvement strategies.

• Crafting compelling web presence

Skills used: SEO, SEM, SMM, Content optimization, Web Design.

Led a web presence strategy to enhance engagement and visibility through landing page design, SEO, and UX optimization. Collaborated with teams to integrate branding and analytics, boosting traffic and lead generation.