Pavithra Kandaswamy
Senior Marketing Technology Specialist | Marketo Certified
Coimbatore
Summary
Results-driven Marketing Technology Specialist with over 6.5 years of expertise in Eloqua, Marketo, and digital campaign execution. Skilled in designing, executing, and optimizing multi-channel marketing campaigns to enhance engagement, lead generation, and revenue growth. Experienced in integrating marketing automation tools with CRM platforms, analyzing campaign performance, and implementing data-driven improvements. Seeking a challenging role that leverages expertise in marketing automation, segmentation, and campaign strategy to lead regional and global marketing initiatives.
Overview
7
7
years of professional experience
2
2
Certifications
Work History
Senior Marketing Technology Specialist | APAC Lead
Verticurl Marketing Private Limited
09.2024 - Current
- Spearheaded APAC-wide Marketo campaigns, ensuring efficient execution, automation, and optimization for maximum engagement.
- Developed localized marketing automation strategies, ensuring compliance with APAC-specific regulations and audience preferences.
- Conducted performance analysis on Marketo campaigns, optimizing engagement through segmentation, personalization, and A/B testing.
- Created and managed Marketo workflows, ensuring seamless integration with Salesforce.
Marketing Technology Specialist
Verticurl Marketing Private Limited
02.2022 - 09.2024
- Designed and executed automated marketing campaigns using Marketo, ensuring personalized customer journeys.
- Integrated Marketo with CRM platforms (Salesforce) to streamline lead tracking and data flow.
- Developed dynamic segmentation in Marketo based on webinar engagement scores to enhance post-event nurturing strategies.
- Managed Marketo integrations with ON24 and Zoom, automating webinar registrations, reminders, and follow-up campaigns.
- Created automated workflows in Marketo to trigger pre- and post-webinar emails, ensuring higher attendance and engagement rates.
Marketing Technology Associate
Verticurl Marketing Private Limited
08.2018 - 02.2022
- Designed and executed automated email campaigns using Eloqua to enhance customer engagement.
- Integrated Eloqua with CRM platforms (Salesforce) for seamless lead tracking and reporting.
- Created Landing Pages and Forms using Aventri tool to conduct massive events.
- Developed and managed websites using Adobe Experience Manager (AEM) authoring components.
Education
B.E -
Sri Ramakrishna Engineering College
Coimbatore, India 04.2001 -
Skills
- Marketing Automation & CRM: Marketo, Eloqua, Salesforce, Mailchimp, Aventri (eTouches)
- Campaign Strategy & Execution: Multi-Channel Campaigns, A/B Testing, Customer Segmentation
- Technical & Analytical Skills: HTML, CSS, Data Analysis, Performance Optimization
- Soft Skills: Adaptability, Leadership, Problem-Solving, Team Collaboration
- Project Management: Workfront (WF), APAC Regional Marketing, Stakeholder Management
Certification
Marketo Certified Expert
Awards Recognition
- Coaching Champion Award, 2024, Recognized for excellence in mentoring and team enablement.
- Spot Award, 2021, Awarded for outstanding performance in campaign execution.
- Measurable Success Team Award, 2019, Recognized for contributing to best-performing campaigns.
Timeline
Senior Marketing Technology Specialist | APAC Lead
Verticurl Marketing Private Limited
09.2024 - Current
Marketing Technology Specialist
Verticurl Marketing Private Limited
02.2022 - 09.2024
Marketing Technology Associate
Verticurl Marketing Private Limited
08.2018 - 02.2022
B.E -
Sri Ramakrishna Engineering College
04.2001 -
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