Open To Work
Pavithra S
Coimbatore
Work Preference
Summary
Results-driven MarTech and L&D Trainer with 11.8 years of experience in Marketo, WordPress, ON24, Zoom, and Webex. Streamlined marketing operations to align with business goals and optimized automation processes for effective platform integration. Collaborated across teams to enhance customer-focused solutions and elevate marketing strategies.
Overview
1
1
Certification
12
12
years of professional experience
Work History
Senior Engineer- Technology
Verticurl
Coimbatore
07.2020 - Current
- Led the team and oversaw day-to-day deliverables to ensure timely and accurate execution
- Managed multiple tools for a single project, enhancing client satisfaction through effective tool integration and support
- Utilized various tools including Marketo, SFDC, Zoho Project, Slack, WordPress, HTML, and CSS to enhance project workflow.
- Utilized Salesforce to track and manage leads from Marketo, generating segment reports that supported targeted campaign analysis and improved performance insights
- Troubleshot technical issues related to HTML, templates, and list segmentation during email execution and campaigns.
- Designed and developed templates for emails, landing pages, and forms
- Created performance reports for emails and landing pages, optimizing campaign effectiveness and strengthening client relationships by addressing their needs and concerns
- Experienced in Marketo, Webex and ON24 integration, including end-to-end webinar setup and execution
- Worked on SEO copywriting, WordPress blog content creation, landing page creation for webinar events and forms
- Demonstrated exceptional ability to quickly learn, execute efficiently, and maintain accuracy
- Client - Splunk, Dell Boomi, Cohesity
L&D Specialist
Verticurl
11.2019 - 10.2020
- Developed the enablement training plan, managed budgeting, and coordinated with team members to achieve training and certification in various tools.
- Developed comprehensive training plan with detailed calendar for effective distribution across the team.
- Created skill and certification master reports in Zoho People to track employee progress and training needs.
- Initiated onboarding training for all new hires to facilitate smoother integration into the team.
Admin Executive
Verticurl
10.2014 - 10.2019
- Managing administrative services for corporate events, food & beverages, workplace maintenance
- Coordinated logistics for foreign delegate visits, ensuring smooth interactions and cultural awareness.
- Received special recognition awards from management for exemplary administrative support and contributions.
- Collaborated with team members, delegating tasks to leverage complementary skills for enhanced project outcomes.
- Utilized administrative ticketing tool (GSD) for efficient tracking and resolution of service requests.
Education
BE - computer science & engineering
SNS College of Engineering
Coimbatore01-2014
Skills
- API Development
- Web Application Development
- Systems Integration
- Quality Assurance
- Data Analysis
- Systems Optimization
- Technical Documentation
- Project Coordination
- Marketing Analytics
- Reporting
- HTML
- CSS
- Campaign Management
- Virtual Collaboration
- Remote Communication
- Team management
Certification
Adobe Certified Expert-Marketo Engage Business Practitioner
Acknowledgement
I hereby confirm that all the information provided above is accurate and complete to the best of my knowledge. I take full responsibility for the correctness of the details shared in my resume.
Timeline
Senior Engineer- Technology
Verticurl
07.2020 - Current
L&D Specialist
Verticurl
11.2019 - 10.2020
Admin Executive
Verticurl
10.2014 - 10.2019
BE - computer science & engineering
SNS College of Engineering