POORNIMA K
Chennai
Summary
With more than two years of marketing experience for a SaaS product, I've honed my skills in developing and executing data-driven marketing campaigns across multiple channels. I have an innate flair for writing, and with it, I have created highly ranked webpages, creative social media posts, articles, blogs, and user manuals. I have also organized many customer webinars.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Content Writer
Zoho Corporation
05.2022 - Current
- Created 100+ technical documents to promote user education
- Solved 450+ tickets raised by customers
- Written 3+ scripts for feature videos
- Made 10+ comparison documents of all the leading competitors
- Conducted 5+ webinars about product usage
- Worked on improving the customer retention rate by enhancing the customer feedback loop
- Analyzed the reviews from Gartner and G2 collated the feedback shared by customers to improve the product
- Improvized the content to yield search-optimized results
- Cross-functional collaboration across teams to facilitate product efficiency
- Increased brand visibility by consistently producing high-quality, SEO-optimized content.
- Crafted an engaging social media strategy for
- LinkedIn, Twitter, Instagram, and Facebook.
- Achieved the highest engagement rate of 71% on
- LinkedIn with compelling copy
- Honed my design skills with Canva for all my social media posts
- Check out my LinkedIn reposts to see some of my work.
- Performed keyword research to optimize content for SEO.
Project Trainee
Zoho Corporation
11.2021 - 05.2022
- Audited incoming data points, collating information into useable planning packages for project management personnel.
- Participated in creation and maintenance of project tracking tools, verifying clear communication of inherent expectations and responsibilities.
- Performed quality analysis for our flagship product, Endpoint Central and Mobile Device Management Plus.
Education
Bachelor's Degree - Information Technology - BTech IT
Bannari Amman Institute of Technology
Sathyamangalam, India05.2022
Skills
- Competitor analysis
- Search Engine Optimization - Ahrefs
- UI/UX Writing
- Copywriting
- Storytelling
- Technical documentation
- Blogs and Articles
- Canva Designing
- HTML, CSS
- Social Media Marketing - SproutSocial
- Content Marketing
Certification
- SEO certification by HubSpot
- Fundamentals of Cyber Security by Lucideus
- Social Media Marketing by HubSpot
- Google Ads certification
- SEO toolkit by Semrush
Timeline
Content Writer
Zoho Corporation
05.2022 - Current
Project Trainee
Zoho Corporation
11.2021 - 05.2022
Bachelor's Degree - Information Technology - BTech IT
Bannari Amman Institute of Technology
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