Pradeep Hari

• Product marketing for 41+HP category of tractors of Massey Ferguson brand.
• Product Roadmap : Identify product Gaps with respect to new and upcoming applications and raise request for new variant to address opportunity.
• Volume Planning - Yearly volume planning considering various external factors, availability of new product line in coming financial year and production capacity constraints. Al
• Go-To-Market plan for new products, by working with various internal team of sales, service, parts and training teams to ensure timely launch of new products post completion of all readiness activity.
• Overall growth of the category, by identify new avenues of growth and how it can be leveraged by the TAFE, based on the local market dynamics (commercial and agriculture sector) and formulate BTL & ATL activities to leveraging the opportunity.
• Inputs for pricing and volume by re-positioning product in category to get maximum mileage from that segment (achieve price positioning by various forms of discounts and promo schemes).
• Work closely with marcom team for ATL activities like Positioning line , Advertisement story boards, FAB for Catalogues , Product videos, Testimonials.
• Benchmarking of new products against competition for formulating BTL activities which showcases capability of products USP, and create SOP for this activity.

Product Development (Wheeled Equipment – BHL/WL) (From Apr18 to May20)

• NPD process owner from S&M for wheeled products: Volumes projection, NPV of project, specification requirement, Voice of Customer, regulatory norms requirements for new product development.
• Develop product roadmap, with keen understanding of market, competition, regulations, new technology and customer behavior.
• Benchmarking of existing and new product against competition and capture voice of customer about product improvements points.
• Work closely with marketing communication team to develop sales aides, promotional campaigns, ATL and BTL activities.
• Communication to sales team on - Positioning of products, USP, FAB and Sales pitch via training team
• Ownership of product cycle, by understanding voice of customer by direct interaction and though third party surveys for identifying opportunities for improvement and addressing them either thought sales campaigns, discounts or product improvement.

Market Development in Compact Equipment Sales: (From Apr 2017 to Mar18)

• Coordinate market development activities in for 3 regions (East, South2 and Central) for ATL and BTL activities for backhoe loader and mini excavator category of products.
• Pipeline management in assigned territories for compact equipment, in guiding team on man-power assignment, focus areas and planning of activities.
• Coordinate for ATL promotion on content, SMS campaign, paper ads, participation in financier loan-mela, customer meets and other activities for generate pipeline.

Product Marketing in Marketing Dept (From June 2014 to Mar17)

• Preparation content for BTL activities through training, sales pitch, aides and roles plays.
• Benchmarking of existing and new product against competition and capture voice of customer about product improvements points
• Work closely with marketing communication team to develop sales aides, promotional campaigns, ATL and BTL activities.
• Communication to sales team on - Positioning of products, USP, FAB and Sales pitch via training team
• Support for Key Account activities like tender pricing, support for product development for custom requirement and track overall performance in like participation, win-loss ratio for tenders.

Direct Sales for Wheeled Equipment (Chennai) (From June 2010 to May 2014)

• Achieving of sales targets through dealer sales team.
• Developing, motivating and educating Dealer Sales People on various operational matters and guiding them towards successful outcomes.
• Monitoring of Dealer Management System for pipeline analysis, stock reports, effectiveness of activities and schemes and dealer incentives.

Special Projects:

• Part of telematics development team, user interface, operational features, usage and pricing structure for software and IP rights. Currently telematics is standard offering in Tata Hitachi.

Achievements:

• Winner of global business idea contest held in Hitachi group, and was awarded “Golden Ticket” for most feasible business idea by Hitachi group President Mr.Higashihara san in Mar-18 at Tokyo, Japan

- Worked on projects like Tata Power, Jindal Steel and Reliance Power and many proposals.