PRASANTH K
Email Marketing Specialist
Tirupur
Summary
Experienced Email Marketing Specialist with 4 years of success crafting and executing high-impact campaigns. Proficient in analytics, content creation, audience segmentation, and A/B testing. Skilled in email platforms and industry best practices. Seeking to drive growth and innovation in a dynamic marketing role.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work History
Associate software engineer
Webberax Software Solution
10.2020 - 11.2021
- Collaborating with marketing team to develop email marketing strategies aligned with overall business objectives. This involves understanding target audiences, defining goals, and determining key messaging and content themes.
- Designing and building email campaigns using email marketing software or platforms. This includes crafting compelling subject lines, creating engaging content, selecting visuals, and ensuring emails are optimized for various devices.
- Managing email subscriber lists, ensuring data accuracy, and segmenting audiences based on demographics, behavior, or other relevant criteria. This helps personalize messaging and improve campaign performance.
- Planning, executing, and analyzing A/B tests to optimize email elements such as subject lines, content, CTAs, and send times. This iterative process helps identify what resonates best with audience and improves overall campaign effectiveness.
- Setting up and managing email automation workflows, including drip campaigns, welcome sequences, and abandoned cart emails. Ensuring timely and relevant communication with subscribers throughout their customer journey.
- Tracking key metrics such as open rates, click-through rates, conversion rates, and revenue generated from email campaigns. Analyzing data to gain insights into campaign performance, identifying areas for improvement, and preparing regular reports for stakeholders.
Software Engineer
Vintorix Private Limited
12.2021 - Current
- Working with marketing team to develop email marketing strategies aligned with overall business objectives.
- Planning and scheduling email campaigns, including promotional offers, newsletters, and automated workflows. Ensuring that campaigns are coordinated with other marketing initiatives for consistent messaging.
- Conducting A/B tests on various email elements such as subject lines, content, and send times to optimize performance. Analyzing results and implementing findings to improve campaign effectiveness.
- Monitoring key email metrics such as open rates, click-through rates, conversion rates, and revenue generated
- Implementing and optimizing email automation workflows, including drip campaigns, welcome series, and triggered emails. Ensuring timely and relevant communication with subscribers throughout customer journey.
- Ensuring that email campaigns comply with relevant regulations (e.g., CAN-SPAM Act, GDPR) and adhere to industry best practices for ethical marketing. Maintaining high standards of email deliverability and reputation.
- Collaborating with cross-functional teams such as content creators, designers, and data analysts to coordinate campaign assets, review performance, and optimize strategies.
- Providing guidance and training to junior team members on email marketing best practices, tools, and techniques. Keeping abreast of emerging trends and technologies in email marketing.
Education
B.E - Mechanical Engineering
Nandha Engineering College
Erode 08.2016 - 03.2020
HSC -
Navarasam Matriculation Hr. Sec. School
Erode 06.2015 - 04.2016
SSLC -
Navarasam Matriculation Hr. Sec. School
Erode 06.2013 - 04.2014
Skills
Lead Generation
Advertising / Affiliate Management
Email Campaign Management
Campaign Development
A/B Testing
CRM Software
Content Marketing
Analytical Thinking
E-commerce Integration
MailChimp / SendGrid / Amazon SES
Conversion Rate Optimization
IP Warming
Platform Knowledge
- Hands-on experience working with various ISPs such as Hotmail, Outlook, Gmail, Comcast, Yahoo, and AOL, ensuring optimal deliverability and inbox placement.
- Proficient in utilizing multiple ESP platforms including Amazon SES, SendGrid, Mailchimp, and SMTP, among others, to execute effective email campaigns.
- Managing SMTP relay, PMTA, and list management services, along with proficiency in reputation monitoring, whitelisting, and spam score analysis tools.
- Practical experience in Postfix configuration, enhancing email infrastructure for improved performance and deliverability.
Acknowledgement
I hereby declare that all the information furnished above is true to the best of my knowledge.
Timeline
Software Engineer
Vintorix Private Limited
12.2021 - Current
Associate software engineer
Webberax Software Solution
10.2020 - 11.2021
B.E - Mechanical Engineering
Nandha Engineering College
08.2016 - 03.2020
HSC -
Navarasam Matriculation Hr. Sec. School
06.2015 - 04.2016
SSLC -
Navarasam Matriculation Hr. Sec. School
06.2013 - 04.2014