Rachael Swidan
Knoxville Metropolitan Area
Summary
Accomplished marketing leader with a proven track record of increasing product and service sales through innovative, market-driven strategies. Skilled at motivating teams to successfully launch products and generate revenue by creating fresh, innovative materials. A natural leader and gifted problem solver dedicated to driving results and achieving success in the dynamic field of marketing.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Operations Manager
Ulta Beauty
11.2024 - Current
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
Marketing Specialist
Cirrus Aircraft
01.2023 - 01.2024
- Accomplished marketing leader bringing solid record of achievement in boosting product and service sales with forward-thinking, marketdriving approaches
- Skillfully motivates teams to launch products and increases revenue by creating innovative materials with fresh content
- Natural leader and gifted problem-solver
- Develop and execute targeted marketing campaigns to promote Cirrus Aircraft's product line, driving brand awareness and customer engagement across multiple channels
- Manage email marketing for the entire brand, globally, by creating and distributing all emails and being an educator in Salesforce Marketing Cloud
- Collaborate with the sales and product teams to create compelling promotional materials, brochures, and video content, effectively communicating the unique value propositions of Cirrus Aircraft
- Lead the planning and execution of industry events, trade shows, and webinars, ensuring successful brand representation and customer interaction
- Coordinate with external agencies and vendors for advertising, creative development, and media buys, optimizing marketing spend for maximum ROI
- Manage content for Cirrus Aircraft's email newsletters, maintaining brand consistency and engaging potential buyers
- Track and analyze key performance metrics to measure the effectiveness of marketing campaigns, reporting results to senior leadership and recommending improvements
- Drive the launch of new product features and aircraft models, including the G7 launch, and working cross-functionally to ensure seamless execution and impactful go-to-market strategies
Marketing Coordinator
UT Federal Credit Union
01.2021 - 01.2023
- Worked closely with marketing and cross-functional teams to create promotions and support special events
- Maintained department-wide calendar for outgoing proposal deadlines and monitored progress towards completion
- Reviewed industry publications to identify opportunities for new business and complied reports for supervisor evaluation
- Ordered branded goods for distribution to internal and external stakeholders
- Worked collaboratively with brand managers to support new and existing locations in marketing efforts
- Created and distributed monthly newsletters
- Served as Branch liaison for all communication and marketing needs
Department Manager
Belk
01.2021 - 01.2022
- Engaged customers in friendly conversation and implemented suggestive selling techniques
- Delegated assignments and coordinated schedules to manage day-to-day employee activities and functions
- Utilized KPI's to drive team and process performance
- Stocked, rotated and marked product to maintain displays and promote sales
- Implemented and improved merchandising strategies to achieve department sales goals
- Documented department activities through logs and reports
- Communicated policy updates to department, answered questions and monitored compliance
- Led training and onboarding programs to assist new hires with meeting targets
Marketing Specialist
Chartwells K-12
01.2020 - 01.2022
- Worked closely with marketing and cross-functional teams to create promotions and support special events
- Expanded strong network with regional media outlets through frequent interaction and promotional requests
- Made public presentations to customer groups, community groups and city officials
- Helped expand consumer awareness and implement new audience targeting leads
- Led customized marketing research projects, delivering timely deliverables and analysis
Assistant Manager
Francesca's Boutique
01.2020 - 01.2021
- Addressed customer service issues with detailed and timely responses to escalated complaints
- Interacted with customers on the sales floor to build rapport and offer product expertise
- Coordinated employee schedules according to availability and made adjustments to cover shifts
- Developed employee strengths to improve engagements and remain competitive
- Conducted all floor sets and maintained keeping the store up to brand guide and standards
People Manager
Victoria's Secret
01.2018 - 01.2020
- Coached and mentored employees through technical challenges
- Organized and prioritized competing challenges in a fast-paced environment
- Completed daily opening, closing and administrative tasks for a smooth business operation
- Enforced brand guidelines, operationally and visually
Leasing Consultant
University Edge
01.2018 - 01.2019
- Inspected units and coordinated smooth turn-overs to prepare for new residents
- Handled administrative work to smooth new resident move-in processes
- Planned Marketing outreach strategies to consistently bring in new leasing prospects
- Attracted new residents with fresh and creative promotions targeted to attract desired individuals and families
Education
UT MARTIN EXCEL ADVANCED PROGRAM -
06.2023
Bachelor of Science - Media and Communications
EAST TENNESSEE STATE UNIVERSITY
01.2017
Skills
- Problem-solving
- Team leadership
- Operations management
- Customer service
- Project management
- Customer relationship management
- Client relationships
- Inventory control
- Strategic planning
- Project management abilities
Certification
Leadership Knoxville Class, 03/23
Timeline
Operations Manager
Ulta Beauty
11.2024 - Current
Marketing Specialist
Cirrus Aircraft
01.2023 - 01.2024
Marketing Coordinator
UT Federal Credit Union
01.2021 - 01.2023
Department Manager
Belk
01.2021 - 01.2022
Marketing Specialist
Chartwells K-12
01.2020 - 01.2022
Assistant Manager
Francesca's Boutique
01.2020 - 01.2021
People Manager
Victoria's Secret
01.2018 - 01.2020
Leasing Consultant
University Edge
01.2018 - 01.2019
UT MARTIN EXCEL ADVANCED PROGRAM -
Bachelor of Science - Media and Communications
EAST TENNESSEE STATE UNIVERSITY
Similar Profiles
Sara HaasSara Haas
Guest Coordinator/Beauty Advisor at Ulta Beauty Inc.Guest Coordinator/Beauty Advisor at Ulta Beauty Inc.
Meredith LarsonMeredith Larson
Director- Ecommerce at Ulta BeautyDirector- Ecommerce at Ulta Beauty
Mineyshka RodriguezMineyshka Rodriguez
Hairstylist at Ulta BeautyHairstylist at Ulta Beauty