Raed MAALI
Junior Operations & SCM Professional
Ben Arous - Rades
Summary
Commercial Development Lead building B2B growth across over 20 industrial and organized retail buyers in Greater Tunis and Nabeul. Secures new contracts, shapes pricing structures, and protects margin through controlled markups and negotiated discount ceilings. Drove a 30% revenue increase by developing a client portfolio from scratch and managing a profitable 50/50 partnership.
Overview
3
3
Languages
2
2
years of professional experience
Work History
Commercial Development Lead
EL Baraka Clean
05.2026 - Current
- Build a B2B client portfolio from scratch, securing over 20 industrial and organized retail buyers across Greater Tunis and Nabeul and driving a 30% revenue increase.
- Structure and manage a 50/50 profit-share partnership, lifting client acquisition by 25% and improving profitability through prospecting and negotiation.
- Develop pricing structures and product catalogues for high-profile B2B targets, using controlled markups and negotiable discount ceilings to protect margin.
- Drive lead generation across industrial and organized retail prospects, converting outreach into qualified commercial opportunities.
- Manage key account follow-up for secured buyers, maintaining commercial relationships and supporting repeat business conversations.
- Negotiate commercial terms with prospective buyers, balancing discount flexibility with margin protection and contract discipline.
- Track commercial KPIs to guide outreach priorities and resource planning across the Greater Tunis and Nabeul pipeline.
TPM Coordinator - Supply Chain
SONOBRA Group, part of Heineken Company
07.2025 - 03.2026
- Developed the TPM roadmap and master plans for Utilities, Brewhouse, and Packaging zones, aligning improvement work to business objectives.
- Led daily governance meetings between plant leadership and shop-floor teams to cover safety compliance, production priorities, risk mitigation, and issue escalation.
- Improved Packaging daily routines implementation from 20% to 70% through structured scheduling, cross-functional coordination, and consistent follow-up.
- Coordinated preparation for the TPM external audit and supported broader readiness activities across the site.
- Contributed to a site audit score improvement from 12% to 20% by organizing readiness actions and follow-up.
- Designed and delivered online and classroom training for shop-floor collaborators to strengthen TPM adoption and completion.
- Raised training completion from 19% to 45% within three months through structured learning sessions and follow-up.
TPM Intern - Supply Chain
SONOBRA Group, part of Heineken Company
02.2025 - 06.2025
- Led an eight-week Autonomous Maintenance project to restore and standardize Ammonia cooling plant operations after a critical system failure.
- Developed CILT checklists and a preventive maintenance schedule to replace ad hoc repairs with sustainable asset-care routines.
- Facilitated RCFA sessions and Ishikawa analysis, translating findings into corrective and preventive action plans.
- Tracked implementation progress and delivered a documented maintenance framework that achieved 90% implementation within the eight-week timeline.
- Documented standard work for the maintenance framework to reduce reliance on reactive repairs and support long-term consistency.
Education
Master of Business Management (MBM) - Operations & Logistics Management
Mediterranean School of Business (MSB)
Tunis, Tunisia01-2025
Bachelor's Degree - Marketing
Institut Superieur de Gestion Tunis (ISG)
Tunis, Tunisia01-2022
Skills
Business development
Key account management
Lead generation
Negotiation
Client relationship management
Pricing structures
KPI monitoring
Stakeholder engagement
Project lifecycle management
Resource planning
Scheduling
Contract management
Timeline
Commercial Development Lead
EL Baraka Clean
05.2026 - Current
TPM Coordinator - Supply Chain
SONOBRA Group, part of Heineken Company
07.2025 - 03.2026
TPM Intern - Supply Chain
SONOBRA Group, part of Heineken Company
02.2025 - 06.2025
Master of Business Management (MBM) - Operations & Logistics Management
Mediterranean School of Business (MSB)
Bachelor's Degree - Marketing
Institut Superieur de Gestion Tunis (ISG)
Core Competencies & Tools
Arabic (Native)
English (Full Professional Proficiency)
French (Full Professional Proficiency)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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