Rathinavel Panchatcharam

I am a certified expert level digital marketer who learned so many things by blogging and Freelancing. Excellent time management skills combined with superior knowledge of digital marketing on Programmatic Advertising, Google Ad Manager, Social media Ads, Google Search Ads 360, SEO and its optimization, social media marketing and Content generation.

Expert Digital Marketer (FITA Academy)

Google Marketing Platform

• Campaign Manager (CM360) - Trafficking,
  consolidated tracking & reporting, control Ad
  frauds and data driven attribution.
• Display & Video 360 (DV360) - Real-time bidding,
  types of deal, create campaigns, insertion order,
  line items, floodlight Pixels and third-party tags.
• Search Ads 360 (SA360) - Search management
  platform, streamlined workflow and automate
  bidding.
• Google Analytics - Tracking data, Acquisition,
  behavior and conversion.
• Google Optimize – A/B test and testing website.
• Google Tag Manager – Measurement and
  integrated tag management.

Social Media marketing

• Social media profile optimization.
• Facebook Business Manager.
• LinkedIn Ads, Quora Ads, Instagram Ads, Twitter
  Ads and Pinterest Ads.
• Social media contents posts and schedule.

Search Engine Optimization

• On-Page SEO, Off-Page SEO, Technical SEO,
  SEOmoz and International SEO.
• Keyword Research and Competitor Analysis.
• Link building, Lead Generation and Email
  Marketing tools (Convert Kit, Mailchimp).
• Well Handling content generation AI tools like
  ChatGPT, copy.ai, Canva, freepik.com
• Plagiarism, AI detect, SEO audit and Page speed
  audit.
• WordPress and Plugin installation.
• Organic traffic using Whitehat SEO.