REX SIRUS
Strategic Business Leader | Retail Sales | BD| Staffing |Corporate Sales| Bulk Recruitment
Cochin
Summary
Seasoned Management Professional with 16+ Years of Expertise in Sales,Recruitment, Business Development, and Strategic Leadership | Proven Track Record in Driving EBITDA Growth, P&L Management, Net Addition, and Sales Optimization |Delivering Sustainable Business Success through Innovative Solutions and Client-Centric Strategies. I specialize in driving profitability, scaling operations, and optimizing P&L and EBITDA. My expertise lies in building high-performing teams, expanding market presence, and delivering revenue growth.
Overview
18
18
years of professional experience
2007
2007
years of post-secondary education
4
4
Languages
Work History
Cluster Manager -Business Development
Muthoot Risk Insurance & Broking Services Pvt Ltd
Cochin
03.2025 - Current
- To drive sales and business development of retail health insurance products across a cluster of branches/territories, manage sales teams (BDO, BDM, Sr. BDM, POSPs), and ensure consistent revenue growth and compliance with company and regulatory standards.
- Own the business targets (GWP, policies, new client acquisition) for the cluster.
- Execute regional sales strategy in alignment with company objectives.
- Drive daily/weekly/monthly performance and ensure cluster-level goal achievement.
- Manage a team of BDO, BDM, Sr. BDM and POSPs (Point of Sales Persons).
- Conduct regular training, motivation, and performance reviews.
- Support hiring, onboarding, and capacity building of the team.
- Strengthen existing POSP networks and onboard new partners.
- Monitor partner performance and provide necessary support/training.
- Explore untapped geographies and customer segments.
- Plan local marketing activities and lead generation initiatives.
- Conduct market research and competitor analysis.
Senior Branch Manager –Sales & Operations
Innovsource Services Private Limited
03.2022 - 12.2024
- Company Overview: Innovsource – is a one of the Group companies of First Meridian Group which is a HR Funding platform backed by Global majors like Goldman Sach’s, Samara Capital & Janchor as our investors. Innovsource pride itself as one of the top staffing companies in India by managing over 75000 temps across the country with 50+ branches across Pan India.
- Currently working as a Branch Manager responsible for the P&L Management of Kerala.
- Margin Protection & Improvement – EBITDA Achievement, Responsible for the P&L of Kerala Location.
- Recruiter Productivity - 25 Payroll /RC/PM Referral - 10 /RC/PM.
- FLR - 4 New/PM.
- Minimum -6 Sourcing Events - Job Fair etc per Branch Sourcing Data Base - 3 Times of HC.
- Attrition Management of Associates reduction by 10%.
- Closing Open Mandates - 70%.
- Sales & BD – Associate Head Count growth, New Sales Signups, Cross Selling other products like Insurance, Managed Services & FMS.
- Sales & BD - Bringing in new clients for payroll outsourcing services, Identify Business development Areas through extensive research, Lead generation of potential clients through various channels, Conversion to prospects, Sign up process Proposal drafting based on Team Managers inputs and coordinating with key stakeholders for agreement signing.
- Innovsource – is a one of the Group companies of First Meridian Group which is a HR Funding platform backed by Global majors like Goldman Sach’s, Samara Capital & Janchor as our investors. Innovsource pride itself as one of the top staffing companies in India by managing over 75000 temps across the country with 50+ branches across Pan India.
Corporate Sales Manager
HDFC LIFE INSURANCE CO LTD
COCHIN
01.2021 - 11.2021
- Worked as a CSM driving a team of Corporate Agency Manager's and RM's responsible for driving LI business from channel partner HDFC Securities for South Kerala Location.
Branch Manager– Customer Advisory Team (Direct Sales)
MAX LIFE INSURANCE COMPANY LIMITED
07.2019 - 01.2021
- Worked as a Branch Manager for Customer Advisory Team, looking after locations Cochin, Trivandrum & Thrissur.
- Generate Business through Cross Selling & Up selling on Existing customer data through a team of Relationship Managers.
- To Drive higher Field Activities & customer Engagement.
- Focus on Skill Building to improve conversion of Relationship Managers.
- 2 FOD Per day (Field Observation & Demonstration).
- Ensuring 100% Data in CSG to be used by every team member.
- Ensuring 5-7 Appointments on a daily basis per RM.
- Maximize Qualifiers through primary goal setting & regular goal tracking, ensuring DDW, FOD’s, Coaching, individual business funnel tractions & development.
- Regular engagement & development of RM’s to create early success.
- Ensuring Timely PRP’s especially with new Joinees (Performance Review & Planning).
State Head-Mahindra & Mahindra Renewals
TVS INSURANCE BROKING LIMITED
01.2019 - 07.2019
- Worked as a State Head for M&M Renewals for Kerala to reporting to Business Head-TVSIBL.
Business Head –Direct Sales Channel – (Karnataka & Kerala)
BAJAJ ALLIANZ GENERAL INSURANCE COMPANY LTD
12.2017 - 01.2019
- Worked as a Business Head -121 Channel for looking after Karnataka & Kerala, Position based at Bangalore.
- Heading 3 Sub verticals (CORE, ASSOCIATES & PRIME) in 121 Channel for Kerala & Karnataka.
- Top line (Sub vertical Wise Separately).
- Retail Non Motor Penetration.
- Renewal Conversion @ 70%.
- Combine Operating Ratio Below 90%.
Area Direct Marketing Manager – Kerala
BAJAJ ALLIANZ GENERAL INSURANCE COMPANY LTD
12.2014 - 10.2017
- Worked as Area Direct Marketing Manager-Kerala managing entire portfolio of Direct Marketing Channel for Kerala.
- Reporting to National Head –Direct Marketing Fresh Business Achievement through a Team of Sales Officer’s & Team leaders across locations.
- Renewal Conversion of 70% Every month.
- Non Motor business of 20% of the monthly Budget.
- Cross Sell conversion target of 30% Month on Month (on Health, Home & Private Car base).
- Recruitment of FOS.
- Pvt No’s @ 8 Per FOS.
- PPG Penetration.
Business Development Manager
TMI Network Limited
COCHIN
05.2013 - 12.2014
- Company Overview: Established in 1991, TMI Network is one of India’s largest recruitment advertising agency based in Secunderabad, The firm offers talent acquisition and management services to 400 corporates and 300000 professionals in India.
- Worked as a BDM in TMI Network.
- Identify and develop new business opportunities through networking, industry knowledge, current expertise and existing contacts & field tapping.
- Recruitment & Fulfillments of Client Mandates on time.
- Conducting & Participating in Job Fairs.
- Proactively initiate contact with potential clients for PERM & Staffing.
- Build and maintain good relationship with existing clients in order to facilitate repeat business.
- Persuade clients sign search contracts on exclusive and/or retainer basis.
- Established in 1991, TMI Network is one of India’s largest recruitment advertising agency based in Secunderabad, The firm offers talent acquisition and management services to 400 corporates and 300000 professionals in India.
Area Head
EUREKA FORBES LIMITED
07.2007 - 05.2013
- Reporting Structure: I was reporting to the SBU Direct sales Head on administration and operation grounds and was working in line with the functional guidance provided by with Regional Head –Human Resources & Regional Head –Marketing.
- A primary contact between internal and external customers.
- Conducting Job Fair’s, Seminars & various other recruitment programs in line with the recruiter’s to fill the mandates.
- Responsible for coordinating Recruitment & Marketing activities while working with HCRC/Sr.TL/TL.
- Focus on lead generation through various activities like Exhibitions.
- Support all activities of the Selling Team within a specific territory (required by sales leader).
- Road show & Providing Spot demo.
- Approaching Apartment president /school correspondent/ commercial place for permission to conduct the activity.
- Prepare and submit daily activity reports in a timely manner to concern TL/HCRC/BM coordinator.
Education
Masters - Business Administration
MG University
Kottayam, KeralaBachelor - Commerce
MG University
Kottayam, Kerala10+2 - undefined
Bangalore University
Skills
- Recruitment & Talent Acquisition
- Business Development & Strategy
- Account Management & Client Relations
- Team Leadership & Staff Management
- P&L Management & Financial Oversight
- Direct Sales & Sales Strategy
- Staffing Sales & Solutions
Accomplishments
- Innov Pinnacle Award for Sales & Revenue Generation - 08/01/24
- Star of the Month - 12/01/23 for Sales & Operations
- Promoted as Senior Branch Manager - 11/01/23
- Highest EBITDA Achieved Branch in South for FY22 with 141% Achievement at Innovsource
- Star of the Month - 11/01/23 (For New client Acquisition & Revenue Generation)
- Star of the Month - 07/01/23 (For New client Acquisition & Revenue generation)
- Selected in the 50 Emerging Leader’s Program of First Meridian Group at Innovsource
- Qualified for Early Login Sizzler Contest - 03/01/20 at Max Life Insurance Co.Ltd
- Winner of Highest Cross Sell Volume from South Zone - 11/01/20 at Max Life Insurance
- Champion of 'SHIKHAR-SABSE UPAR SABSE AAG' for Outstanding business performance - 03/31/18 in Bajaj Allianz GIC
- Awarded Best Zonal In Charge for Highest Contribution of Health & Home Insurance - 12/01/15 at BAGIC
- Awarded Best Zonal In Charge for Highest Budget vs Achievement Pan India - 04/01/16 at BAGIC
- Top Zonal In charge Pan India for Highest Budget vs Achievement - 12/01/15 at BAGIC
- Winner of Sultan Trophy - 11/01/16 at BAGIC
- Winner of 'Weekend Ka Sartaj' Mahalogin Contest - 05/01/17 at BAGIC
- Winner of 'Rocking Star' Login Contest on Health Insurance - 06/01/14 at Bagic
- Winner of 'Legend of Home Insurance' - 01/01/15 at Bagic
- Winner of 'Legend of Home Insurance' - 03/01/15 at Bagic
- Best Marketing officer Award for SBU for continuous 8 months at Eureka Forbes
- Winner of Moon Light Miracle Award at Eureka Forbes Ltd
Personal Information
- Father's Name: Mr. K.P.Sirus
- Date of Birth: 02/09/86
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Cluster Manager -Business Development
Muthoot Risk Insurance & Broking Services Pvt Ltd
03.2025 - Current
Senior Branch Manager –Sales & Operations
Innovsource Services Private Limited
03.2022 - 12.2024
Corporate Sales Manager
HDFC LIFE INSURANCE CO LTD
01.2021 - 11.2021
Branch Manager– Customer Advisory Team (Direct Sales)
MAX LIFE INSURANCE COMPANY LIMITED
07.2019 - 01.2021
State Head-Mahindra & Mahindra Renewals
TVS INSURANCE BROKING LIMITED
01.2019 - 07.2019
Business Head –Direct Sales Channel – (Karnataka & Kerala)
BAJAJ ALLIANZ GENERAL INSURANCE COMPANY LTD
12.2017 - 01.2019
Area Direct Marketing Manager – Kerala
BAJAJ ALLIANZ GENERAL INSURANCE COMPANY LTD
12.2014 - 10.2017
Business Development Manager
TMI Network Limited
05.2013 - 12.2014
Area Head
EUREKA FORBES LIMITED
07.2007 - 05.2013
Bachelor - Commerce
MG University
10+2 - undefined
Bangalore University
Masters - Business Administration
MG University
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