Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Riaz D

Principal CRM Architect
Chennai

Summary

A seasoned Principal CRM Architect with a proven track record at Anthology, I excel in leveraging Service Cloud,Sales Cloud,Ecommerce,Experience cloud and CPQ to drive innovative solutions. My expertise in Salesforce platform and collaborative problem-solving have significantly advanced learning technologies, demonstrating a unique blend of technical prowess and teamwork.

Overview

10
10
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
5
5
Languages

Work History

Principal CRM Architect

Black Board Information Technology India Pvt Ltd (Anthology)
Chennai
05.2018 - Current

Anthology(formally Blackboard) is a leading Ed Tech company, serving higher education, K-12, business and government clients around the world. We connect a deep understanding of education with the power of technology to continuously push the boundaries of learning. Our mission is to advance learning together with the world's education community, so that all students, educators and institutions can realize their goals today and prepare for tomorrow.

Role and Responsibilities:

  • Working on Service cloud, Sales Cloud functionality ,Einstein Chat-Bot and Einstein Analytics,B2B Ecommerce, Salesforce CPQ
  • Experience on Working with customer portal(Behind the Blackboard) and communities which are build on Experience Cloud.
  • Worked on Data Categories and Knowledge Base Management.
  • Utilized such technologies as Apex, VF pages, Apex triggers,Lightning Aura components ,Lightning Web components,HTML5, JavaScript and to develop new applications.
  • Worked closely with other team members in such tasks as troubleshooting and debugging.
  • Collaborated with multidisciplinary teams to layout, design, and unfold new technology features.
  • Designed and developed application test scripts.

Sr. Software Engineer

Birlasoft (India)LTD
Bangalore
08.2014 - 05.2018

1.Project : GE Capital Salesforce Commercial hub application

Client : GE Capital

Role : Salesforce.com Administrator & Developer.

Region : ASPAC and EMEA

Description :

GE Capital is having the largest commercial and consumer products manufacturers, employing 5,000 people, serving over five million customers with operations across the world. GE Capital does business with a wide array of commercial products along with the financial solutions for businesses and consumers. Project aim is to provide seamless support for application users, to act as one point of contact for users and get end to end resolution to their issues.

Responsibilities:

· Analyzed requirements, Involved in the development of GE Capital.

· Interaction with the client and getting requirements.

· Understanding requirements and mapping it to SFDC functionality.

· Data migration involves-bulk CSV import/export, data loading with respective record field mapping.

· Creating/add and manage Users, Roles, Profiles and setting up sharing rules.

· Involved in Custom Objects, fields, record types, forms and layouts, custom tabs and applications.

· Written apex classes, test classes apex Triggers for various functional needs in the application.

· Written Batch apex and Schedule apex classes.

· Involved in Customizing Reports and Dashboards.

· Involved in Business migration from one instance to other instance.

· Opportunity layouts and email alerts on each level of communication.

2. Project : FinWise API project for ForwardLine Financial, LLC

Client : ForwardLine

Role : Salesforce.com Developer.

Description :

ForwardLine provides loans to small businesses and currently have some limitations to the States we can fund. ForwardLine will be sending the loan documents. And some credit reports documents to FinWise via some API calls. There will be criteria set that will define which loans will be sent to Finwise. FinWise is the external banking service. Finwise Bank offers a REST based web service for its Marketplace Lending Partners. The service accepts both JSON and XML formats. API tools are currently provided in both Javascript and .NET platforms.

Responsibilities:

  • Interaction with the client and getting requirements.
  • Understanding requirements and mapping it to SFDC functionality.
  • Involved in creating custom fields, custom button using on click javascript.
  • Established the connection between ForwardLine and FineWise.
  • Created custom setting to build the criteria table.
  • Written apex classes and generated the Json structure of data using standard JSON class.
  • Worked on REST API methods.

3. Project : GE India-Auto Lease (Fleet)

Customer : GE India

Role : Salesforce.com Administrator & Developer

Description:

GE Capital India offers customized solutions to address specific company car policy requirements and employee needs, minimize risk, and reduce operational expenses. Having started in 1999, GE Capital India's auto leasing experts work with companies and their employees to assist with vehicle acquisition and financing requirements. Our exceptional customer service ensures unparalleled levels of engagement as we proactively partner with you to help you meet your specific requirement

Responsibilities:

· Data migration involves-bulk CSV import/export, data loading with respective record field mapping.

· Creating/add and manage Users, Roles, Profiles and setting up sharing rules.

· Involved in Custom Objects, fields, record types, forms and layouts, custom tabs and applications.

· Developed apex classes, triggers and visual force pages for applying the business logic on database events.

· Good hands on Email Services, Scheduler class and Custom settings.

· Actively involved in Impact Analysis and resolution during the Business Testing phase and was instrumental in fixing a large number of critical expense bugs.

· Deployed components from Development environment to Sandbox and from Sandbox to Production using eclipse.

Education

B.Tech

Jawaharlal Nehru Technological University
Anantapur
06.2006 - 05.2010

Skills

Service Cloud

Sales cloud

Adminstration

Apex, Triggers, Asynchronous Jobs

Webservices (REST, SOAP)

Lightning frame Work

Lightning Web Components

Einstein Chabot

GitHub, JIRA, Confluence

Salesforce CPQ

B2B Ecommerce

Azure Dev Ops(ADO)

Gearset

Employee coaching and mentoring

Technical proficiency

Certification

Salesforce.com Certified Administrator

Timeline

Salesforce AI Associate

12-2024

Salesforce Certified Einstein Analytics and Discovery Consultant

07-2020

Principal CRM Architect

Black Board Information Technology India Pvt Ltd (Anthology)
05.2018 - Current

Salesforce.com Certified Platform I Developer

09-2016

Salesforce.com Certified Administrator

06-2015

Sr. Software Engineer

Birlasoft (India)LTD
08.2014 - 05.2018

B.Tech

Jawaharlal Nehru Technological University
06.2006 - 05.2010
Riaz DPrincipal CRM Architect