Summary
Overview
Work History
Education
Skills
Accomplishments
Projects
Timeline
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Richie Baker

Knoxville,TN

Summary

Dynamic and innovative professional with over 25 years of experience in the smart home electronics industry, specializing in cutting-edge technology integration and smart home solutions. Renowned for delivering exceptional service in sales and installation, with a proven track record in operational management as an authorized retailer and contractor for the nation's top satellite TV and internet providers. A forward-thinking team leader with expertise in matching talent with roles to optimize performance, and a proactive approach to continuous operational improvement. Seasoned operations manager with a strong background in strategic planning and problem-solving, adept at enhancing business operations and driving productivity. Results-driven, with a deep understanding of industry trends, effective communication skills, and a talent for implementing impactful changes to advance smart home technology and enhance customer experiences.

Overview

27
27
years of professional experience

Work History

Marketing Consultant

Cable And Other Things Too, Inc. CAOTTI
01.2023 - 05.2024

Temporarily transitioned to develop and implement marketing campaigns to increase retail sales.
- Analyzed market trends and consumer behavior to optimize campaign strategies.
- Collaborated with cross-functional teams to execute effective marketing plans.
- Tracked and reported on campaign performance and made data-driven adjustments.
- Enhanced brand visibility and customer engagement through targeted marketing efforts.

  • Optimized website performance, resulting in improved search engine rankings and increased web traffic.
  • Planned and executed events and marketing programs to increase qualified leads.

Field Service Operations Manager

Installation Pro LLC
01.2014 - 01.2023
  • Pioneered and developed the company into a key player in the Smart Home industry
  • Expanded services to include cutting-edge smart home technology solutions
  • Became a leading contractor for DISH in Memphis, Nashville, and Knoxville, TN
  • Directed a large workforce, fostering a culture of excellence and innovation
  • Implemented operational systems and processes for streamlined service delivery
  • Drove revenue increases through targeted marketing strategies and sales initiatives
  • Negotiated high-value contracts and partnerships
  • Orchestrated the successful sales of the company.
  • Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
  • Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.

Field Service Operations Manager

Sharp Electronics
01.1997 - 02.2014
  • Oversaw sales, service, and installation of satellite TV services and internet programming
  • Led strategic growth and development, securing a strong market position
  • Grew the company to multiple locations across East Tennessee
  • Managed a team of sales professionals, technicians, directors, and managers
  • Directed installation and maintenance of small business class networks
  • Administered, configured, and supported phone systems
  • Maintained and repaired essential IT systems
  • Conducted network evaluations and developed strategic upgrade plans
  • Established robust firewall systems and implemented advanced hosted VoIP systems
  • Authorized retailer for DISH and DirecTV
  • Recognized as one of the top 75 sales performers nationwide for both DISH & DirecTV.
  • Worked effectively in fast-paced environments.

Education

Associate Degree - Business Management & Applied Science

Pellissippi Technical Community College
Knoxville, TN
05.1997

Skills

  • Smart Home Technology & IoT
  • Advanced expertise in smart home technology with a focus on IoT integration and automation systems
  • Satellite TV & Internet Services
  • In-depth knowledge in installation, maintenance, and troubleshooting of satellite TV and internet services
  • Project & Operational Management
  • - Strong project management skills emphasizing efficiency and large-scale logistics
  • Experienced in multi-team management and seamless interdepartmental coordination
  • Communication & Customer Service
  • - Effective communication and interpersonal skills for team building and client relations
  • Outstanding customer service abilities, driving client satisfaction and retention
  • Vendor & Contract Management
  • Skilled in vendor management and contract negotiation, optimizing service offerings
  • Fiber Optic Technology
  • Comprehensive knowledge of fiber optic technology, including safety procedures and OTDR usage
  • Expertise in the latest advances and installation standards in fiber optic technology
  • Technology Innovation & Strategy
  • Proven ability in technology innovation and strategic planning for competitive advantage
  • Logistics & Incident Management
  • Expert in logistics oversight, incident management, and supply chain optimization
  • Experienced in cross-functional collaboration for efficient operations

Accomplishments

Top Sales Performer Ranked in the Top 75 Nationwide for the nation's top Satellite TV and Internet providers, demonstrating exceptional sales acumen.
Successful Business Sale & Growth
Led the successful sale and strategic growth of Installation Pro LLC, driving company value and market expansion.
Strategic Market Expansion
-Expanded Sharp Electronics across East Tennessee, significantly increasing regional market penetration.
Major Contractor Establishment
-Secured major contracts as a leading contractor for top Satellite TV and Internet providers across the Southeast US.
Innovative Marketing Leadership Spearheaded innovative marketing campaigns at Installation Pro LLC, enhancing brand visibility and customer engagement.
Operational Excellence
Managed over 4,000 services monthly, ensuring operational excellence and high customer satisfaction.
Smart Home Solutions Pioneer
- Pioneered advanced smart home solutions, integrating cutting-edge technology into residential properties.
Leadership in High-Pressure Environments
- Demonstrated effective leadership in high-pressure environments, consistently delivering results.
Financial Management Expertise
- Enhanced fiscal health through expert financial management, streamlining budgeting and cost control.

Projects

Smart Home Integration Project
- Led integration of smart home technologies across residential properties, coordinating IoT devices, automation, and security installations.
- Collaborated with engineers and technicians to deliver customized solutions, ensuring high customer satisfaction.
Satellite Service Expansion Initiative
- Expanded satellite TV and internet services into underserved areas, boosting market reach.
- Secured installation permissions and led community engagements, driving successful market entry.
Operational Efficiency Overhaul
- Improved operational efficiency at Installation Pro LLC by implementing new software systems for inventory and customer service tracking.
- Optimized logistics and dispatch, reducing service time and increasing customer satisfaction.
Digital Marketing and Branding Campaign
- Enhanced online presence with a comprehensive digital marketing campaign, managing content creation across social media, blogs, and videos.
- Tailored marketing strategies using market trend analysis to boost brand recognition.
Customer Service Excellence Program
- Elevated customer service standards by developing a program that trained staff in advanced communication and problem-solving techniques.
- Implemented a feedback system to continuously monitor and improve service quality.
Financial Management System Implementation
- Streamlined financial processes by overseeing the implementation of a new management system for budgeting, cost control, and reporting.
- Ensured seamless system integration through collaboration with financial analysts and staff training.
Vendor Partnership Development
- Established strategic partnerships with key vendors, enhancing service offerings.
- Negotiated favorable contracts, ensuring long-term benefits for the company.

Timeline

Marketing Consultant

Cable And Other Things Too, Inc. CAOTTI
01.2023 - 05.2024

Field Service Operations Manager

Installation Pro LLC
01.2014 - 01.2023

Field Service Operations Manager

Sharp Electronics
01.1997 - 02.2014

Associate Degree - Business Management & Applied Science

Pellissippi Technical Community College
Richie Baker