Summary
Overview
Work History
Education
Skills
References
Websites
LINKS
Timeline
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Ruthie Harper

Nashville

Summary

Tenacious and self-reliant professional with a strong focus on driving change and improving processes. Competitive mindset fosters innovative thinking and assertive decision-making. Proven ability to inspire teams and lead initiatives that challenge the status quo. Committed to achieving results through a positive and pioneering approach.

Overview

18
18
years of professional experience

Work History

Head of Product Marketing

Ren
05.2024 - Current
  • Led global go-to-market (GTM) execution for new product launches, coordinating cross-functional teams to deliver unified messaging, launch strategies, and market alignment.
  • Built and scaled enterprise sales enablement programs for top financial institutions, equipping advisors and relationship managers with training, messaging frameworks, and tools to accelerate pipeline conversion.
  • Developed a comprehensive library of sales collateral tailored to each stage of the customer journey—awareness, consideration, and close—to support strategic conversations and drive deal progression.
  • Defined and tracked GTM success metrics, using data on adoption, engagement, and revenue impact to refine positioning and optimize campaign performance.
  • Forged strategic partnerships and executed co-branded campaigns to expand market reach and build trust with ultra-high-net-worth clients and family offices.
  • Conducted market and competitive research to ensure differentiated positioning, continually adjusting messaging to reflect client needs and industry shifts.

FOUNDER

Winning Your Custody Battle
06.2023 - Current
  • Winning Your Custody Battle is a selection of on-demand digital courses that I developed, launched, and now runs on autopilot.
  • Grew social media platforms to 72K followers in 8 months.
  • Grew email list from 0 to 3900 in 8 months.
  • Handled everything from curriculum development to software implementation to video editing for 3 video courses.
  • Wrote and marketed an ebook.
  • Became profitable within 3 months of launching.

Sr. Director of Global Product Marketing

Indigo Ag
07.2020 - 06.2023
  • Led a team of 10 in delivering customer insights, go-to-market strategies, and sales training for grower products.
  • Optimized software and customer journey to achieve 302% increase in conversion rates.
  • Developed and implemented new customer journey, resulting in 82% reduction in cost per lead.
  • Provided strategic direction to sales and product teams, boosting conversion rate by 124%.
  • Influenced key stakeholders and policies, increasing filed acres by 41% and driving 384% year-over-year growth.
  • Revamped go-to-market strategy, streamlining launch, positioning, and training for complex products.
  • Launched high-performing content marketing strategy and blog, exceeding traffic from sales landing pages.
  • Promoted to Senior Director in summer of 2022, recognizing contributions to team success.

Sr. Product Marketing Manager

Asurion
12.2018 - 02.2020
  • Selected to found Asurion’s first Product Marketing team, recognized for ability to influence key clients and align cross-functional stakeholders around strategic initiatives.
  • Launched new products and features to hundreds of millions of customers globally, partnering with Product, Marketing, and Ops to drive adoption and business impact at scale.
  • Acted as the bridge between Product and Client Marketing to ensure every launch reflected a deep understanding of both customer needs and revenue goals.
  • Drove customer-centric innovation by collecting insights through surveys, A/B testing, interviews, and focus groups—translating findings into actionable launch strategies.
  • Reimagined the product demo experience for trade shows and sales conferences, integrating storytelling and customer data to deliver high-impact, narrative-driven presentations.

Sr. AI/ ML Product Manager

Asurion
09.2018 - 01.2019
  • Identified a high-impact business opportunity and led the vision for a Machine Learning-powered Smart Search tool to streamline internal workflows.
  • Spearheaded the design and agile development of a minimum viable product (MVP), transforming a concept into a functional solution within a fast-paced environment.
  • Secured buy-in from 13 cross-functional stakeholders, effectively positioning the tool’s value and navigating organizational complexity to drive implementation.
  • Launched Smart Search with projected savings of $2.8 million in the first six months—delivering measurable ROI and operational efficiency at scale.

Sr. Product Manager

Asurion
02.2016 - 08.2018
  • Strategy and client relationship led to 780 approvals vs. 10 prior year.
  • Sold in new strategy to multi-billion dollar carrier partners.
  • Hired and managed a cohesive team of 12 responsible for global app content worldwide.
  • Anonymous manager feedback: 94% positive.

Tech Editor-in-Chief

Asurion
02.2015 - 02.2016
  • Responsible for reducing claims and truck rolls through content.
  • Hired and created a cohesive team of writers and designers/developers.
  • Increase save rates: 382% tablets, 57% appliances, 67.87% PCs, and 134% laptops.

Director of Communications

Bernard Health
09.2013 - 12.2014
  • Increase web traffic by 214 percent and lead generation by 24 percent month over month.
  • Increased organic search traffic by 316 percent through content creation and SEO.
  • Responsible for hiring and managing a team of designers, developers, and content specialists.
  • Product development of online quote engine.
  • 42% Average Open Rate on emails, 5% CTR on emails.

Marketing and Publicity Specialist

Harper Collins
04.2011 - 09.2013
  • Managing public relations and marketing campaigns and excelling in author and outside client relationships.
  • Digital marketing, SEO, email marketing, copy editing, sales enablement and training, and more.

Marketing Director

Sarah Esther Photography
06.2010 - 04.2011
  • Increased sales by 420 percent, primarily through email marketing.
  • Tapped into undeveloped markets with critical research and innovative marketing.
  • Led and managed re-branding initiatives.
  • Implemented aggressive grassroots marketing strategies, primarily through social media.

Language and Business Consultant

William Baker & Associates
02.2010 - 08.2010
  • Generated leads for new business as well as persuaded Chinese developers to explore architectural opportunities with Baker and Associates.
  • Responsible for negotiation of business deals in Chinese both written and verbal.
  • Researched potential new clients in China and advised based on cultural understanding.

Team Leader

CRU Global, China
08.2007 - 01.2010
  • Helped Chinese people post 2008 Wenchuan earthquake.
  • Learned Mandarin, as I lived with non-English speakers.

Education

Communications and Psychology

Vanderbilt University
Nashville, TN
01.2007

Skills

  • Product marketing and management
  • Go-to-market strategy
  • Team leadership
  • Storytelling techniques
  • B2B and B2C marketing
  • Sales enablement and training
  • Demand generation
  • Customer communication
  • UX and customer journey optimization
  • Customer-centric selling

References

  • Persis, Elavia, General Manager /Senior Director - Hard Goods Chewy, I've managed Ruthie directly at Asurion and then also recruited her to Indigo Ag, where she was a peer to me. Ruthie is fantastic to work with - she executes well, can take a vision and break it into the key milestones for delivery, she is thoughtful about her work product and I can always count on Ruthie to deliver 110%. Her teams love working for her - during my time managing her, she received employee NPS of 100 and all greens across the board on her team's employee survey. I strongly recommend Ruthie.
  • Jim, Impocco, Head of EditorialMessage Lab, Ruthie Dean is a multi-talented executive who knows how to drive results. What impressed me most, apart from her extraordinary ability to create and implement an effective content strategy from scratch, is her knack for hiring and managing talent. Any company would be ridiculously lucky to have her.
  • Jingming, Zhang, Director of Product Management at Life360, Ruthie also stood out with her great communication and team-work skills. She was able to establish highly productive relationships with engineering team, design team and sales teams. Externally, she quickly built up trust with one of our toughest clients and won their support across departments, which significantly reduced our product time to market.
  • Jeff, Slutz, Senior Manager, Partner Marketing at Asurion, Ruthie is one of the best managers I’ve worked for. She establishes a clear vision, develops a smart strategy, and puts the right pieces in place to execute successfully. I marvel at her ability to marry data and creativity ... She’s laser-focused on exceeding both customer AND company expectations and motivates her team to do the same. As a manager, she’s fiercely loyal and genuinely cares about helping every member of her team be successful. Plus, she’s a downright joy to work with.

LINKS

  • LINKEDIN PROFILE
  • ONLINE COURSES

Timeline

Head of Product Marketing

Ren
05.2024 - Current

FOUNDER

Winning Your Custody Battle
06.2023 - Current

Sr. Director of Global Product Marketing

Indigo Ag
07.2020 - 06.2023

Sr. Product Marketing Manager

Asurion
12.2018 - 02.2020

Sr. AI/ ML Product Manager

Asurion
09.2018 - 01.2019

Sr. Product Manager

Asurion
02.2016 - 08.2018

Tech Editor-in-Chief

Asurion
02.2015 - 02.2016

Director of Communications

Bernard Health
09.2013 - 12.2014

Marketing and Publicity Specialist

Harper Collins
04.2011 - 09.2013

Marketing Director

Sarah Esther Photography
06.2010 - 04.2011

Language and Business Consultant

William Baker & Associates
02.2010 - 08.2010

Team Leader

CRU Global, China
08.2007 - 01.2010

Communications and Psychology

Vanderbilt University

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