Ryan Knernschield
Nashville
Summary
Dynamic Paid Ads Specialist with a proven track record at BuildWitt and National Golf Foundation, excelling in analytical thinking and technical communication. Spearheaded successful ad campaigns, significantly improving client metrics, and mastered Adobe Creative Cloud to enhance marketing materials. Renowned for strategic insights and exceptional interpersonal skills, consistently delivering results above industry standards.
Overview
3
3
years of professional experience
Work History
Paid Ads Specialist
FieldWrk
02.2025 - Current
- The BuildWitt Creative team transitioned into their own entity in February of 2025.
- Personally managed operations and communications for 3 clients across the greater United States.
- Assisted from the sign-on to launch for two clients with nearly $20K monthly ad spend between just these two.
- Launched, monitored, and optimized campaigns on a variety of channels like Meta, Google Search, and LinkedIn.
- Organized reporting decks and delivered performance summaries each month to our clients.
- Assisted in monitoring and optimization of campaigns for all 8 of our clients.
Paid Ads Specialist
BuildWitt
04.2024 - 01.2025
- Managed paid ad campaigns for 12 construction companies across the US on the Meta Business Suite
- Maintained search and YouTube campaigns on Google for five construction companies
- Built reporting dashboards for clients in Looker Studio and delivered findings in monthly calls
- Led three client accounts across Meta and Google, regularly evaluating ad performance
- Spearheaded presentations with clients in monthly calls, reporting on performance and areas of improvement
- Developed a weekly metrics documentation system, and implemented this across all client's ad accounts
- Wrote copy for various ad placements, improving as needed
Technical Marketing Specialist
National Golf Foundation
07.2023 - 04.2024
- Managed email marketing for major golf brands including Callaway, Cleveland-Srixon, Ship Sticks, PXG, and more
- Organized logistics and planned campaigns from launch to execution utilizing Acoustic
- Budgeted our database of 2.5 million contacts to drive results for clients
- Built and launched an SMS marketing program from the ground up growing the subscriber list to nearly 1,000
- Evaluated email channel performance based on click rates, open rates, and other KPIs
- Reported open rates and click rates well above the industry average
- Compiled NGF's service offerings into a professional brochure using Adobe InDesign
- Partnered closely with managers and marketers to understand marketing strategies, distill key functionality and help develop core positioning approaches.
- Managed ad campaigns on Meta, and produced performance reports using Looker Studio
- Crafted messaging to differentiate products from competition and substitutes.
Digital Marketing Intern
BuildWitt
01.2022 - 08.2023
- Assisted marketing coordinators and graphic designers with website copywriting and proofing
- Built, tested, and sent emails in HubSpot
- Designed and presented social media campaign ideas
- Created engaging content for YouTube, Facebook, and Instagram
- Managed internal social media accounts (500K followers on IG), engaging with audience and posting regularly
Education
BBA - Marketing & Data Analytics
John Brown University
Siloam Springs, AR05-2023
Skills
- Analytical and Strategic thinking
- Process Optimization
- Reporting and Analysis
- Data Visualization: Looker Studio
- Proficiency in Adobe Creative Cloud
- Interpersonal Communication
Timeline
Paid Ads Specialist
FieldWrk
02.2025 - Current
Paid Ads Specialist
BuildWitt
04.2024 - 01.2025
Technical Marketing Specialist
National Golf Foundation
07.2023 - 04.2024
Digital Marketing Intern
BuildWitt
01.2022 - 08.2023
BBA - Marketing & Data Analytics
John Brown University
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